Brandwave

How popular isMaxi-Cosi?

In September 2026, people searched for Maxi-Cosi by name about 5,520 times in New Zealand, a 36.6% increase from the previous year. These searches made up 35.2% of all New Zealand baby bassinet brand searches, placing Maxi-Cosi second out of seven brands. When we asked both ChatGPT and Google AI Overviews about baby bassinet brands, Maxi-Cosi appeared in three of the five answers and was the joint most recommended of the seven.

Search and AI answers in September 2026

Maxi-Cosi is the second most searched of 7 competitors and the joint most recommended in AI answers.

  1. Edwards & CoShare of searches 35.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Maxi-CosiShare of searches 35.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. NunaShare of searches 17.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BabyBjörnShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Phil & TedsShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top baby bassinet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maxi-Cosi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Maxi-Cosi is the joint most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maxi-Cosi1st
  2. BabyRest1st
  3. Jengo3rd
  4. Edwards & Co–
  5. Nuna–
  6. BabyBjörn–
  7. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxi-Cosi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jengo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BabyRest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BabyBjörn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby bassinet brands

5 answers

  • Asked ChatGPT

    “Which baby bassinet brand should I buy in New Zealand?”

    1. 1BabyRest
    2. 2Maxi-Cosi
    3. 3Jengo

  • Asked ChatGPT

    “What are the best baby bassinet brands in New Zealand?”

    1. 1Maxi-Cosi
    2. 2BabyRest
    3. 3Jengo

  • Asked ChatGPT

    “What's the best baby bassinet brand in New Zealand for newborn sleep?”

    1. 1Jengo

  • Searched Google, AI Overview

    “portable bassinet nz”

    1. 1Maxi-Cosi

  • Searched Google, AI Overview

    “baby bassinet brands nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which baby bassinet brands compete with Maxi-Cosi?

    Maxi-Cosi against baby bassinet brands in New Zealand, by month

    Share of searches by month for Edwards & Co, Maxi-Cosi, Nuna, BabyBjörn, Phil & Teds. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEdwards & CoMaxi-CosiNunaBabyBjörnPhil & TedsBabyRestJengo
    Oct 202549.9%26.5%11.3%5.1%6.3%0.61%0.26%
    Nov 202549.2%28.5%10.9%4.4%6%0.75%0.25%
    Dec 202548.5%30.8%9%4.4%6.1%0.72%0.41%
    Jan 202649.8%27.8%11%4.6%6.1%0.59%0.17%
    Feb 202646.1%31.3%12.5%3.5%5.7%0.87%0.19%
    Mar 202647%29.2%13%3.9%5.8%0.73%0.32%
    Apr 202645.3%31.6%12.5%5%4.6%0.67%0.38%
    May 202644.2%32.5%12%4.7%5.4%0.83%0.37%
    Jun 202648.5%26.9%13.4%4.8%4.9%1.2%0.34%
    Jul 202642.7%29.8%14.3%4.9%6.4%1.5%0.36%
    Aug 202645.6%30.6%12.6%4.6%4.6%1.7%0.39%
    Sep 202635.2%35.2%17.1%5.7%5.3%1.3%0.27%

    1. 1.Edwards & Co

      35.2%

      Held 1st. 3.9K estimated branded searches, -32.3% vs prior month. Share -10.4 points.

    2. 2.Maxi-Cosi

      35.2%

      Held 2nd. 3.9K estimated branded searches, +0.77% vs prior month. Share +4.6 points.

    3. 3.Nuna

      17.1%

      Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share +4.5 points.

    4. 4.BabyBjörn

      5.7%

      Moved from 5th to 4th. 640 estimated branded searches, +10.3% vs prior month. Share +1.2 points.

    5. 5.Phil & Teds

      5.3%

      Moved from 4th to 5th. 590 estimated branded searches, 0% vs prior month. Share +0.7 points.

    6. 6.BabyRest

      1.3%

      Held 6th. 140 estimated branded searches, -33.3% vs prior month. Share -0.4 points.

    7. 7.Jengo

      0.27%

      Held 7th. 30 estimated branded searches, -40% vs prior month. Share -0.1 points.

    Compare popularity between Maxi-Cosi and its closest rivals

    Every comparison with Maxi-Cosi

    8 comparisons

    How has branded search demand for Maxi-Cosi changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Maxi-Cosi in New Zealand rose from 4K to 5.5K.
    • Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among baby bassinet brands in New Zealand increased from 26.5% to 35.2%.

    How did search popularity change for New Zealand baby bassinet brands in September 2026?

    6 changes

    1. In September 2026, BabyBjörn overtook Phil & Teds to rank 4th among baby bassinet brands in New Zealand, with 5.7% of the searches.

    2. In September 2026, Maxi-Cosi gained share of searches among baby bassinet brands in New Zealand, from 30.6% to 35.2%.

    3. In September 2026, Nuna gained share of searches among baby bassinet brands in New Zealand, from 12.6% to 17.1%.

    4. In September 2026, Phil & Teds gained share of searches among baby bassinet brands in New Zealand, from 4.6% to 5.3%.

    5. In September 2026, Edwards & Co lost share of searches among baby bassinet brands in New Zealand, from 45.6% to 35.2%.

    6. Estimated monthly branded searches for BabyRest in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.

    How are Maxi-Cosi’s branded searches counted?

    11 search terms

    Brandwave collects information about searches that people make online using Maxi-Cosi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • maxi cosi
    • maxi cosi capsule
    • maxi cosi emme
    • maxi cosi pearl
    • maxi cosi pebble
    • maxi cosi prams
    • maxi cosi pria
    • maxi cosi swing
    • maxi cosi zelia
    • maxicosi
    • maxicosi capsule

    Do you work for Maxi-Cosi? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Maxi-Cosi compete?

    Maxi-Cosi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Car seat brands1st of 539.9%Show ranking
    Baby bassinet brands2nd of 735.2%Shown above
    Creator with pink hair and a pink jacket

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