How popular isJoie in search?
In August 2026, there were an estimated 270 branded searches for Joie in New Zealand which is down 20.6% over the last 11 months. Joie holds 1.7% estimated Share of Search among New Zealand car seat brands and is ranked 5th of 5 competitors for search popularity.
Maxi-Cosi56.8%
Britax27.5%
Infasecure9.5%
Nuna4.5%
Joie1.7%
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Which car seat brands compete with Joie?
Share of Search by month for Maxi-Cosi, Britax, Infasecure, Nuna, Joie. The figures are in the table below the chart.
View monthly share of search table
| Month | Maxi-Cosi | Britax | Infasecure | Nuna | Joie |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 30.8% | 11.2% | 2.8% | 2.6% |
| Nov 2025 | 52.6% | 33.3% | 8.9% | 3.3% | 1.9% |
| Dec 2025 | 54.4% | 29.9% | 10% | 3.8% | 1.8% |
| Jan 2026 | 51.1% | 32.4% | 10.2% | 3.9% | 2.3% |
| Feb 2026 | 53.1% | 29.9% | 11.6% | 3.3% | 2.2% |
| Mar 2026 | 57.2% | 26.5% | 10.6% | 3.8% | 1.9% |
| Apr 2026 | 52.7% | 31.7% | 10.1% | 3.5% | 2% |
| May 2026 | 57.3% | 28.2% | 9.5% | 3.2% | 1.8% |
| Jun 2026 | 59.2% | 27.3% | 8.8% | 3% | 1.7% |
| Jul 2026 | 52.5% | 31.8% | 9.7% | 3.9% | 2.2% |
| Aug 2026 | 56.8% | 27.5% | 9.5% | 4.5% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.8% | 8.9K | +10.5% | +4.3 points | |
| 2, held 2nd | 27.5% | 4.3K | -11.7% | -4.3 points | |
| 3, held 3rd | 9.5% | 1.5K | 0% | -0.2 points | |
| 4, held 4th | 4.5% | 700 | +18.6% | +0.6 points | |
| 5, held 5th | 1.7% | 270 | -18.2% | -0.4 points |
56.8%
held 1st · 8.9K estimated branded searches · +10.5% vs prior month · +4.3 points
2.
Britax27.5%
held 2nd · 4.3K estimated branded searches · -11.7% vs prior month · -4.3 points
9.5%
held 3rd · 1.5K estimated branded searches · 0% vs prior month · -0.2 points
4.
Nuna4.5%
held 4th · 700 estimated branded searches · +18.6% vs prior month · +0.6 points
5.
Joie1.7%
held 5th · 270 estimated branded searches · -18.2% vs prior month · -0.4 points
Compare search popularity between Joie and its closest rivals
How has branded search demand for Joie changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Joie in New Zealand fell from 340 to 270.
- Across the 11 months ending August 2026, Joie’s estimated Share of Search among car seat brands in New Zealand decreased from 2.6% to 1.7%.
How did search popularity change for New Zealand car seat brands in August 2026?
4 changes
In August 2026, Maxi-Cosi gained estimated Share of Search among car seat brands in New Zealand, from 52.5% to 56.8%.
In August 2026, Nuna gained estimated Share of Search among car seat brands in New Zealand, from 3.9% to 4.5%.
In August 2026, Britax lost estimated Share of Search among car seat brands in New Zealand, from 31.8% to 27.5%.
Estimated monthly branded searches for Joie in New Zealand fell 20.6% over 11 measured months, from 340 to 270 in August 2026.
How is Joie measured?
Brandwave collects information about searches that people make online using Joie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- joie capsule
- joie capsule base
- joie i gemm capsule
Do you work for Joie? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Joie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.