Brandwave

Edwards & Co vs Nuna:Which is more popular?

In September 2026, Edwards & Co had more branded searches than Nuna among baby bassinet brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Nuna had 1,900. Edwards & Co made up 35.2% of all baby bassinet brand searches we track, and Nuna accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about baby bassinet brands, neither Edwards & Co nor Nuna appeared in any of the five answers.

Among baby bassinet brands in New Zealand in September 2026

Who do people search for more?

Edwards & Co, about 2 searches for every 1 for Nuna

Edwards & Co 3.9K searchesNuna 1.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Edwards & Co in 0 of 5Nuna in 0 of 5

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Top baby bassinet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Edwards & Co nor Nuna showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maxi-Cosi1st
  2. BabyRest1st
  3. Jengo3rd
  4. Edwards & Co–
  5. Nuna–
  6. BabyBjörn–
  7. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxi-Cosi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jengo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BabyRest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BabyBjörn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby bassinet brands

5 answers

  • Asked ChatGPT

    “Which baby bassinet brand should I buy in New Zealand?”

    1. 1BabyRest
    2. 2Maxi-Cosi
    3. 3Jengo

  • Asked ChatGPT

    “What are the best baby bassinet brands in New Zealand?”

    1. 1Maxi-Cosi
    2. 2BabyRest
    3. 3Jengo

  • Asked ChatGPT

    “What's the best baby bassinet brand in New Zealand for newborn sleep?”

    1. 1Jengo

  • Searched Google, AI Overview

    “portable bassinet nz”

    1. 1Maxi-Cosi

  • Searched Google, AI Overview

    “baby bassinet brands nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Edwards & Co or Nuna more popular in search?

    This chart shows how often people search Google for Edwards & Co and Nuna by name. Each line represents a brand's share of searches for all seven baby bassinet brands we track, month by month, from searches in New Zealand.

    Edwards & Co and Nuna among baby bassinet brands in New Zealand, by month

    Share of searches by month for Edwards & Co, Nuna. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEdwards & CoMaxi-CosiNunaBabyBjörnPhil & TedsBabyRestJengo
    Oct 202549.9%26.5%11.3%5.1%6.3%0.61%0.26%
    Nov 202549.2%28.5%10.9%4.4%6%0.75%0.25%
    Dec 202548.5%30.8%9%4.4%6.1%0.72%0.41%
    Jan 202649.8%27.8%11%4.6%6.1%0.59%0.17%
    Feb 202646.1%31.3%12.5%3.5%5.7%0.87%0.19%
    Mar 202647%29.2%13%3.9%5.8%0.73%0.32%
    Apr 202645.3%31.6%12.5%5%4.6%0.67%0.38%
    May 202644.2%32.5%12%4.7%5.4%0.83%0.37%
    Jun 202648.5%26.9%13.4%4.8%4.9%1.2%0.34%
    Jul 202642.7%29.8%14.3%4.9%6.4%1.5%0.36%
    Aug 202645.6%30.6%12.6%4.6%4.6%1.7%0.39%
    Sep 202635.2%35.2%17.1%5.7%5.3%1.3%0.27%

    How has the Edwards & Co and Nuna comparison changed over the last 12 months?

    3 findings
    • Edwards & Co was ahead of Nuna in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby bassinet brands in New Zealand moved from 49.9% to 35.2%, and its estimated monthly branded searches moved from 5.7K to 3.9K.
    • Across the 12 months ending September 2026, Nuna’s share of searches among baby bassinet brands in New Zealand moved from 11.3% to 17.1%, and its estimated monthly branded searches moved from 1.3K to 1.9K.

    How did search popularity change for New Zealand baby bassinet brands in September 2026?

    2 changes

    1. In September 2026, Nuna gained share of searches among baby bassinet brands in New Zealand, from 12.6% to 17.1%.

    2. In September 2026, Edwards & Co lost share of searches among baby bassinet brands in New Zealand, from 45.6% to 35.2%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Edwards & Co’s and Nuna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Edwards & Co

    2 branded search terms

    • edwards and co
    • edwards co

    Nuna

    1 branded search term

    • nuna

    How the Brand Demand Index is measured

    Other head-to-heads among baby bassinet brands

    Creator with pink hair and a pink jacket

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