Joolz vs UPPAbaby:Which is more popular by branded search in New Zealand?
In August 2026, UPPAbaby had more branded searches than Joolz among pram and stroller brands in New Zealand. UPPAbaby was estimated to have 2.7K branded searches compared to Joolz’s 680, and held a 13.8% Share of Search versus Joolz’s 3.5%.
Follow Joolz vs UPPAbaby and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Joolz or UPPAbaby?
Compare the pram and stroller brands New Zealand parents choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UPPAbaby, Joolz. The figures are in the table below the chart.
View monthly share of search table
| Month | Mountain Buggy | Bugaboo | UPPAbaby | phil&teds | Cybex | Joolz | Babyzen |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 17.3% | 13.1% | 12.2% | 4.9% | 2.2% | 3.1% |
| Nov 2025 | 49.1% | 17.1% | 13.9% | 10.6% | 4.1% | 2.2% | 2.9% |
| Dec 2025 | 48% | 16.9% | 12.9% | 12.4% | 4.4% | 2.1% | 3.3% |
| Jan 2026 | 51.2% | 16.8% | 10.9% | 11.5% | 4.1% | 3% | 2.6% |
| Feb 2026 | 49.2% | 17.4% | 12% | 11.2% | 4.7% | 2.7% | 2.9% |
| Mar 2026 | 46.4% | 18.2% | 12.9% | 11.7% | 5.2% | 2.7% | 2.8% |
| Apr 2026 | 46.1% | 19.3% | 13.7% | 10% | 5.4% | 3% | 2.5% |
| May 2026 | 46.3% | 18.5% | 14.4% | 10.8% | 4.7% | 2.6% | 2.7% |
| Jun 2026 | 46.1% | 19.1% | 13.4% | 10.6% | 4.8% | 3.2% | 2.8% |
| Jul 2026 | 45.1% | 19.8% | 12.8% | 11.9% | 4.6% | 3.3% | 2.5% |
| Aug 2026 | 43.4% | 20.3% | 13.8% | 10.9% | 5.4% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Joolz and UPPAbaby comparison changed over the last 12 months?
3 findings
- UPPAbaby was ahead of Joolz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Joolz’s estimated Share of Search among pram and stroller brands in New Zealand moved from 2.2% to 3.5%, and its estimated monthly branded searches moved from 440 to 680.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands in New Zealand moved from 13.1% to 13.8%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
How did search popularity change for New Zealand pram and stroller brands in August 2026?
2 changes
In August 2026, UPPAbaby gained estimated Share of Search among pram and stroller brands in New Zealand, from 12.8% to 13.8%.
Joolz’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Joolz’s and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joolz
9 branded search terms
- joolz
- joolz aer
- joolz aer 2
- joolz buggy
- joolz com
- joolz near me
- joolz nz
- joolz pram
- joolz stroller
UPPAbaby
21 branded search terms
- uppababy
- uppababy bassinet
- uppababy bassinet stand
- uppababy buggy
- uppababy carriage
- uppababy com
- uppababy cruz
- uppababy cruz v2
- uppababy cruz v3
- uppababy minu
- uppababy minuv2
- uppababy near me
- uppababy nz
- uppababy pram
- uppababy ridge
- uppababy vista
- uppababy vista 3
- uppababy vista pushchair
- uppababy vista v2
- uppababy vista v2 stroller
- uppababy vista v3
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.