Brandwave

How popular isBabyBjörn?

In September 2026, people searched for BabyBjörn by name about 1,650 times in New Zealand, a 12.2% increase from the previous year. These searches made up 5.7% of all New Zealand baby bassinet brand searches, placing BabyBjörn fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about baby bassinet brands, BabyBjörn did not appear in any of the answers.

Search and AI answers in September 2026

BabyBjörn is the fourth most searched of 7 competitors and not listed in any AI answer.

  1. Edwards & CoShare of searches 35.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Maxi-CosiShare of searches 35.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. NunaShare of searches 17.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BabyBjörnShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Phil & TedsShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top baby bassinet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BabyBjörn did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maxi-Cosi1st
  2. BabyRest1st
  3. Jengo3rd
  4. Edwards & Co–
  5. Nuna–
  6. BabyBjörn–
  7. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxi-Cosi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jengo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BabyRest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BabyBjörn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby bassinet brands

5 answers

  • Asked ChatGPT

    “Which baby bassinet brand should I buy in New Zealand?”

    1. 1BabyRest
    2. 2Maxi-Cosi
    3. 3Jengo

  • Asked ChatGPT

    “What are the best baby bassinet brands in New Zealand?”

    1. 1Maxi-Cosi
    2. 2BabyRest
    3. 3Jengo

  • Asked ChatGPT

    “What's the best baby bassinet brand in New Zealand for newborn sleep?”

    1. 1Jengo

  • Searched Google, AI Overview

    “portable bassinet nz”

    1. 1Maxi-Cosi

  • Searched Google, AI Overview

    “baby bassinet brands nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which baby bassinet brands compete with BabyBjörn?

    BabyBjörn against baby bassinet brands in New Zealand, by month

    Share of searches by month for Edwards & Co, Maxi-Cosi, Nuna, BabyBjörn, Phil & Teds. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEdwards & CoMaxi-CosiNunaBabyBjörnPhil & TedsBabyRestJengo
    Oct 202549.9%26.5%11.3%5.1%6.3%0.61%0.26%
    Nov 202549.2%28.5%10.9%4.4%6%0.75%0.25%
    Dec 202548.5%30.8%9%4.4%6.1%0.72%0.41%
    Jan 202649.8%27.8%11%4.6%6.1%0.59%0.17%
    Feb 202646.1%31.3%12.5%3.5%5.7%0.87%0.19%
    Mar 202647%29.2%13%3.9%5.8%0.73%0.32%
    Apr 202645.3%31.6%12.5%5%4.6%0.67%0.38%
    May 202644.2%32.5%12%4.7%5.4%0.83%0.37%
    Jun 202648.5%26.9%13.4%4.8%4.9%1.2%0.34%
    Jul 202642.7%29.8%14.3%4.9%6.4%1.5%0.36%
    Aug 202645.6%30.6%12.6%4.6%4.6%1.7%0.39%
    Sep 202635.2%35.2%17.1%5.7%5.3%1.3%0.27%

    1. 1.Edwards & Co

      35.2%

      Held 1st. 3.9K estimated branded searches, -32.3% vs prior month. Share -10.4 points.

    2. 2.Maxi-Cosi

      35.2%

      Held 2nd. 3.9K estimated branded searches, +0.77% vs prior month. Share +4.6 points.

    3. 3.Nuna

      17.1%

      Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share +4.5 points.

    4. 4.BabyBjörn

      5.7%

      Moved from 5th to 4th. 640 estimated branded searches, +10.3% vs prior month. Share +1.2 points.

    5. 5.Phil & Teds

      5.3%

      Moved from 4th to 5th. 590 estimated branded searches, 0% vs prior month. Share +0.7 points.

    6. 6.BabyRest

      1.3%

      Held 6th. 140 estimated branded searches, -33.3% vs prior month. Share -0.4 points.

    7. 7.Jengo

      0.27%

      Held 7th. 30 estimated branded searches, -40% vs prior month. Share -0.1 points.

    Compare popularity between BabyBjörn and its closest rivals

    Every comparison with BabyBjörn

    8 comparisons

    How has branded search demand for BabyBjörn changed in New Zealand over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for BabyBjörn in New Zealand rose from 1.5K to 1.6K.
    • Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby bassinet brands in New Zealand increased from 5.1% to 5.7%.
    • Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby bassinet brands in New Zealand peaked at 5.7% in September 2026 and was lowest at 3.5% in February 2026.
    • Across the 12 months ending September 2026, BabyBjörn rose from 5th to 4th among baby bassinet brands in New Zealand.

    How did search popularity change for New Zealand baby bassinet brands in September 2026?

    6 changes

    1. In September 2026, BabyBjörn overtook Phil & Teds to rank 4th among baby bassinet brands in New Zealand, with 5.7% of the searches.

    2. In September 2026, Maxi-Cosi gained share of searches among baby bassinet brands in New Zealand, from 30.6% to 35.2%.

    3. In September 2026, Nuna gained share of searches among baby bassinet brands in New Zealand, from 12.6% to 17.1%.

    4. In September 2026, Phil & Teds gained share of searches among baby bassinet brands in New Zealand, from 4.6% to 5.3%.

    5. In September 2026, Edwards & Co lost share of searches among baby bassinet brands in New Zealand, from 45.6% to 35.2%.

    6. Estimated monthly branded searches for BabyRest in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.

    How are BabyBjörn’s branded searches counted?

    7 search terms

    Brandwave collects information about searches that people make online using BabyBjörn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • baby bjorn
    • baby bjorn carrier
    • babybjorn
    • babybjorn carrier
    • babybjorn harmony carrier
    • harmony babybjorn
    • travel cot babybjorn

    Do you work for BabyBjörn? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does BabyBjörn compete?

    BabyBjörn is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Baby bassinet brands4th of 75.7%Shown above
    Baby carrier brands3rd of 519.7%Show ranking
    Baby travel cot brands2nd of 312.4%Show ranking
    Creator with pink hair and a pink jacket

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