Boba vs Ergobaby:Which is more popular by branded search in New Zealand?
In August 2026, Ergobaby had more branded searches than Boba among baby carrier brands in New Zealand. Ergobaby was estimated to have 4.8K branded searches compared to Boba’s 2.1K, and held a 55.2% Share of Search versus Boba’s 24%.
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Which is more popular in search, Boba or Ergobaby?
Compare the baby carrier and sling brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ergobaby, Boba. The figures are in the table below the chart.
View monthly share of search table
| Month | Ergobaby | Boba | BabyBjörn | Artipoppe |
|---|---|---|---|---|
| Oct 2025 | 54.3% | 18% | 19.5% | 8.3% |
| Nov 2025 | 60.6% | 17.4% | 15.2% | 6.8% |
| Dec 2025 | 56.8% | 19.3% | 18.5% | 5.4% |
| Jan 2026 | 57.1% | 18.2% | 18.7% | 6% |
| Feb 2026 | 59.5% | 16.3% | 19.2% | 5.1% |
| Mar 2026 | 58.7% | 17.8% | 18.1% | 5.4% |
| Apr 2026 | 58% | 18.5% | 16.3% | 7.2% |
| May 2026 | 55.3% | 20.8% | 18.2% | 5.7% |
| Jun 2026 | 53.5% | 21.7% | 19.1% | 5.7% |
| Jul 2026 | 53.3% | 23.9% | 17.2% | 5.5% |
| Aug 2026 | 55.2% | 24% | 15.8% | 5.1% |
| Sep 2026 | — | — | — | — |
How has the Boba and Ergobaby comparison changed over the last 12 months?
3 findings
- Ergobaby was ahead of Boba in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boba’s estimated Share of Search among baby carrier brands in New Zealand moved from 18% to 24%, and its estimated monthly branded searches moved from 1.4K to 2.1K.
- Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby carrier brands in New Zealand moved from 54.3% to 55.2%, and its estimated monthly branded searches moved from 4.2K to 4.8K.
How did search popularity change for New Zealand baby carrier brands in August 2026?
2 changes
In August 2026, Ergobaby gained estimated Share of Search among baby carrier brands in New Zealand, from 53.3% to 55.2%.
Boba’s estimated Share of Search among baby carrier brands in New Zealand has gained ground for 3 months in a row, from 20.8% to 24% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Boba’s and Ergobaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boba
7 branded search terms
- boba bliss carrier
- boba carrier
- boba infant carrier
- boba wrap
- boba wrap carrier
- boba wrap newborn
- boba x carrier
Ergobaby
17 branded search terms
- carrier ergobaby 360
- ergobaby
- ergobaby 360
- ergobaby carrier
- ergobaby carrier newborn
- ergobaby carrier original
- ergobaby com
- ergobaby infant insert
- ergobaby insert
- ergobaby near me
- ergobaby nursing pillow
- ergobaby nz
- ergobaby omni
- ergobaby omni 360
- ergobaby omni breeze
- ergobaby omni breeze carrier
- ergobaby online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.