Britax vs Maxi-Cosi:Which is more popular by branded search in New Zealand?
In August 2026, Maxi-Cosi had more branded searches than Britax among car seat brands in New Zealand. Maxi-Cosi was estimated to have 8.9K branded searches compared to Britax’s 4.3K, and held a 56.8% Share of Search versus Britax’s 27.5%.
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Which is more popular in search, Britax or Maxi-Cosi?
Compare the child car seat brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maxi-Cosi, Britax. The figures are in the table below the chart.
View monthly share of search table
| Month | Maxi-Cosi | Britax | Infasecure | Nuna | Joie |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 30.8% | 11.2% | 2.8% | 2.6% |
| Nov 2025 | 52.6% | 33.3% | 8.9% | 3.3% | 1.9% |
| Dec 2025 | 54.4% | 29.9% | 10% | 3.8% | 1.8% |
| Jan 2026 | 51.1% | 32.4% | 10.2% | 3.9% | 2.3% |
| Feb 2026 | 53.1% | 29.9% | 11.6% | 3.3% | 2.2% |
| Mar 2026 | 57.2% | 26.5% | 10.6% | 3.8% | 1.9% |
| Apr 2026 | 52.7% | 31.7% | 10.1% | 3.5% | 2% |
| May 2026 | 57.3% | 28.2% | 9.5% | 3.2% | 1.8% |
| Jun 2026 | 59.2% | 27.3% | 8.8% | 3% | 1.7% |
| Jul 2026 | 52.5% | 31.8% | 9.7% | 3.9% | 2.2% |
| Aug 2026 | 56.8% | 27.5% | 9.5% | 4.5% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Britax and Maxi-Cosi comparison changed over the last 12 months?
3 findings
- Maxi-Cosi was ahead of Britax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Britax’s estimated Share of Search among car seat brands in New Zealand moved from 30.8% to 27.5%, and its estimated monthly branded searches moved from 4K to 4.3K.
- Across the 11 months ending August 2026, Maxi-Cosi’s estimated Share of Search among car seat brands in New Zealand moved from 52.6% to 56.8%, and its estimated monthly branded searches moved from 6.9K to 8.9K.
How did search popularity change for New Zealand car seat brands in August 2026?
2 changes
In August 2026, Maxi-Cosi gained estimated Share of Search among car seat brands in New Zealand, from 52.5% to 56.8%.
In August 2026, Britax lost estimated Share of Search among car seat brands in New Zealand, from 31.8% to 27.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Britax’s and Maxi-Cosi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Britax
14 branded search terms
- britax
- britax boulevard ct
- britax capsule
- britax clicktight
- britax com au
- britax grow with you
- britax grow with you clicktight
- britax maxi guard
- britax near me
- britax nz
- britax one for life
- britax one4life
- britax romer
- britax safe n sound
Maxi-Cosi
23 branded search terms
- maxi cosi
- maxi cosi 360
- maxi cosi capsule
- maxi cosi capsule base
- maxi cosi car chair
- maxi cosi cassia swing
- maxi cosi com
- maxi cosi emme
- maxi cosi emme 360
- maxi cosi near me
- maxi cosi nz
- maxi cosi online
- maxi cosi pearl
- maxi cosi pebble
- maxi cosi prams
- maxi cosi pria
- maxi cosi swing
- maxi cosi zelia
- maxi cosi zelia 2
- maxicosi
- maxicosi capsule
- maxicosi nz
- maxicosi pebble 360
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.