Baby bassinet brands in New Zealand:Which are most popular?
Edwards & Co and Maxi-Cosi share the highest share of searches among baby bassinet brands in New Zealand, at 35.2% in September 2026. When we checked with ChatGPT and Google AI Overviews, Maxi-Cosi and Jengo were mentioned most often, in three of the five answers. Maxi-Cosi and BabyRest tied as the most recommended.
Edwards & CoShare of searches 35.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Maxi-CosiShare of searches 35.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
NunaShare of searches 17.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BabyBjörnShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Phil & TedsShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top baby bassinet brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Maxi-Cosi and Jengo were mentioned most often, in three of the five answers. Maxi-Cosi and BabyRest tied as the most recommended. Jengo was third. Edwards & Co, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maxi-Cosi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jengo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BabyRest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BabyBjörn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby bassinet brands
5 answers
Asked ChatGPT
“Which baby bassinet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby bassinet brands in New Zealand?”
Asked ChatGPT
“What's the best baby bassinet brand in New Zealand for newborn sleep?”
Searched Google, AI Overview
“portable bassinet nz”
Searched Google, AI Overview
“baby bassinet brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby bassinet brands do people search for most?
This chart shows how often people search Google for each baby bassinet brand by name. Each line represents a brand's share of searches for all seven baby bassinet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Edwards & Co, Maxi-Cosi, Nuna, BabyBjörn, Phil & Teds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Edwards & Co | Maxi-Cosi | Nuna | BabyBjörn | Phil & Teds | BabyRest | Jengo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 26.5% | 11.3% | 5.1% | 6.3% | 0.61% | 0.26% |
| Nov 2025 | 49.2% | 28.5% | 10.9% | 4.4% | 6% | 0.75% | 0.25% |
| Dec 2025 | 48.5% | 30.8% | 9% | 4.4% | 6.1% | 0.72% | 0.41% |
| Jan 2026 | 49.8% | 27.8% | 11% | 4.6% | 6.1% | 0.59% | 0.17% |
| Feb 2026 | 46.1% | 31.3% | 12.5% | 3.5% | 5.7% | 0.87% | 0.19% |
| Mar 2026 | 47% | 29.2% | 13% | 3.9% | 5.8% | 0.73% | 0.32% |
| Apr 2026 | 45.3% | 31.6% | 12.5% | 5% | 4.6% | 0.67% | 0.38% |
| May 2026 | 44.2% | 32.5% | 12% | 4.7% | 5.4% | 0.83% | 0.37% |
| Jun 2026 | 48.5% | 26.9% | 13.4% | 4.8% | 4.9% | 1.2% | 0.34% |
| Jul 2026 | 42.7% | 29.8% | 14.3% | 4.9% | 6.4% | 1.5% | 0.36% |
| Aug 2026 | 45.6% | 30.6% | 12.6% | 4.6% | 4.6% | 1.7% | 0.39% |
| Sep 2026 | 35.2% | 35.2% | 17.1% | 5.7% | 5.3% | 1.3% | 0.27% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.2% | 3.9K | -32.3% | -10.4 points | |
| 2, held 2nd | 35.2% | 3.9K | +0.77% | +4.6 points | |
| 3, held 3rd | 17.1% | 1.9K | +18.8% | +4.5 points | |
| 4, moved from 5th to 4th | 5.7% | 640 | +10.3% | +1.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.3% | 590 | 0% | +0.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.3% | 140 | -33.3% | -0.4 points | |
| 7, held 7th | 0.27% | 30 | -40% | -0.1 points |
35.2%
Held 1st. 3.9K estimated branded searches, -32.3% vs prior month. Share -10.4 points.
35.2%
Held 2nd. 3.9K estimated branded searches, +0.77% vs prior month. Share +4.6 points.
3.
Nuna17.1%
Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share +4.5 points.
5.7%
Moved from 5th to 4th. 640 estimated branded searches, +10.3% vs prior month. Share +1.2 points.
5.3%
Moved from 4th to 5th. 590 estimated branded searches, 0% vs prior month. Share +0.7 points.
6.
BabyRest1.3%
Held 6th. 140 estimated branded searches, -33.3% vs prior month. Share -0.4 points.
