How popular isBabyzen?
In September 2026, people searched for Babyzen by name about 430 times in New Zealand, an 18.9% decrease from the previous year. These searches made up 2.3% of all New Zealand pram and stroller brand searches, placing Babyzen eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about pram and stroller brands, Babyzen did not appear in any of the answers.
Babyzen is the eighth most searched of 9 competitors and not listed in any AI answer.
Mountain BuggyShare of searches 36.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Edwards & CoShare of searches 21.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
BugabooShare of searches 16.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
UPPAbabyShare of searches 8.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
BabyzenShare of searches 2.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top pram and stroller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Babyzen did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Edwards & Co1st
- Mountain Buggy2nd
- Bugaboo3rd
- UPPAbaby4th
Baby Jogger5th
Joolz6th
Cybex–
Phil & Teds–- Babyzen–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mountain Buggy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Edwards & Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bugaboo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- UPPAbaby3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Baby Jogger2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Joolz1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Babyzen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pram and stroller brands
4 answers
Asked ChatGPT
“Which pram or stroller brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pram and stroller brands in New Zealand?”
Asked ChatGPT
“What's the best pram or stroller brand in New Zealand for a newborn?”
Searched Google, AI Overview
“best stroller nz”
Searched Google, AI Overview
“pram for newborn”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pram and stroller brands compete with Babyzen?
Share of searches by month for Mountain Buggy, Edwards & Co, Bugaboo, UPPAbaby, Baby Jogger, Cybex, Phil & Teds, Babyzen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mountain Buggy | Edwards & Co | Bugaboo | UPPAbaby | Baby Jogger | Cybex | Phil & Teds | Babyzen | Joolz |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 27.4% | 13% | 7.1% | 3.5% | 4.2% | 4.1% | 2.5% | 1.2% |
| Nov 2025 | 39% | 26.7% | 13.1% | 7.9% | 2.2% | 3.6% | 3.9% | 2.5% | 1.1% |
| Dec 2025 | 37.8% | 28.6% | 12.5% | 7% | 2.4% | 3.9% | 4.1% | 2.7% | 1.2% |
| Jan 2026 | 40.7% | 26.7% | 12.1% | 6.8% | 2.7% | 3.6% | 3.9% | 2% | 1.6% |
| Feb 2026 | 37.7% | 27.8% | 13% | 7% | 2.8% | 4% | 4% | 2.3% | 1.5% |
| Mar 2026 | 35.3% | 28.5% | 13.6% | 7.6% | 2.9% | 4.3% | 4.1% | 2.2% | 1.4% |
| Apr 2026 | 36.4% | 26.5% | 14.6% | 9% | 2.2% | 4.7% | 3.3% | 2% | 1.3% |
| May 2026 | 36.6% | 26.2% | 14.6% | 8.6% | 2.6% | 4.2% | 3.7% | 2.2% | 1.2% |
| Jun 2026 | 35.4% | 30% | 14.4% | 7% | 2% | 3.8% | 3.6% | 2.2% | 1.6% |
| Jul 2026 | 36.6% | 26% | 15.4% | 8% | 2.1% | 3.9% | 4.5% | 2.1% | 1.4% |
| Aug 2026 | 34.1% | 28.7% | 15.2% | 8.3% | 1.9% | 4.8% | 3.4% | 2.2% | 1.4% |
| Sep 2026 | 36.7% | 21.4% | 16.2% | 8.6% | 4.8% | 4.5% | 3.8% | 2.3% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.7% | 6.7K | -2.2% | +2.7 points | |
| 2, held 2nd | 21.4% | 3.9K | -32.3% | -7.3 points | |
| 3, held 3rd | 16.2% | 3K | -3.3% | +1 points | |
| 4, held 4th | 8.6% | 1.6K | -6.5% | +0.3 points | |
| 5, moved from 8th to 5th | 4.8% | 880 | +125.6% | +2.9 pointsmoved from 8th to 5th | |
| 6, moved from 5th to 6th | 4.5% | 830 | -13.5% | -0.2 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 3.8% | 690 | 0% | +0.3 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 2.3% | 430 | -2.3% | +0.2 pointsmoved from 7th to 8th | |
| 9, held 9th | 1.6% | 290 | +3.6% | +0.2 points |
36.7%
Held 1st. 6.7K estimated branded searches, -2.2% vs prior month. Share +2.7 points.
21.4%
Held 2nd. 3.9K estimated branded searches, -32.3% vs prior month. Share -7.3 points.
3.
Bugaboo16.2%
Held 3rd. 3K estimated branded searches, -3.3% vs prior month. Share +1 points.
4.
UPPAbaby8.6%
Held 4th. 1.6K estimated branded searches, -6.5% vs prior month. Share +0.3 points.
4.8%
Moved from 8th to 5th. 880 estimated branded searches, +125.6% vs prior month. Share +2.9 points.
6.
Cybex4.5%
Moved from 5th to 6th. 830 estimated branded searches, -13.5% vs prior month. Share -0.2 points.
3.8%
Moved from 6th to 7th. 690 estimated branded searches, 0% vs prior month. Share +0.3 points.
8.
Babyzen2.3%
Moved from 7th to 8th. 430 estimated branded searches, -2.3% vs prior month. Share +0.2 points.
9.
Joolz1.6%
Held 9th. 290 estimated branded searches, +3.6% vs prior month. Share +0.2 points.
Compare popularity between Babyzen and its closest rivals
Every comparison with Babyzen
8 comparisons
How has branded search demand for Babyzen changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Babyzen in New Zealand fell from 530 to 430.
- Across the 12 months ending September 2026, Babyzen’s share of searches among pram and stroller brands in New Zealand held steady, from 2.5% to 2.3%.
How did search popularity change for New Zealand pram and stroller brands in September 2026?
6 changes
In September 2026, Baby Jogger overtook Cybex and 2 others to rank 5th among pram and stroller brands in New Zealand, with 4.8% of the searches.
In September 2026, Mountain Buggy gained share of searches among pram and stroller brands in New Zealand, from 34.1% to 36.7%.
In September 2026, Bugaboo gained share of searches among pram and stroller brands in New Zealand, from 15.2% to 16.2%.
In September 2026, Edwards & Co lost share of searches among pram and stroller brands in New Zealand, from 28.7% to 21.4%.
UPPAbaby’s share of searches among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 7% to 8.6% in September 2026.
Estimated monthly branded searches for Joolz in New Zealand rose 11.5% over 12 measured months, from 260 to 290 in September 2026.
How are Babyzen’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Babyzen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- babyzen
- babyzen pram
- babyzen yoyo
- yoyo babyzen
- yoyo stroller
Do you work for Babyzen? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Babyzen your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.