Baby carrier brands in New Zealand:Which brands are most popular in search?
In August 2026, Ergobaby was the most searched among baby carrier brands in New Zealand, with an estimated 4.8K branded searches and 55.2% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare the baby carrier and sling brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ergobaby, Boba, BabyBjörn, Artipoppe. The figures are in the table below the chart.
View monthly share of search table
| Month | Ergobaby | Boba | BabyBjörn | Artipoppe |
|---|---|---|---|---|
| Oct 2025 | 54.3% | 18% | 19.5% | 8.3% |
| Nov 2025 | 60.6% | 17.4% | 15.2% | 6.8% |
| Dec 2025 | 56.8% | 19.3% | 18.5% | 5.4% |
| Jan 2026 | 57.1% | 18.2% | 18.7% | 6% |
| Feb 2026 | 59.5% | 16.3% | 19.2% | 5.1% |
| Mar 2026 | 58.7% | 17.8% | 18.1% | 5.4% |
| Apr 2026 | 58% | 18.5% | 16.3% | 7.2% |
| May 2026 | 55.3% | 20.8% | 18.2% | 5.7% |
| Jun 2026 | 53.5% | 21.7% | 19.1% | 5.7% |
| Jul 2026 | 53.3% | 23.9% | 17.2% | 5.5% |
| Aug 2026 | 55.2% | 24% | 15.8% | 5.1% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.2% | 4.8K | +8.1% | +1.9 points | |
| 2, held 2nd | 24% | 2.1K | +4.5% | 0 points | |
| 3, held 3rd | 15.8% | 1.4K | -4.2% | -1.4 points | |
| 4, held 4th | 5.1% | 440 | -4.3% | -0.5 points |
1.
Ergobaby55.2%
held 1st · 4.8K estimated branded searches · +8.1% vs prior month · +1.9 points
2.
Boba24%
held 2nd · 2.1K estimated branded searches · +4.5% vs prior month · 0 points
15.8%
held 3rd · 1.4K estimated branded searches · -4.2% vs prior month · -1.4 points
5.1%
held 4th · 440 estimated branded searches · -4.3% vs prior month · -0.5 points
Compare search popularity between leading brands
- Ergobaby vs Boba: compare search popularity
Ergobaby vs BabyBjörn: compare search popularityErgobaby vs Artipoppe: compare search popularity
- Boba vs BabyBjörn: compare search popularity
- Compare any of these brands
Which brand is most popular in search among baby carrier brands in New Zealand?
4 brands
In August 2026, Ergobaby was the most searched among baby carrier brands in New Zealand, with an estimated 4.8K branded searches and 55.2% estimated Share of Search within this set. Boba is in 2nd place, 31.2 percentage points behind at 24% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Ergobaby | 54.3% → 55.2% | 60.6%Nov 2025 | 53.3%Jul 2026 | 1st |
| Boba | 18% → 24% | 24%Aug 2026 | 16.3%Feb 2026 | 3rd → 2nd |
| BabyBjörn | 19.5% → 15.8% | 19.5%Oct 2025 | 15.2%Nov 2025 | 2nd → 3rd |
| Artipoppe | 8.3% → 5.1% | 8.3%Oct 2025 | 5.1%Feb 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby carrier brands in New Zealand increased from 54.3% to 55.2%.
- Across the 11 months ending August 2026, Boba’s estimated Share of Search among baby carrier brands in New Zealand increased from 18% to 24%.
- Across the 11 months ending August 2026, BabyBjörn’s estimated Share of Search among baby carrier brands in New Zealand decreased from 19.5% to 15.8%.
- Across the 11 months ending August 2026, Artipoppe’s estimated Share of Search among baby carrier brands in New Zealand decreased from 8.3% to 5.1%.
- Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby carrier brands in New Zealand peaked at 60.6% in November 2025 and was lowest at 53.3% in July 2026.
- Across the 11 months ending August 2026, Boba’s estimated Share of Search among baby carrier brands in New Zealand peaked at 24% in August 2026 and was lowest at 16.3% in February 2026.
- Across the 11 months ending August 2026, BabyBjörn’s estimated Share of Search among baby carrier brands in New Zealand peaked at 19.5% in October 2025 and was lowest at 15.2% in November 2025.
- Across the 11 months ending August 2026, Artipoppe’s estimated Share of Search among baby carrier brands in New Zealand peaked at 8.3% in October 2025 and was lowest at 5.1% in February 2026.
- Across the 11 months ending August 2026, Boba rose from 3rd to 2nd among baby carrier brands in New Zealand.
- Across the 11 months ending August 2026, BabyBjörn fell from 2nd to 3rd among baby carrier brands in New Zealand.
How did search popularity change for New Zealand baby carrier brands in August 2026?
4 changes
In August 2026, Ergobaby gained estimated Share of Search among baby carrier brands in New Zealand, from 53.3% to 55.2%.
In August 2026, BabyBjörn lost estimated Share of Search among baby carrier brands in New Zealand, from 17.2% to 15.8%.
Boba’s estimated Share of Search among baby carrier brands in New Zealand has gained ground for 3 months in a row, from 20.8% to 24% in August 2026.
Artipoppe’s estimated Share of Search among baby carrier brands in New Zealand has lost ground for 3 months in a row, from 5.7% to 5.1% in August 2026.
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