Joie vs Maxi-Cosi:Which is more popular by branded search in New Zealand?
In August 2026, Maxi-Cosi had more branded searches than Joie among car seat brands in New Zealand. Maxi-Cosi was estimated to have 8.9K branded searches compared to Joie’s 270, and held a 56.8% Share of Search versus Joie’s 1.7%.
Follow Joie vs Maxi-Cosi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Joie or Maxi-Cosi?
Compare the child car seat brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maxi-Cosi, Joie. The figures are in the table below the chart.
View monthly share of search table
| Month | Maxi-Cosi | Britax | Infasecure | Nuna | Joie |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 30.8% | 11.2% | 2.8% | 2.6% |
| Nov 2025 | 52.6% | 33.3% | 8.9% | 3.3% | 1.9% |
| Dec 2025 | 54.4% | 29.9% | 10% | 3.8% | 1.8% |
| Jan 2026 | 51.1% | 32.4% | 10.2% | 3.9% | 2.3% |
| Feb 2026 | 53.1% | 29.9% | 11.6% | 3.3% | 2.2% |
| Mar 2026 | 57.2% | 26.5% | 10.6% | 3.8% | 1.9% |
| Apr 2026 | 52.7% | 31.7% | 10.1% | 3.5% | 2% |
| May 2026 | 57.3% | 28.2% | 9.5% | 3.2% | 1.8% |
| Jun 2026 | 59.2% | 27.3% | 8.8% | 3% | 1.7% |
| Jul 2026 | 52.5% | 31.8% | 9.7% | 3.9% | 2.2% |
| Aug 2026 | 56.8% | 27.5% | 9.5% | 4.5% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Joie and Maxi-Cosi comparison changed over the last 12 months?
3 findings
- Maxi-Cosi was ahead of Joie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Joie’s estimated Share of Search among car seat brands in New Zealand moved from 2.6% to 1.7%, and its estimated monthly branded searches moved from 340 to 270.
- Across the 11 months ending August 2026, Maxi-Cosi’s estimated Share of Search among car seat brands in New Zealand moved from 52.6% to 56.8%, and its estimated monthly branded searches moved from 6.9K to 8.9K.
How did search popularity change for New Zealand car seat brands in August 2026?
2 changes
In August 2026, Maxi-Cosi gained estimated Share of Search among car seat brands in New Zealand, from 52.5% to 56.8%.
Estimated monthly branded searches for Joie in New Zealand fell 20.6% over 11 measured months, from 340 to 270 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Joie’s and Maxi-Cosi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joie
3 branded search terms
- joie capsule
- joie capsule base
- joie i gemm capsule
Maxi-Cosi
23 branded search terms
- maxi cosi
- maxi cosi 360
- maxi cosi capsule
- maxi cosi capsule base
- maxi cosi car chair
- maxi cosi cassia swing
- maxi cosi com
- maxi cosi emme
- maxi cosi emme 360
- maxi cosi near me
- maxi cosi nz
- maxi cosi online
- maxi cosi pearl
- maxi cosi pebble
- maxi cosi prams
- maxi cosi pria
- maxi cosi swing
- maxi cosi zelia
- maxi cosi zelia 2
- maxicosi
- maxicosi capsule
- maxicosi nz
- maxicosi pebble 360
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.