Brandwave

Edwards & Co vs UPPAbaby:Which is more popular?

In September 2026, Edwards & Co had more branded searches than UPPAbaby among pram and stroller brands in New Zealand. Edwards & Co had about 3,920 branded searches, while UPPAbaby had 1,570. Edwards & Co made up 21.4% of all pram and stroller brand searches we track, and UPPAbaby accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about pram and stroller brands, Edwards & Co appeared in all four answers and UPPAbaby in three. Edwards & Co was mentioned before UPPAbaby in three out of four answers.

Among pram and stroller brands in New Zealand in September 2026

Who do people search for more?

Edwards & Co, about 2 searches for every 1 for UPPAbaby

Edwards & Co 3.9K searchesUPPAbaby 1.6K searches

Who does AI mention more?

Edwards & Co, mentioned in every answer we collected

Edwards & Co in 4 of 4UPPAbaby in 3 of 4

Who does AI recommend more?

Edwards & Co, named ahead of UPPAbaby in 3 of 4 answers

Edwards & Co first in 3UPPAbaby first in 1

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Top pram and stroller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Edwards & Co appeared in all four answers. UPPAbaby was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Edwards & Co was listed before UPPAbaby in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Edwards & Co1st
  2. Mountain Buggy2nd
  3. Bugaboo3rd
  4. UPPAbaby4th
  5. Baby Jogger5th
  6. Joolz6th
  7. Cybex–
  8. Phil & Teds–
  9. Babyzen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mountain Buggy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Edwards & Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bugaboo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UPPAbaby3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Baby Jogger2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Joolz1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Babyzen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pram and stroller brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Edwards & Co or UPPAbaby more popular in search?

This chart shows how often people search Google for Edwards & Co and UPPAbaby by name. Each line represents a brand's share of searches for all nine pram and stroller brands we track, month by month, from searches in New Zealand.

Edwards & Co and UPPAbaby among pram and stroller brands in New Zealand, by month

Share of searches by month for Edwards & Co, UPPAbaby. The figures are in the table below the chart.

View monthly share of searches table
MonthMountain BuggyEdwards & CoBugabooUPPAbabyBaby JoggerCybexPhil & TedsBabyzenJoolz
Oct 202536.8%27.4%13%7.1%3.5%4.2%4.1%2.5%1.2%
Nov 202539%26.7%13.1%7.9%2.2%3.6%3.9%2.5%1.1%
Dec 202537.8%28.6%12.5%7%2.4%3.9%4.1%2.7%1.2%
Jan 202640.7%26.7%12.1%6.8%2.7%3.6%3.9%2%1.6%
Feb 202637.7%27.8%13%7%2.8%4%4%2.3%1.5%
Mar 202635.3%28.5%13.6%7.6%2.9%4.3%4.1%2.2%1.4%
Apr 202636.4%26.5%14.6%9%2.2%4.7%3.3%2%1.3%
May 202636.6%26.2%14.6%8.6%2.6%4.2%3.7%2.2%1.2%
Jun 202635.4%30%14.4%7%2%3.8%3.6%2.2%1.6%
Jul 202636.6%26%15.4%8%2.1%3.9%4.5%2.1%1.4%
Aug 202634.1%28.7%15.2%8.3%1.9%4.8%3.4%2.2%1.4%
Sep 202636.7%21.4%16.2%8.6%4.8%4.5%3.8%2.3%1.6%

How has the Edwards & Co and UPPAbaby comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pram and stroller brands in September 2026?

2 changes

  1. In September 2026, Edwards & Co lost share of searches among pram and stroller brands in New Zealand, from 28.7% to 21.4%.

  2. UPPAbaby’s share of searches among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 7% to 8.6% in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Edwards & Co’s and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Edwards & Co

2 branded search terms

  • edwards and co
  • edwards co

UPPAbaby

11 branded search terms

  • uppababy
  • uppababy bassinet
  • uppababy bassinet stand
  • uppababy buggy
  • uppababy carriage
  • uppababy cruz
  • uppababy minu
  • uppababy pram
  • uppababy ridge
  • uppababy vista
  • uppababy vista pushchair

How the Brand Demand Index is measured

Other head-to-heads among pram and stroller brands

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