Britax vs Joie:Which is more popular by branded search in New Zealand?
In August 2026, Britax had more branded searches than Joie among car seat brands in New Zealand. Britax was estimated to have 4.3K branded searches compared to Joie’s 270, and held a 27.5% Share of Search versus Joie’s 1.7%.
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Which is more popular in search, Britax or Joie?
Compare the child car seat brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Britax, Joie. The figures are in the table below the chart.
View monthly share of search table
| Month | Maxi-Cosi | Britax | Infasecure | Nuna | Joie |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 30.8% | 11.2% | 2.8% | 2.6% |
| Nov 2025 | 52.6% | 33.3% | 8.9% | 3.3% | 1.9% |
| Dec 2025 | 54.4% | 29.9% | 10% | 3.8% | 1.8% |
| Jan 2026 | 51.1% | 32.4% | 10.2% | 3.9% | 2.3% |
| Feb 2026 | 53.1% | 29.9% | 11.6% | 3.3% | 2.2% |
| Mar 2026 | 57.2% | 26.5% | 10.6% | 3.8% | 1.9% |
| Apr 2026 | 52.7% | 31.7% | 10.1% | 3.5% | 2% |
| May 2026 | 57.3% | 28.2% | 9.5% | 3.2% | 1.8% |
| Jun 2026 | 59.2% | 27.3% | 8.8% | 3% | 1.7% |
| Jul 2026 | 52.5% | 31.8% | 9.7% | 3.9% | 2.2% |
| Aug 2026 | 56.8% | 27.5% | 9.5% | 4.5% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Britax and Joie comparison changed over the last 12 months?
3 findings
- Britax was ahead of Joie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Britax’s estimated Share of Search among car seat brands in New Zealand moved from 30.8% to 27.5%, and its estimated monthly branded searches moved from 4K to 4.3K.
- Across the 11 months ending August 2026, Joie’s estimated Share of Search among car seat brands in New Zealand moved from 2.6% to 1.7%, and its estimated monthly branded searches moved from 340 to 270.
How did search popularity change for New Zealand car seat brands in August 2026?
2 changes
In August 2026, Britax lost estimated Share of Search among car seat brands in New Zealand, from 31.8% to 27.5%.
Estimated monthly branded searches for Joie in New Zealand fell 20.6% over 11 measured months, from 340 to 270 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Britax’s and Joie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Britax
14 branded search terms
- britax
- britax boulevard ct
- britax capsule
- britax clicktight
- britax com au
- britax grow with you
- britax grow with you clicktight
- britax maxi guard
- britax near me
- britax nz
- britax one for life
- britax one4life
- britax romer
- britax safe n sound
Joie
3 branded search terms
- joie capsule
- joie capsule base
- joie i gemm capsule
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.