Edwards & Co vs Maxi-Cosi:Which is more popular?
In September 2026, Edwards & Co and Maxi-Cosi were level in searches among baby bassinet brands in New Zealand, with an estimated 3.9K branded searches each, at 35.2% of the total each. When we asked ChatGPT and Google AI Overviews about baby bassinet brands, Maxi-Cosi appeared in three of the five answers and Edwards & Co in none.
Who do people search for more?
Edwards & Co and Maxi-Cosi are searched for about as often as each other.
Who does AI mention more?
Maxi-Cosi, mentioned in 3 of 5 answers, Edwards & Co in 0
Who does AI recommend more?
Maxi-Cosi, the only one of the two named
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Top baby bassinet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxi-Cosi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Edwards & Co did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maxi-Cosi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jengo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BabyRest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BabyBjörn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby bassinet brands
5 answers
Asked ChatGPT
“Which baby bassinet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby bassinet brands in New Zealand?”
Asked ChatGPT
“What's the best baby bassinet brand in New Zealand for newborn sleep?”
Searched Google, AI Overview
“portable bassinet nz”
Searched Google, AI Overview
“baby bassinet brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Edwards & Co or Maxi-Cosi more popular in search?
This chart shows how often people search Google for Edwards & Co and Maxi-Cosi by name. Each line represents a brand's share of searches for all seven baby bassinet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Edwards & Co, Maxi-Cosi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Edwards & Co | Maxi-Cosi | Nuna | BabyBjörn | Phil & Teds | BabyRest | Jengo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 26.5% | 11.3% | 5.1% | 6.3% | 0.61% | 0.26% |
| Nov 2025 | 49.2% | 28.5% | 10.9% | 4.4% | 6% | 0.75% | 0.25% |
| Dec 2025 | 48.5% | 30.8% | 9% | 4.4% | 6.1% | 0.72% | 0.41% |
| Jan 2026 | 49.8% | 27.8% | 11% | 4.6% | 6.1% | 0.59% | 0.17% |
| Feb 2026 | 46.1% | 31.3% | 12.5% | 3.5% | 5.7% | 0.87% | 0.19% |
| Mar 2026 | 47% | 29.2% | 13% | 3.9% | 5.8% | 0.73% | 0.32% |
| Apr 2026 | 45.3% | 31.6% | 12.5% | 5% | 4.6% | 0.67% | 0.38% |
| May 2026 | 44.2% | 32.5% | 12% | 4.7% | 5.4% | 0.83% | 0.37% |
| Jun 2026 | 48.5% | 26.9% | 13.4% | 4.8% | 4.9% | 1.2% | 0.34% |
| Jul 2026 | 42.7% | 29.8% | 14.3% | 4.9% | 6.4% | 1.5% | 0.36% |
| Aug 2026 | 45.6% | 30.6% | 12.6% | 4.6% | 4.6% | 1.7% | 0.39% |
| Sep 2026 | 35.2% | 35.2% | 17.1% | 5.7% | 5.3% | 1.3% | 0.27% |
How has the Edwards & Co and Maxi-Cosi comparison changed over the last 12 months?
3 findings
- Edwards & Co was ahead of Maxi-Cosi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby bassinet brands in New Zealand moved from 49.9% to 35.2%, and its estimated monthly branded searches moved from 5.7K to 3.9K.
- Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among baby bassinet brands in New Zealand moved from 26.5% to 35.2%, and its estimated monthly branded searches moved from 3K to 3.9K.
How did search popularity change for New Zealand baby bassinet brands in September 2026?
2 changes
In September 2026, Maxi-Cosi gained share of searches among baby bassinet brands in New Zealand, from 30.6% to 35.2%.
In September 2026, Edwards & Co lost share of searches among baby bassinet brands in New Zealand, from 45.6% to 35.2%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Edwards & Co’s and Maxi-Cosi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Edwards & Co
2 branded search terms
- edwards and co
- edwards co
Maxi-Cosi
9 branded search terms
- maxi cosi
- maxi cosi emme
- maxi cosi pearl
- maxi cosi pebble
- maxi cosi prams
- maxi cosi pria
- maxi cosi swing
- maxi cosi zelia
- maxicosi
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