7.Jengo
0.27%
Held 7th. 30 estimated branded searches, -40% vs prior month. Share -0.1 points.
Which brand is most popular in search among baby bassinet brands in New Zealand?
7 brands
Edwards & Co and Maxi-Cosi share the highest share of searches among baby bassinet brands in New Zealand, at 35.2% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Edwards & Co | 49.9% → 35.2% | 49.9%Oct 2025 | 35.2%Sep 2026 | 1st |
| Maxi-Cosi | 26.5% → 35.2% | 35.2%Sep 2026 | 26.5%Oct 2025 | 2nd |
| Nuna | 11.3% → 17.1% | 17.1%Sep 2026 | 9%Dec 2025 | 3rd |
| BabyBjörn | 5.1% → 5.7% | 5.7%Sep 2026 | 3.5%Feb 2026 | 5th → 4th |
| Phil & Teds | 6.3% → 5.3% | 6.4%Jul 2026 | 4.6%Apr 2026 | 4th → 5th |
| BabyRest | 0.61% → 1.3% | 1.7%Aug 2026 | 0.59%Jan 2026 | 6th |
| Jengo | 0.26% → 0.27% | 0.41%Dec 2025 | 0.17%Jan 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby bassinet brands in New Zealand decreased from 49.9% to 35.2%.
- Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among baby bassinet brands in New Zealand increased from 26.5% to 35.2%.
- Across the 12 months ending September 2026, Nuna’s share of searches among baby bassinet brands in New Zealand increased from 11.3% to 17.1%.
- Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby bassinet brands in New Zealand increased from 5.1% to 5.7%.
- Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby bassinet brands in New Zealand decreased from 6.3% to 5.3%.
- Across the 12 months ending September 2026, BabyRest’s share of searches among baby bassinet brands in New Zealand increased from 0.61% to 1.3%.
- Across the 12 months ending September 2026, Nuna’s share of searches among baby bassinet brands in New Zealand peaked at 17.1% in September 2026 and was lowest at 9% in December 2025.
- Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby bassinet brands in New Zealand peaked at 5.7% in September 2026 and was lowest at 3.5% in February 2026.
- Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby bassinet brands in New Zealand peaked at 6.4% in July 2026 and was lowest at 4.6% in April 2026.
- Across the 12 months ending September 2026, BabyRest’s share of searches among baby bassinet brands in New Zealand peaked at 1.7% in August 2026 and was lowest at 0.59% in January 2026.
- Across the 12 months ending September 2026, BabyBjörn rose from 5th to 4th among baby bassinet brands in New Zealand.
- Across the 12 months ending September 2026, Phil & Teds fell from 4th to 5th among baby bassinet brands in New Zealand.
- Across the 12 months ending September 2026, Jengo held steady: its share of searches among baby bassinet brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand baby bassinet brands in September 2026?
6 changes
In September 2026, BabyBjörn overtook Phil & Teds to rank 4th among baby bassinet brands in New Zealand, with 5.7% of the searches.
In September 2026, Maxi-Cosi gained share of searches among baby bassinet brands in New Zealand, from 30.6% to 35.2%.
In September 2026, Nuna gained share of searches among baby bassinet brands in New Zealand, from 12.6% to 17.1%.
In September 2026, Phil & Teds gained share of searches among baby bassinet brands in New Zealand, from 4.6% to 5.3%.
In September 2026, Edwards & Co lost share of searches among baby bassinet brands in New Zealand, from 45.6% to 35.2%.
Estimated monthly branded searches for BabyRest in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.
Compare popularity between leading brands
- Edwards & Co vs Maxi-Cosi: compare popularity
- Edwards & Co vs Nuna: compare popularity
- Edwards & Co vs BabyBjörn: compare popularity
- Edwards & Co vs Phil & Teds: compare popularity
- Maxi-Cosi vs Nuna: compare popularity
- Maxi-Cosi vs BabyBjörn: compare popularity
- Maxi-Cosi vs Phil & Teds: compare popularity
- Nuna vs BabyBjörn: compare popularity
- Nuna vs Phil & Teds: compare popularity
- BabyBjörn vs Phil & Teds: compare popularity
- Compare any of these brands
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