Brandwave

How popular isBabyBjörn in search?

In August 2026, there were an estimated 1.4K branded searches for BabyBjörn in New Zealand which is down 9.3% over the last 11 months. BabyBjörn holds 15.8% estimated Share of Search among New Zealand baby carrier brands and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Ergobaby55.2%
  2. Boba24%
  3. BabyBjörn15.8%
  4. Artipoppe5.1%
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Which baby carrier brands compete with BabyBjörn?

BabyBjörn against baby carrier brands in New Zealand, by month

Share of Search by month for Ergobaby, Boba, BabyBjörn, Artipoppe. The figures are in the table below the chart.

View monthly share of search table
MonthErgobabyBobaBabyBjörnArtipoppe
Oct 202554.3%18%19.5%8.3%
Nov 202560.6%17.4%15.2%6.8%
Dec 202556.8%19.3%18.5%5.4%
Jan 202657.1%18.2%18.7%6%
Feb 202659.5%16.3%19.2%5.1%
Mar 202658.7%17.8%18.1%5.4%
Apr 202658%18.5%16.3%7.2%
May 202655.3%20.8%18.2%5.7%
Jun 202653.5%21.7%19.1%5.7%
Jul 202653.3%23.9%17.2%5.5%
Aug 202655.2%24%15.8%5.1%
Sep 2026————

  1. 1.Ergobaby

    55.2%

    held 1st · 4.8K estimated branded searches · +8.1% vs prior month · +1.9 points

  2. 2.Boba

    24%

    held 2nd · 2.1K estimated branded searches · +4.5% vs prior month · 0 points

  3. 3.BabyBjörn

    15.8%

    held 3rd · 1.4K estimated branded searches · -4.2% vs prior month · -1.4 points

  4. 4.Artipoppe

    5.1%

    held 4th · 440 estimated branded searches · -4.3% vs prior month · -0.5 points

Compare search popularity between BabyBjörn and its closest rivals

How has branded search demand for BabyBjörn changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BabyBjörn in New Zealand fell from 1.5K to 1.4K.
  • Across the 11 months ending August 2026, BabyBjörn’s estimated Share of Search among baby carrier brands in New Zealand decreased from 19.5% to 15.8%.
  • Across the 11 months ending August 2026, BabyBjörn’s estimated Share of Search among baby carrier brands in New Zealand peaked at 19.5% in October 2025 and was lowest at 15.2% in November 2025.
  • Across the 11 months ending August 2026, BabyBjörn fell from 2nd to 3rd among baby carrier brands in New Zealand.

How did search popularity change for New Zealand baby carrier brands in August 2026?

  1. In August 2026, Ergobaby gained estimated Share of Search among baby carrier brands in New Zealand, from 53.3% to 55.2%.

  2. In August 2026, BabyBjörn lost estimated Share of Search among baby carrier brands in New Zealand, from 17.2% to 15.8%.

  3. Boba’s estimated Share of Search among baby carrier brands in New Zealand has gained ground for 3 months in a row, from 20.8% to 24% in August 2026.

  4. Artipoppe’s estimated Share of Search among baby carrier brands in New Zealand has lost ground for 3 months in a row, from 5.7% to 5.1% in August 2026.

How is BabyBjörn measured?

Brandwave collects information about searches that people make online using BabyBjörn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • baby bjorn
  • baby bjorn carrier
  • babybjorn
  • babybjorn carrier
  • babybjorn com
  • babybjorn harmony carrier
  • babybjorn nz
  • babybjorn travel crib light
  • harmony babybjorn
  • travel cot babybjorn

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How the Brand Demand Index is measured

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