Maxi-Cosi vs Nuna:Which is more popular by branded search in New Zealand?
In August 2026, Maxi-Cosi had more branded searches than Nuna among car seat brands in New Zealand. Maxi-Cosi was estimated to have 8.9K branded searches compared to Nuna’s 700, and held a 56.8% Share of Search versus Nuna’s 4.5%.
Follow Maxi-Cosi vs Nuna and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Maxi-Cosi or Nuna?
Compare the child car seat brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maxi-Cosi, Nuna. The figures are in the table below the chart.
View monthly share of search table
| Month | Maxi-Cosi | Britax | Infasecure | Nuna | Joie |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 30.8% | 11.2% | 2.8% | 2.6% |
| Nov 2025 | 52.6% | 33.3% | 8.9% | 3.3% | 1.9% |
| Dec 2025 | 54.4% | 29.9% | 10% | 3.8% | 1.8% |
| Jan 2026 | 51.1% | 32.4% | 10.2% | 3.9% | 2.3% |
| Feb 2026 | 53.1% | 29.9% | 11.6% | 3.3% | 2.2% |
| Mar 2026 | 57.2% | 26.5% | 10.6% | 3.8% | 1.9% |
| Apr 2026 | 52.7% | 31.7% | 10.1% | 3.5% | 2% |
| May 2026 | 57.3% | 28.2% | 9.5% | 3.2% | 1.8% |
| Jun 2026 | 59.2% | 27.3% | 8.8% | 3% | 1.7% |
| Jul 2026 | 52.5% | 31.8% | 9.7% | 3.9% | 2.2% |
| Aug 2026 | 56.8% | 27.5% | 9.5% | 4.5% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Maxi-Cosi and Nuna comparison changed over the last 12 months?
3 findings
- Maxi-Cosi was ahead of Nuna in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maxi-Cosi’s estimated Share of Search among car seat brands in New Zealand moved from 52.6% to 56.8%, and its estimated monthly branded searches moved from 6.9K to 8.9K.
- Across the 11 months ending August 2026, Nuna’s estimated Share of Search among car seat brands in New Zealand moved from 2.8% to 4.5%, and its estimated monthly branded searches moved from 370 to 700.
How did search popularity change for New Zealand car seat brands in August 2026?
2 changes
In August 2026, Maxi-Cosi gained estimated Share of Search among car seat brands in New Zealand, from 52.5% to 56.8%.
In August 2026, Nuna gained estimated Share of Search among car seat brands in New Zealand, from 3.9% to 4.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Maxi-Cosi’s and Nuna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maxi-Cosi
23 branded search terms
- maxi cosi
- maxi cosi 360
- maxi cosi capsule
- maxi cosi capsule base
- maxi cosi car chair
- maxi cosi cassia swing
- maxi cosi com
- maxi cosi emme
- maxi cosi emme 360
- maxi cosi near me
- maxi cosi nz
- maxi cosi online
- maxi cosi pearl
- maxi cosi pebble
- maxi cosi prams
- maxi cosi pria
- maxi cosi swing
- maxi cosi zelia
- maxi cosi zelia 2
- maxicosi
- maxicosi capsule
- maxicosi nz
- maxicosi pebble 360
Nuna
2 branded search terms
- nuna arra capsule
- nuna capsule
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.