Car seat brands in New Zealand:Which brands are most popular in search?
In August 2026, Maxi-Cosi was the most searched among car seat brands in New Zealand, with an estimated 8.9K branded searches and 56.8% estimated Share of Search within this set.
Maxi-Cosi56.8%
Britax27.5%
Infasecure9.5%
Nuna4.5%
Joie1.7%
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Share of SearchLeaderboard
Compare the child car seat brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maxi-Cosi, Britax, Infasecure, Nuna. The figures are in the table below the chart.
View monthly share of search table
| Month | Maxi-Cosi | Britax | Infasecure | Nuna | Joie |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 30.8% | 11.2% | 2.8% | 2.6% |
| Nov 2025 | 52.6% | 33.3% | 8.9% | 3.3% | 1.9% |
| Dec 2025 | 54.4% | 29.9% | 10% | 3.8% | 1.8% |
| Jan 2026 | 51.1% | 32.4% | 10.2% | 3.9% | 2.3% |
| Feb 2026 | 53.1% | 29.9% | 11.6% | 3.3% | 2.2% |
| Mar 2026 | 57.2% | 26.5% | 10.6% | 3.8% | 1.9% |
| Apr 2026 | 52.7% | 31.7% | 10.1% | 3.5% | 2% |
| May 2026 | 57.3% | 28.2% | 9.5% | 3.2% | 1.8% |
| Jun 2026 | 59.2% | 27.3% | 8.8% | 3% | 1.7% |
| Jul 2026 | 52.5% | 31.8% | 9.7% | 3.9% | 2.2% |
| Aug 2026 | 56.8% | 27.5% | 9.5% | 4.5% | 1.7% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.8% | 8.9K | +10.5% | +4.3 points | |
| 2, held 2nd | 27.5% | 4.3K | -11.7% | -4.3 points | |
| 3, held 3rd | 9.5% | 1.5K | 0% | -0.2 points | |
| 4, held 4th | 4.5% | 700 | +18.6% | +0.6 points | |
| 5, held 5th | 1.7% | 270 | -18.2% | -0.4 points |
56.8%
held 1st · 8.9K estimated branded searches · +10.5% vs prior month · +4.3 points
2.
Britax27.5%
held 2nd · 4.3K estimated branded searches · -11.7% vs prior month · -4.3 points
9.5%
held 3rd · 1.5K estimated branded searches · 0% vs prior month · -0.2 points
4.
Nuna4.5%
held 4th · 700 estimated branded searches · +18.6% vs prior month · +0.6 points
5.
Joie1.7%
held 5th · 270 estimated branded searches · -18.2% vs prior month · -0.4 points
Compare search popularity between leading brands
- Maxi-Cosi vs Britax: compare search popularity
- Maxi-Cosi vs Infasecure: compare search popularity
- Maxi-Cosi vs Nuna: compare search popularity
- Britax vs Infasecure: compare search popularity
- Britax vs Nuna: compare search popularity
- Infasecure vs Nuna: compare search popularity
- Compare any of these brands
Which brand is most popular in search among car seat brands in New Zealand?
5 brands
In August 2026, Maxi-Cosi was the most searched among car seat brands in New Zealand, with an estimated 8.9K branded searches and 56.8% estimated Share of Search within this set. Britax is in 2nd place, 29.3 percentage points behind at 27.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Maxi-Cosi | 52.6% → 56.8% | 59.2%Jun 2026 | 51.1%Jan 2026 | 1st |
| Britax | 30.8% → 27.5% | 33.3%Nov 2025 | 26.5%Mar 2026 | 2nd |
| Infasecure | 11.2% → 9.5% | 11.6%Feb 2026 | 8.8%Jun 2026 | 3rd |
| Nuna | 2.8% → 4.5% | 4.5%Aug 2026 | 2.8%Oct 2025 | 4th |
| Joie | 2.6% → 1.7% | 2.6%Oct 2025 | 1.7%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Maxi-Cosi’s estimated Share of Search among car seat brands in New Zealand increased from 52.6% to 56.8%.
- Across the 11 months ending August 2026, Britax’s estimated Share of Search among car seat brands in New Zealand decreased from 30.8% to 27.5%.
- Across the 11 months ending August 2026, Infasecure’s estimated Share of Search among car seat brands in New Zealand decreased from 11.2% to 9.5%.
- Across the 11 months ending August 2026, Nuna’s estimated Share of Search among car seat brands in New Zealand increased from 2.8% to 4.5%.
- Across the 11 months ending August 2026, Joie’s estimated Share of Search among car seat brands in New Zealand decreased from 2.6% to 1.7%.
- Across the 11 months ending August 2026, Maxi-Cosi’s estimated Share of Search among car seat brands in New Zealand peaked at 59.2% in June 2026 and was lowest at 51.1% in January 2026.
- Across the 11 months ending August 2026, Britax’s estimated Share of Search among car seat brands in New Zealand peaked at 33.3% in November 2025 and was lowest at 26.5% in March 2026.
- Across the 11 months ending August 2026, Infasecure’s estimated Share of Search among car seat brands in New Zealand peaked at 11.6% in February 2026 and was lowest at 8.8% in June 2026.
How did search popularity change for New Zealand car seat brands in August 2026?
4 changes
In August 2026, Maxi-Cosi gained estimated Share of Search among car seat brands in New Zealand, from 52.5% to 56.8%.
In August 2026, Nuna gained estimated Share of Search among car seat brands in New Zealand, from 3.9% to 4.5%.
In August 2026, Britax lost estimated Share of Search among car seat brands in New Zealand, from 31.8% to 27.5%.
Estimated monthly branded searches for Joie in New Zealand fell 20.6% over 11 measured months, from 340 to 270 in August 2026.
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