Babyhood vs Stokke:Which is more popular?
In September 2026, Stokke had more branded searches than Babyhood among nursery furniture brands in New Zealand. Stokke had about 2,700 branded searches, while Babyhood had 170. Stokke made up 9.7% of all nursery furniture brand searches we track, and Babyhood accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about nursery furniture brands, Babyhood appeared in three of the five answers and Stokke in one. Babyhood was mentioned before Stokke in three out of four answers.
Who do people search for more?
Stokke, about 16 searches for every 1 for Babyhood
Who does AI mention more?
Babyhood, mentioned in 3 of 5 answers, Stokke in 1
Who does AI recommend more?
Babyhood, named ahead of Stokke in 3 of 4 answers
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Top nursery furniture brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Babyhood was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stokke was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Babyhood was listed before Stokke in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mocka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boori3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Babyhood3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stokke1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snuz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Touchwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nursery furniture brands
5 answers
Asked ChatGPT
“Which nursery furniture brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best nursery furniture brands in New Zealand?”
Asked ChatGPT
“What's the best nursery furniture brand in New Zealand for a baby room?”
Searched Google, AI Overview
“best nursery furniture”
Searched Google, AI Overview
“bassinet brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Babyhood or Stokke more popular in search?
This chart shows how often people search Google for Babyhood and Stokke by name. Each line represents a brand's share of searches for all seven nursery furniture brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stokke, Babyhood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mocka | Stokke | Snuz | Boori | Touchwood | Babyhood | Leander |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.6% | 9.6% | 4% | 1.4% | 1.6% | 0.64% | 0.18% |
| Nov 2025 | 82.1% | 10% | 4% | 1.3% | 1.6% | 0.79% | 0.25% |
| Dec 2025 | 82.4% | 9% | 3.8% | 1.4% | 2.4% | 0.78% | 0.15% |
| Jan 2026 | 81.8% | 8.6% | 4.9% | 1.4% | 2.4% | 0.78% | 0.18% |
| Feb 2026 | 78.8% | 10.3% | 5.8% | 1.7% | 2.3% | 0.91% | 0.26% |
| Mar 2026 | 81.1% | 9.7% | 4.8% | 1.5% | 2% | 0.77% | 0.22% |
| Apr 2026 | 80.8% | 9.7% | 4.8% | 1.6% | 1.9% | 0.94% | 0.22% |
| May 2026 | 83.1% | 8.4% | 4.1% | 1.5% | 2% | 0.8% | 0.15% |
| Jun 2026 | 82.7% | 8.5% | 4.9% | 1.5% | 1.6% | 0.64% | 0.15% |
| Jul 2026 | 77% | 12.5% | 5.6% | 1.8% | 2.2% | 0.73% | 0.21% |
| Aug 2026 | 78.1% | 11.6% | 5.7% | 1.8% | 1.9% | 0.74% | 0.21% |
| Sep 2026 | 80.3% | 9.7% | 5.8% | 1.7% | 1.6% | 0.61% | 0.18% |
How has the Babyhood and Stokke comparison changed over the last 12 months?
3 findings
- Stokke was ahead of Babyhood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Babyhood’s share of searches among nursery furniture brands in New Zealand moved from 0.64% to 0.61%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 12 months ending September 2026, Stokke’s share of searches among nursery furniture brands in New Zealand moved from 9.6% to 9.7%, and its estimated monthly branded searches moved from 3.2K to 2.7K.
How did search popularity change for New Zealand nursery furniture brands in September 2026?
2 changes
In September 2026, Stokke lost share of searches among nursery furniture brands in New Zealand, from 11.6% to 9.7%.
Estimated monthly branded searches for Babyhood in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Babyhood’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among nursery furniture brands
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