Brandwave

How popular isPhil & Teds?

In September 2026, people searched for Phil & Teds by name about 690 times in New Zealand, a 19.8% decrease from the previous year. These searches made up 3.8% of all New Zealand pram and stroller brand searches, placing Phil & Teds seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about pram and stroller brands, Phil & Teds did not appear in any of the answers.

Search and AI answers in September 2026

Phil & Teds is the seventh most searched of 9 competitors and not listed in any AI answer.

  1. Mountain BuggyShare of searches 36.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Edwards & CoShare of searches 21.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. BugabooShare of searches 16.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. UPPAbabyShare of searches 8.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. Phil & TedsShare of searches 3.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+4 more

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Top pram and stroller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Phil & Teds did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Edwards & Co1st
  2. Mountain Buggy2nd
  3. Bugaboo3rd
  4. UPPAbaby4th
  5. Baby Jogger5th
  6. Joolz6th
  7. Cybex–
  8. Phil & Teds–
  9. Babyzen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mountain Buggy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Edwards & Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bugaboo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UPPAbaby3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Baby Jogger2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Joolz1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Babyzen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pram and stroller brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pram and stroller brands compete with Phil & Teds?

Phil & Teds against pram and stroller brands in New Zealand, by month

Share of searches by month for Mountain Buggy, Edwards & Co, Bugaboo, UPPAbaby, Baby Jogger, Cybex, Phil & Teds, Babyzen. The figures are in the table below the chart.

View monthly share of searches table
MonthMountain BuggyEdwards & CoBugabooUPPAbabyBaby JoggerCybexPhil & TedsBabyzenJoolz
Oct 202536.8%27.4%13%7.1%3.5%4.2%4.1%2.5%1.2%
Nov 202539%26.7%13.1%7.9%2.2%3.6%3.9%2.5%1.1%
Dec 202537.8%28.6%12.5%7%2.4%3.9%4.1%2.7%1.2%
Jan 202640.7%26.7%12.1%6.8%2.7%3.6%3.9%2%1.6%
Feb 202637.7%27.8%13%7%2.8%4%4%2.3%1.5%
Mar 202635.3%28.5%13.6%7.6%2.9%4.3%4.1%2.2%1.4%
Apr 202636.4%26.5%14.6%9%2.2%4.7%3.3%2%1.3%
May 202636.6%26.2%14.6%8.6%2.6%4.2%3.7%2.2%1.2%
Jun 202635.4%30%14.4%7%2%3.8%3.6%2.2%1.6%
Jul 202636.6%26%15.4%8%2.1%3.9%4.5%2.1%1.4%
Aug 202634.1%28.7%15.2%8.3%1.9%4.8%3.4%2.2%1.4%
Sep 202636.7%21.4%16.2%8.6%4.8%4.5%3.8%2.3%1.6%

  1. 1.Mountain Buggy

    36.7%

    Held 1st. 6.7K estimated branded searches, -2.2% vs prior month. Share +2.7 points.

  2. 2.Edwards & Co

    21.4%

    Held 2nd. 3.9K estimated branded searches, -32.3% vs prior month. Share -7.3 points.

  3. 3.Bugaboo

    16.2%

    Held 3rd. 3K estimated branded searches, -3.3% vs prior month. Share +1 points.

  4. 4.UPPAbaby

    8.6%

    Held 4th. 1.6K estimated branded searches, -6.5% vs prior month. Share +0.3 points.

  5. 5.Baby Jogger

    4.8%

    Moved from 8th to 5th. 880 estimated branded searches, +125.6% vs prior month. Share +2.9 points.

  6. 6.Cybex

    4.5%

    Moved from 5th to 6th. 830 estimated branded searches, -13.5% vs prior month. Share -0.2 points.

  7. 7.Phil & Teds

    3.8%

    Moved from 6th to 7th. 690 estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Babyzen

    2.3%

    Moved from 7th to 8th. 430 estimated branded searches, -2.3% vs prior month. Share +0.2 points.

  9. 9.Joolz

    1.6%

    Held 9th. 290 estimated branded searches, +3.6% vs prior month. Share +0.2 points.

Compare popularity between Phil & Teds and its closest rivals

Every comparison with Phil & Teds

14 comparisons

How has branded search demand for Phil & Teds changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Phil & Teds in New Zealand fell from 860 to 690.
  • Across the 12 months ending September 2026, Phil & Teds’ share of searches among pram and stroller brands in New Zealand peaked at 4.5% in July 2026 and was lowest at 3.3% in April 2026.
  • Across the 12 months ending September 2026, Phil & Teds fell from 6th to 7th among pram and stroller brands in New Zealand.

How did search popularity change for New Zealand pram and stroller brands in September 2026?

6 changes

  1. In September 2026, Baby Jogger overtook Cybex and 2 others to rank 5th among pram and stroller brands in New Zealand, with 4.8% of the searches.

  2. In September 2026, Mountain Buggy gained share of searches among pram and stroller brands in New Zealand, from 34.1% to 36.7%.

  3. In September 2026, Bugaboo gained share of searches among pram and stroller brands in New Zealand, from 15.2% to 16.2%.

  4. In September 2026, Edwards & Co lost share of searches among pram and stroller brands in New Zealand, from 28.7% to 21.4%.

  5. UPPAbaby’s share of searches among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 7% to 8.6% in September 2026.

  6. Estimated monthly branded searches for Joolz in New Zealand rose 11.5% over 12 measured months, from 260 to 290 in September 2026.

How are Phil & Teds’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Phil & Teds’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • phil & teds
  • phil&teds
  • phil&teds buggy
  • phil&teds stroller
  • philteds
  • philteds stroller

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How the Brand Demand Index is measured

Where does Phil & Teds compete?

Phil & Teds is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby high chair brands4th of 42%Show ranking
Pram and stroller brands7th of 93.8%Shown above
Baby bassinet brands5th of 75.3%Show ranking
Baby travel cot brands3rd of 311.5%Show ranking
Creator with pink hair and a pink jacket

Is Phil & Teds your brand?

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