BabyBjörn vs Boba:Which is more popular by branded search in New Zealand?
In August 2026, Boba had more branded searches than BabyBjörn among baby carrier brands in New Zealand. Boba was estimated to have 2.1K branded searches compared to BabyBjörn’s 1.4K, and held a 24% Share of Search versus BabyBjörn’s 15.8%.
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Which is more popular in search, BabyBjörn or Boba?
Compare the baby carrier and sling brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boba, BabyBjörn. The figures are in the table below the chart.
View monthly share of search table
| Month | Ergobaby | Boba | BabyBjörn | Artipoppe |
|---|---|---|---|---|
| Oct 2025 | 54.3% | 18% | 19.5% | 8.3% |
| Nov 2025 | 60.6% | 17.4% | 15.2% | 6.8% |
| Dec 2025 | 56.8% | 19.3% | 18.5% | 5.4% |
| Jan 2026 | 57.1% | 18.2% | 18.7% | 6% |
| Feb 2026 | 59.5% | 16.3% | 19.2% | 5.1% |
| Mar 2026 | 58.7% | 17.8% | 18.1% | 5.4% |
| Apr 2026 | 58% | 18.5% | 16.3% | 7.2% |
| May 2026 | 55.3% | 20.8% | 18.2% | 5.7% |
| Jun 2026 | 53.5% | 21.7% | 19.1% | 5.7% |
| Jul 2026 | 53.3% | 23.9% | 17.2% | 5.5% |
| Aug 2026 | 55.2% | 24% | 15.8% | 5.1% |
| Sep 2026 | — | — | — | — |
How has the BabyBjörn and Boba comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Boba took it in November 2025, BabyBjörn took it in January 2026, Boba took it in April 2026.
- Across the 11 months ending August 2026, BabyBjörn’s estimated Share of Search among baby carrier brands in New Zealand moved from 19.5% to 15.8%, and its estimated monthly branded searches moved from 1.5K to 1.4K.
- Across the 11 months ending August 2026, Boba’s estimated Share of Search among baby carrier brands in New Zealand moved from 18% to 24%, and its estimated monthly branded searches moved from 1.4K to 2.1K.
How did search popularity change for New Zealand baby carrier brands in August 2026?
2 changes
In August 2026, BabyBjörn lost estimated Share of Search among baby carrier brands in New Zealand, from 17.2% to 15.8%.
Boba’s estimated Share of Search among baby carrier brands in New Zealand has gained ground for 3 months in a row, from 20.8% to 24% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BabyBjörn’s and Boba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BabyBjörn
10 branded search terms
- baby bjorn
- baby bjorn carrier
- babybjorn
- babybjorn carrier
- babybjorn com
- babybjorn harmony carrier
- babybjorn nz
- babybjorn travel crib light
- harmony babybjorn
- travel cot babybjorn
Boba
7 branded search terms
- boba bliss carrier
- boba carrier
- boba infant carrier
- boba wrap
- boba wrap carrier
- boba wrap newborn
- boba x carrier
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.