Britax vs Infasecure:Which is more popular by branded search in New Zealand?
In August 2026, Britax had more branded searches than Infasecure among car seat brands in New Zealand. Britax was estimated to have 4.3K branded searches compared to Infasecure’s 1.5K, and held a 27.5% Share of Search versus Infasecure’s 9.5%.
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Which is more popular in search, Britax or Infasecure?
Compare the child car seat brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Britax, Infasecure. The figures are in the table below the chart.
View monthly share of search table
| Month | Maxi-Cosi | Britax | Infasecure | Nuna | Joie |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 30.8% | 11.2% | 2.8% | 2.6% |
| Nov 2025 | 52.6% | 33.3% | 8.9% | 3.3% | 1.9% |
| Dec 2025 | 54.4% | 29.9% | 10% | 3.8% | 1.8% |
| Jan 2026 | 51.1% | 32.4% | 10.2% | 3.9% | 2.3% |
| Feb 2026 | 53.1% | 29.9% | 11.6% | 3.3% | 2.2% |
| Mar 2026 | 57.2% | 26.5% | 10.6% | 3.8% | 1.9% |
| Apr 2026 | 52.7% | 31.7% | 10.1% | 3.5% | 2% |
| May 2026 | 57.3% | 28.2% | 9.5% | 3.2% | 1.8% |
| Jun 2026 | 59.2% | 27.3% | 8.8% | 3% | 1.7% |
| Jul 2026 | 52.5% | 31.8% | 9.7% | 3.9% | 2.2% |
| Aug 2026 | 56.8% | 27.5% | 9.5% | 4.5% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Britax and Infasecure comparison changed over the last 12 months?
3 findings
- Britax was ahead of Infasecure in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Britax’s estimated Share of Search among car seat brands in New Zealand moved from 30.8% to 27.5%, and its estimated monthly branded searches moved from 4K to 4.3K.
- Across the 11 months ending August 2026, Infasecure’s estimated Share of Search among car seat brands in New Zealand moved from 11.2% to 9.5%, and its estimated monthly branded searches held steady at 1.5K.
How did search popularity change for New Zealand car seat brands in August 2026?
1 change
In August 2026, Britax lost estimated Share of Search among car seat brands in New Zealand, from 31.8% to 27.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Britax’s and Infasecure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Britax
14 branded search terms
- britax
- britax boulevard ct
- britax capsule
- britax clicktight
- britax com au
- britax grow with you
- britax grow with you clicktight
- britax maxi guard
- britax near me
- britax nz
- britax one for life
- britax one4life
- britax romer
- britax safe n sound
Infasecure
12 branded search terms
- grandeur infasecure
- infasecure
- infasecure accomplish
- infasecure achieve
- infasecure attain
- infasecure capsule
- infasecure carseats
- infasecure emperor
- infasecure kmart
- infasecure luxi ii
- infasecure nz
- infasecure quattro
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.