Brandwave

How popular isBugaboo?

In September 2026, people searched for Bugaboo by name about 2,970 times in New Zealand, a 9.2% increase from the previous year. These searches made up 16.2% of all New Zealand pram and stroller brand searches, placing Bugaboo third out of nine brands. When we asked both ChatGPT and Google AI Overviews about pram and stroller brands, Bugaboo appeared in three of the four answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Bugaboo is the third most searched of 9 competitors and the third most recommended in AI answers.

  1. Mountain BuggyShare of searches 36.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Edwards & CoShare of searches 21.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. BugabooShare of searches 16.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. UPPAbabyShare of searches 8.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. Baby JoggerShare of searches 4.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top pram and stroller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bugaboo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bugaboo is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Edwards & Co1st
  2. Mountain Buggy2nd
  3. Bugaboo3rd
  4. UPPAbaby4th
  5. Baby Jogger5th
  6. Joolz6th
  7. Cybex–
  8. Phil & Teds–
  9. Babyzen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mountain Buggy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Edwards & Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bugaboo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UPPAbaby3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Baby Jogger2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Joolz1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Babyzen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pram and stroller brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pram and stroller brands compete with Bugaboo?

Bugaboo against pram and stroller brands in New Zealand, by month

Share of searches by month for Mountain Buggy, Edwards & Co, Bugaboo, UPPAbaby, Baby Jogger, Cybex, Phil & Teds, Babyzen. The figures are in the table below the chart.

View monthly share of searches table
MonthMountain BuggyEdwards & CoBugabooUPPAbabyBaby JoggerCybexPhil & TedsBabyzenJoolz
Oct 202536.8%27.4%13%7.1%3.5%4.2%4.1%2.5%1.2%
Nov 202539%26.7%13.1%7.9%2.2%3.6%3.9%2.5%1.1%
Dec 202537.8%28.6%12.5%7%2.4%3.9%4.1%2.7%1.2%
Jan 202640.7%26.7%12.1%6.8%2.7%3.6%3.9%2%1.6%
Feb 202637.7%27.8%13%7%2.8%4%4%2.3%1.5%
Mar 202635.3%28.5%13.6%7.6%2.9%4.3%4.1%2.2%1.4%
Apr 202636.4%26.5%14.6%9%2.2%4.7%3.3%2%1.3%
May 202636.6%26.2%14.6%8.6%2.6%4.2%3.7%2.2%1.2%
Jun 202635.4%30%14.4%7%2%3.8%3.6%2.2%1.6%
Jul 202636.6%26%15.4%8%2.1%3.9%4.5%2.1%1.4%
Aug 202634.1%28.7%15.2%8.3%1.9%4.8%3.4%2.2%1.4%
Sep 202636.7%21.4%16.2%8.6%4.8%4.5%3.8%2.3%1.6%

  1. 1.Mountain Buggy

    36.7%

    Held 1st. 6.7K estimated branded searches, -2.2% vs prior month. Share +2.7 points.

  2. 2.Edwards & Co

    21.4%

    Held 2nd. 3.9K estimated branded searches, -32.3% vs prior month. Share -7.3 points.

  3. 3.Bugaboo

    16.2%

    Held 3rd. 3K estimated branded searches, -3.3% vs prior month. Share +1 points.

  4. 4.UPPAbaby

    8.6%

    Held 4th. 1.6K estimated branded searches, -6.5% vs prior month. Share +0.3 points.

  5. 5.Baby Jogger

    4.8%

    Moved from 8th to 5th. 880 estimated branded searches, +125.6% vs prior month. Share +2.9 points.

  6. 6.Cybex

    4.5%

    Moved from 5th to 6th. 830 estimated branded searches, -13.5% vs prior month. Share -0.2 points.

  7. 7.Phil & Teds

    3.8%

    Moved from 6th to 7th. 690 estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Babyzen

    2.3%

    Moved from 7th to 8th. 430 estimated branded searches, -2.3% vs prior month. Share +0.2 points.

  9. 9.Joolz

    1.6%

    Held 9th. 290 estimated branded searches, +3.6% vs prior month. Share +0.2 points.

Compare popularity between Bugaboo and its closest rivals

Every comparison with Bugaboo

8 comparisons

How has branded search demand for Bugaboo changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bugaboo in New Zealand rose from 2.7K to 3K.
  • Across the 12 months ending September 2026, Bugaboo’s share of searches among pram and stroller brands in New Zealand increased from 13% to 16.2%.
  • Across the 12 months ending September 2026, Bugaboo’s share of searches among pram and stroller brands in New Zealand peaked at 16.2% in September 2026 and was lowest at 12.1% in January 2026.

How did search popularity change for New Zealand pram and stroller brands in September 2026?

6 changes

  1. In September 2026, Baby Jogger overtook Cybex and 2 others to rank 5th among pram and stroller brands in New Zealand, with 4.8% of the searches.

  2. In September 2026, Mountain Buggy gained share of searches among pram and stroller brands in New Zealand, from 34.1% to 36.7%.

  3. In September 2026, Bugaboo gained share of searches among pram and stroller brands in New Zealand, from 15.2% to 16.2%.

  4. In September 2026, Edwards & Co lost share of searches among pram and stroller brands in New Zealand, from 28.7% to 21.4%.

  5. UPPAbaby’s share of searches among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 7% to 8.6% in September 2026.

  6. Estimated monthly branded searches for Joolz in New Zealand rose 11.5% over 12 measured months, from 260 to 290 in September 2026.

How are Bugaboo’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Bugaboo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bugaboo
  • bugaboo b
  • bugaboo buffalo
  • bugaboo buggy
  • bugaboo butterfly
  • bugaboo butterfly stroller
  • bugaboo camel
  • bugaboo donkey
  • bugaboo double pram
  • bugaboo pram
  • bugaboo stroller

Do you work for Bugaboo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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