Edwards & Co vs Joolz:Which is more popular?
In September 2026, Edwards & Co had more branded searches than Joolz among pram and stroller brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Joolz had 290. Edwards & Co made up 21.4% of all pram and stroller brand searches we track, and Joolz accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about pram and stroller brands, Edwards & Co appeared in all four answers and Joolz in one. Edwards & Co was mentioned before Joolz in every answer.
Who do people search for more?
Edwards & Co, about 14 searches for every 1 for Joolz
Who does AI mention more?
Edwards & Co, mentioned in every answer we collected
Who does AI recommend more?
Edwards & Co, named ahead of Joolz in every answer
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Top pram and stroller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Edwards & Co appeared in all four answers. Joolz was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Edwards & Co was listed before Joolz in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Edwards & Co1st
Mountain Buggy2nd
Bugaboo3rd
UPPAbaby4th
Baby Jogger5th
Joolz6th
Cybex–
Phil & Teds–
Babyzen–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mountain Buggy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Edwards & Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bugaboo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- UPPAbaby3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Baby Jogger2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Joolz1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Babyzen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pram and stroller brands
4 answers
Asked ChatGPT
“Which pram or stroller brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pram and stroller brands in New Zealand?”
Asked ChatGPT
“What's the best pram or stroller brand in New Zealand for a newborn?”
Searched Google, AI Overview
“best stroller nz”
Searched Google, AI Overview
“pram for newborn”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Edwards & Co or Joolz more popular in search?
This chart shows how often people search Google for Edwards & Co and Joolz by name. Each line represents a brand's share of searches for all nine pram and stroller brands we track, month by month, from searches in New Zealand.
Share of searches by month for Edwards & Co, Joolz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mountain Buggy | Edwards & Co | Bugaboo | UPPAbaby | Baby Jogger | Cybex | Phil & Teds | Babyzen | Joolz |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 27.4% | 13% | 7.1% | 3.5% | 4.2% | 4.1% | 2.5% | 1.2% |
| Nov 2025 | 39% | 26.7% | 13.1% | 7.9% | 2.2% | 3.6% | 3.9% | 2.5% | 1.1% |
| Dec 2025 | 37.8% | 28.6% | 12.5% | 7% | 2.4% | 3.9% | 4.1% | 2.7% | 1.2% |
| Jan 2026 | 40.7% | 26.7% | 12.1% | 6.8% | 2.7% | 3.6% | 3.9% | 2% | 1.6% |
| Feb 2026 | 37.7% | 27.8% | 13% | 7% | 2.8% | 4% | 4% | 2.3% | 1.5% |
| Mar 2026 | 35.3% | 28.5% | 13.6% | 7.6% | 2.9% | 4.3% | 4.1% | 2.2% | 1.4% |
| Apr 2026 | 36.4% | 26.5% | 14.6% | 9% | 2.2% | 4.7% | 3.3% | 2% | 1.3% |
| May 2026 | 36.6% | 26.2% | 14.6% | 8.6% | 2.6% | 4.2% | 3.7% | 2.2% | 1.2% |
| Jun 2026 | 35.4% | 30% | 14.4% | 7% | 2% | 3.8% | 3.6% | 2.2% | 1.6% |
| Jul 2026 | 36.6% | 26% | 15.4% | 8% | 2.1% | 3.9% | 4.5% | 2.1% | 1.4% |
| Aug 2026 | 34.1% | 28.7% | 15.2% | 8.3% | 1.9% | 4.8% | 3.4% | 2.2% | 1.4% |
| Sep 2026 | 36.7% | 21.4% | 16.2% | 8.6% | 4.8% | 4.5% | 3.8% | 2.3% | 1.6% |
How has the Edwards & Co and Joolz comparison changed over the last 12 months?
3 findings
- Edwards & Co was ahead of Joolz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in New Zealand moved from 27.4% to 21.4%, and its estimated monthly branded searches moved from 5.7K to 3.9K.
- Across the 12 months ending September 2026, Joolz’s share of searches among pram and stroller brands in New Zealand moved from 1.2% to 1.6%, and its estimated monthly branded searches moved from 260 to 290.
How did search popularity change for New Zealand pram and stroller brands in September 2026?
2 changes
In September 2026, Edwards & Co lost share of searches among pram and stroller brands in New Zealand, from 28.7% to 21.4%.
Estimated monthly branded searches for Joolz in New Zealand rose 11.5% over 12 measured months, from 260 to 290 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Edwards & Co’s and Joolz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Edwards & Co
2 branded search terms
- edwards and co
- edwards co
Joolz
5 branded search terms
- joolz
- joolz aer
- joolz buggy
- joolz pram
- joolz stroller
Other head-to-heads among pram and stroller brands
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