Baby Jogger vs Joolz:Which is more popular?
In September 2026, Baby Jogger had more branded searches than Joolz among pram and stroller brands in New Zealand. Baby Jogger had about 880 branded searches, while Joolz had 290. Baby Jogger made up 4.8% of all pram and stroller brand searches we track, and Joolz accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about pram and stroller brands, Baby Jogger appeared in two of the four answers and Joolz in one. Baby Jogger was mentioned before Joolz in every answer that named either.
Who do people search for more?
Baby Jogger, about 3 searches for every 1 for Joolz
Who does AI mention more?
Baby Jogger, mentioned in 2 of 4 answers, Joolz in 1
Who does AI recommend more?
Baby Jogger, named ahead of Joolz in 2 of 2 answers
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Top pram and stroller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Baby Jogger was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Joolz was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Baby Jogger was listed before Joolz in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Edwards & Co1st
Mountain Buggy2nd
Bugaboo3rd
UPPAbaby4th- Baby Jogger5th
Joolz6th
Cybex–
Phil & Teds–
Babyzen–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mountain Buggy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Edwards & Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bugaboo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- UPPAbaby3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Baby Jogger2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Joolz1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Babyzen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pram and stroller brands
4 answers
Asked ChatGPT
“Which pram or stroller brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pram and stroller brands in New Zealand?”
Asked ChatGPT
“What's the best pram or stroller brand in New Zealand for a newborn?”
Searched Google, AI Overview
“best stroller nz”
Searched Google, AI Overview
“pram for newborn”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Baby Jogger or Joolz more popular in search?
This chart shows how often people search Google for Baby Jogger and Joolz by name. Each line represents a brand's share of searches for all nine pram and stroller brands we track, month by month, from searches in New Zealand.
Share of searches by month for Baby Jogger, Joolz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mountain Buggy | Edwards & Co | Bugaboo | UPPAbaby | Baby Jogger | Cybex | Phil & Teds | Babyzen | Joolz |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 27.4% | 13% | 7.1% | 3.5% | 4.2% | 4.1% | 2.5% | 1.2% |
| Nov 2025 | 39% | 26.7% | 13.1% | 7.9% | 2.2% | 3.6% | 3.9% | 2.5% | 1.1% |
| Dec 2025 | 37.8% | 28.6% | 12.5% | 7% | 2.4% | 3.9% | 4.1% | 2.7% | 1.2% |
| Jan 2026 | 40.7% | 26.7% | 12.1% | 6.8% | 2.7% | 3.6% | 3.9% | 2% | 1.6% |
| Feb 2026 | 37.7% | 27.8% | 13% | 7% | 2.8% | 4% | 4% | 2.3% | 1.5% |
| Mar 2026 | 35.3% | 28.5% | 13.6% | 7.6% | 2.9% | 4.3% | 4.1% | 2.2% | 1.4% |
| Apr 2026 | 36.4% | 26.5% | 14.6% | 9% | 2.2% | 4.7% | 3.3% | 2% | 1.3% |
| May 2026 | 36.6% | 26.2% | 14.6% | 8.6% | 2.6% | 4.2% | 3.7% | 2.2% | 1.2% |
| Jun 2026 | 35.4% | 30% | 14.4% | 7% | 2% | 3.8% | 3.6% | 2.2% | 1.6% |
| Jul 2026 | 36.6% | 26% | 15.4% | 8% | 2.1% | 3.9% | 4.5% | 2.1% | 1.4% |
| Aug 2026 | 34.1% | 28.7% | 15.2% | 8.3% | 1.9% | 4.8% | 3.4% | 2.2% | 1.4% |
| Sep 2026 | 36.7% | 21.4% | 16.2% | 8.6% | 4.8% | 4.5% | 3.8% | 2.3% | 1.6% |
How has the Baby Jogger and Joolz comparison changed over the last 12 months?
3 findings
- Baby Jogger was ahead of Joolz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baby Jogger’s share of searches among pram and stroller brands in New Zealand moved from 3.5% to 4.8%, and its estimated monthly branded searches moved from 720 to 880.
- Across the 12 months ending September 2026, Joolz’s share of searches among pram and stroller brands in New Zealand moved from 1.2% to 1.6%, and its estimated monthly branded searches moved from 260 to 290.
How did search popularity change for New Zealand pram and stroller brands in September 2026?
2 changes
In September 2026, Baby Jogger overtook Cybex and 2 others to rank 5th among pram and stroller brands in New Zealand, with 4.8% of the searches.
Estimated monthly branded searches for Joolz in New Zealand rose 11.5% over 12 measured months, from 260 to 290 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Baby Jogger’s and Joolz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baby Jogger
1 branded search term
- baby jogger
Joolz
5 branded search terms
- joolz
- joolz aer
- joolz buggy
- joolz pram
- joolz stroller
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