Joolz vs Mountain Buggy:Which is more popular by branded search in New Zealand?
In August 2026, Mountain Buggy had more branded searches than Joolz among pram and stroller brands in New Zealand. Mountain Buggy was estimated to have 8.5K branded searches compared to Joolz’s 680, and held a 43.4% Share of Search versus Joolz’s 3.5%.
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Which is more popular in search, Joolz or Mountain Buggy?
Compare the pram and stroller brands New Zealand parents choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mountain Buggy, Joolz. The figures are in the table below the chart.
View monthly share of search table
| Month | Mountain Buggy | Bugaboo | UPPAbaby | phil&teds | Cybex | Joolz | Babyzen |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 17.3% | 13.1% | 12.2% | 4.9% | 2.2% | 3.1% |
| Nov 2025 | 49.1% | 17.1% | 13.9% | 10.6% | 4.1% | 2.2% | 2.9% |
| Dec 2025 | 48% | 16.9% | 12.9% | 12.4% | 4.4% | 2.1% | 3.3% |
| Jan 2026 | 51.2% | 16.8% | 10.9% | 11.5% | 4.1% | 3% | 2.6% |
| Feb 2026 | 49.2% | 17.4% | 12% | 11.2% | 4.7% | 2.7% | 2.9% |
| Mar 2026 | 46.4% | 18.2% | 12.9% | 11.7% | 5.2% | 2.7% | 2.8% |
| Apr 2026 | 46.1% | 19.3% | 13.7% | 10% | 5.4% | 3% | 2.5% |
| May 2026 | 46.3% | 18.5% | 14.4% | 10.8% | 4.7% | 2.6% | 2.7% |
| Jun 2026 | 46.1% | 19.1% | 13.4% | 10.6% | 4.8% | 3.2% | 2.8% |
| Jul 2026 | 45.1% | 19.8% | 12.8% | 11.9% | 4.6% | 3.3% | 2.5% |
| Aug 2026 | 43.4% | 20.3% | 13.8% | 10.9% | 5.4% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Joolz and Mountain Buggy comparison changed over the last 12 months?
3 findings
- Mountain Buggy was ahead of Joolz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Joolz’s estimated Share of Search among pram and stroller brands in New Zealand moved from 2.2% to 3.5%, and its estimated monthly branded searches moved from 440 to 680.
- Across the 11 months ending August 2026, Mountain Buggy’s estimated Share of Search among pram and stroller brands in New Zealand moved from 47.2% to 43.4%, and its estimated monthly branded searches moved from 9.3K to 8.5K.
How did search popularity change for New Zealand pram and stroller brands in August 2026?
2 changes
In August 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands in New Zealand, from 45.1% to 43.4%.
Joolz’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Joolz’s and Mountain Buggy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joolz
9 branded search terms
- joolz
- joolz aer
- joolz aer 2
- joolz buggy
- joolz com
- joolz near me
- joolz nz
- joolz pram
- joolz stroller
Mountain Buggy
17 branded search terms
- mountain buggy
- mountain buggy capsule
- mountain buggy duet
- mountain buggy jungle urban
- mountain buggy nano
- mountain buggy near me
- mountain buggy nz
- mountain buggy online
- mountain buggy pram
- mountain buggy stroller
- mountain buggy terrain
- mountainbuggy
- mountainbuggy com
- mountainbuggy nz
- mountainbuggy pram
- mountainbuggy stroller
- mountainbuggy swift
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