Brandwave

How popular isBabyBjörn?

In September 2026, people searched for BabyBjörn by name about 1,650 times in New Zealand, a 12.2% increase from the previous year. These searches made up 19.7% of all New Zealand baby carrier brand searches, placing BabyBjörn third out of five brands. When we asked both ChatGPT and Google AI Overviews about baby carrier brands, BabyBjörn appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

BabyBjörn is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. ErgobabyShare of searches 52.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. BobaShare of searches 21.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. BabyBjörnShare of searches 19.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. ArtipoppeShare of searches 6.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. TulaShare of searches 0.48%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top baby carrier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BabyBjörn appeared in all four answers. BabyBjörn is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ergobaby1st
  2. BabyBjörn2nd
  3. Boba3rd
  4. Tula4th
  5. Artipoppe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ergobaby4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • BabyBjörn4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Boba3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tula2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Artipoppe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby carrier brands

4 answers

  • Asked ChatGPT

    “Which baby carrier brand should I buy in New Zealand?”

    1. 1Ergobaby
    2. 2Boba
    3. 3BabyBjörn

  • Asked ChatGPT

    “What are the best baby carrier brands in New Zealand?”

    1. 1Ergobaby
    2. 2BabyBjörn
    3. 3Tula
    4. 4Boba

  • Asked ChatGPT

    “What's the best baby carrier brand in New Zealand for hands free carrying?”

    1. 1Ergobaby
    2. 2BabyBjörn
    3. 3Tula

  • Searched Google, AI Overview

    “best baby carrier”

    1. 1Ergobaby
    2. 2Boba
    3. 3BabyBjörn

  • Searched Google, AI Overview

    “newborn carrier nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby carrier brands compete with BabyBjörn?

BabyBjörn against baby carrier brands in New Zealand, by month

Share of searches by month for Ergobaby, Boba, BabyBjörn, Artipoppe. The figures are in the table below the chart.

View monthly share of searches table
MonthErgobabyBobaBabyBjörnArtipoppeTula
Oct 202547.9%21.3%22.5%7.7%0.61%
Nov 202553.8%20.9%17.7%6.8%0.78%
Dec 202549%22.9%21.3%5.8%1%
Jan 202650.1%21.2%21.2%6.4%1%
Feb 202654.2%19.4%20.4%5.4%0.65%
Mar 202652.6%21%20%6%0.44%
Apr 202651.3%21.7%18.5%7.8%0.74%
May 202649.2%23.9%20.5%5.9%0.41%
Jun 202646.1%25.5%21.7%6.1%0.59%
Jul 202646.4%27.9%19.3%6%0.42%
Aug 202649%27.8%17.5%5.5%0.27%
Sep 202652.3%21.1%19.7%6.3%0.48%

  1. 1.Ergobaby

    52.3%

    Held 1st. 4.4K estimated branded searches, +19.3% vs prior month. Share +3.3 points.

  2. 2.Boba

    21.1%

    Held 2nd. 1.8K estimated branded searches, -14.9% vs prior month. Share -6.6 points.

  3. 3.BabyBjörn

    19.7%

    Held 3rd. 1.6K estimated branded searches, +26% vs prior month. Share +2.2 points.

  4. 4.Artipoppe

    6.3%

    Held 4th. 530 estimated branded searches, +29.3% vs prior month. Share +0.9 points.

  5. 5.Tula

    0.48%

    Held 5th. 40 estimated branded searches, +100% vs prior month. Share +0.2 points.

Compare popularity between BabyBjörn and its closest rivals

Every comparison with BabyBjörn

8 comparisons

How has branded search demand for BabyBjörn changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BabyBjörn in New Zealand rose from 1.5K to 1.6K.
  • Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby carrier brands in New Zealand decreased from 22.5% to 19.7%.
  • Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby carrier brands in New Zealand peaked at 22.5% in October 2025 and was lowest at 17.5% in August 2026.
  • Across the 12 months ending September 2026, BabyBjörn fell from 2nd to 3rd among baby carrier brands in New Zealand.

How did search popularity change for New Zealand baby carrier brands in September 2026?

4 changes

  1. In September 2026, Ergobaby gained share of searches among baby carrier brands in New Zealand, from 49% to 52.3%.

  2. In September 2026, BabyBjörn gained share of searches among baby carrier brands in New Zealand, from 17.5% to 19.7%.

  3. In September 2026, Artipoppe gained share of searches among baby carrier brands in New Zealand, from 5.5% to 6.3%.

  4. In September 2026, Boba lost share of searches among baby carrier brands in New Zealand, from 27.8% to 21.1%.

How are BabyBjörn’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using BabyBjörn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • baby bjorn
  • baby bjorn carrier
  • babybjorn
  • babybjorn carrier
  • babybjorn harmony carrier
  • harmony babybjorn
  • travel cot babybjorn

Do you work for BabyBjörn? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BabyBjörn compete?

BabyBjörn is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby bassinet brands4th of 75.7%Show ranking
Baby carrier brands3rd of 519.7%Shown above
Baby travel cot brands2nd of 312.4%Show ranking
Creator with pink hair and a pink jacket

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