Brandwave

How popular isBritax in search?

In August 2026, there were an estimated 4.3K branded searches for Britax in New Zealand which is up 6.7% over the last 11 months. Britax holds 27.5% estimated Share of Search among New Zealand car seat brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Maxi-Cosi56.8%
  2. Britax27.5%
  3. Infasecure9.5%
  4. Nuna4.5%
  5. Joie1.7%
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Which car seat brands compete with Britax?

Britax against car seat brands in New Zealand, by month

Share of Search by month for Maxi-Cosi, Britax, Infasecure, Nuna. The figures are in the table below the chart.

View monthly share of search table
MonthMaxi-CosiBritaxInfasecureNunaJoie
Oct 202552.6%30.8%11.2%2.8%2.6%
Nov 202552.6%33.3%8.9%3.3%1.9%
Dec 202554.4%29.9%10%3.8%1.8%
Jan 202651.1%32.4%10.2%3.9%2.3%
Feb 202653.1%29.9%11.6%3.3%2.2%
Mar 202657.2%26.5%10.6%3.8%1.9%
Apr 202652.7%31.7%10.1%3.5%2%
May 202657.3%28.2%9.5%3.2%1.8%
Jun 202659.2%27.3%8.8%3%1.7%
Jul 202652.5%31.8%9.7%3.9%2.2%
Aug 202656.8%27.5%9.5%4.5%1.7%
Sep 2026—————

  1. 1.Maxi-Cosi

    56.8%

    held 1st · 8.9K estimated branded searches · +10.5% vs prior month · +4.3 points

  2. 2.Britax

    27.5%

    held 2nd · 4.3K estimated branded searches · -11.7% vs prior month · -4.3 points

  3. 3.Infasecure

    9.5%

    held 3rd · 1.5K estimated branded searches · 0% vs prior month · -0.2 points

  4. 4.Nuna

    4.5%

    held 4th · 700 estimated branded searches · +18.6% vs prior month · +0.6 points

  5. 5.Joie

    1.7%

    held 5th · 270 estimated branded searches · -18.2% vs prior month · -0.4 points

Compare search popularity between Britax and its closest rivals

How has branded search demand for Britax changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Britax in New Zealand rose from 4K to 4.3K.
  • Across the 11 months ending August 2026, Britax’s estimated Share of Search among car seat brands in New Zealand decreased from 30.8% to 27.5%.
  • Across the 11 months ending August 2026, Britax’s estimated Share of Search among car seat brands in New Zealand peaked at 33.3% in November 2025 and was lowest at 26.5% in March 2026.

How did search popularity change for New Zealand car seat brands in August 2026?

  1. In August 2026, Maxi-Cosi gained estimated Share of Search among car seat brands in New Zealand, from 52.5% to 56.8%.

  2. In August 2026, Nuna gained estimated Share of Search among car seat brands in New Zealand, from 3.9% to 4.5%.

  3. In August 2026, Britax lost estimated Share of Search among car seat brands in New Zealand, from 31.8% to 27.5%.

  4. Estimated monthly branded searches for Joie in New Zealand fell 20.6% over 11 measured months, from 340 to 270 in August 2026.

How is Britax measured?

Brandwave collects information about searches that people make online using Britax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • britax
  • britax boulevard ct
  • britax capsule
  • britax clicktight
  • britax com au
  • britax grow with you
  • britax grow with you clicktight
  • britax maxi guard
  • britax near me
  • britax nz
  • britax one for life
  • britax one4life
  • britax romer
  • britax safe n sound

Do you work for Britax? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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