Brandwave

How popular isBabyhood?

In September 2026, people searched for Babyhood by name about 170 times in New Zealand, a 19% decrease from the previous year. These searches made up 0.61% of all New Zealand nursery furniture brand searches, placing Babyhood sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about nursery furniture brands, Babyhood appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Babyhood is the sixth most searched of 7 competitors and the second most recommended in AI answers.

  1. MockaShare of searches 80.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. StokkeShare of searches 9.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. SnuzShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. BooriShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. BabyhoodShare of searches 0.61%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top nursery furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Babyhood was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Babyhood is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mocka1st
  2. Babyhood2nd
  3. Boori3rd
  4. Snuz4th
  5. Stokke5th
  6. Touchwood–
  7. Leander–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mocka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boori3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babyhood3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stokke1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snuz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Touchwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nursery furniture brands

5 answers

  • Asked ChatGPT

    “Which nursery furniture brand should I buy in New Zealand?”

    1. 1Mocka
    2. 2Babyhood
    3. 3Boori

  • Asked ChatGPT

    “What are the best nursery furniture brands in New Zealand?”

    1. 1Babyhood
    2. 2Boori
    3. 3Mocka

  • Asked ChatGPT

    “What's the best nursery furniture brand in New Zealand for a baby room?”

    1. 1Mocka
    2. 2Babyhood
    3. 3Boori

  • Searched Google, AI Overview

    “best nursery furniture”

    1. 1Mocka

  • Searched Google, AI Overview

    “bassinet brand”

    1. 1Snuz
    2. 2Stokke
    3. 3Mocka

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which nursery furniture brands compete with Babyhood?

Babyhood against nursery furniture brands in New Zealand, by month

Share of searches by month for Mocka, Stokke, Snuz, Babyhood. The figures are in the table below the chart.

View monthly share of searches table
MonthMockaStokkeSnuzBooriTouchwoodBabyhoodLeander
Oct 202582.6%9.6%4%1.4%1.6%0.64%0.18%
Nov 202582.1%10%4%1.3%1.6%0.79%0.25%
Dec 202582.4%9%3.8%1.4%2.4%0.78%0.15%
Jan 202681.8%8.6%4.9%1.4%2.4%0.78%0.18%
Feb 202678.8%10.3%5.8%1.7%2.3%0.91%0.26%
Mar 202681.1%9.7%4.8%1.5%2%0.77%0.22%
Apr 202680.8%9.7%4.8%1.6%1.9%0.94%0.22%
May 202683.1%8.4%4.1%1.5%2%0.8%0.15%
Jun 202682.7%8.5%4.9%1.5%1.6%0.64%0.15%
Jul 202677%12.5%5.6%1.8%2.2%0.73%0.21%
Aug 202678.1%11.6%5.7%1.8%1.9%0.74%0.21%
Sep 202680.3%9.7%5.8%1.7%1.6%0.61%0.18%

  1. 1.Mocka

    80.3%

    Held 1st. 22.3K estimated branded searches, -0.18% vs prior month. Share +2.2 points.

  2. 2.Stokke

    9.7%

    Held 2nd. 2.7K estimated branded searches, -18.4% vs prior month. Share -1.9 points.

  3. 3.Snuz

    5.8%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Boori

    1.7%

    Moved from 5th to 4th. 480 estimated branded searches, -7.7% vs prior month. Share -0.1 points.

  5. 5.Touchwood

    1.6%

    Moved from 4th to 5th. 450 estimated branded searches, -15.1% vs prior month. Share -0.2 points.

  6. 6.Babyhood

    0.61%

    Held 6th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.

  7. 7.Leander

    0.18%

    Held 7th. 50 estimated branded searches, -16.7% vs prior month. Share 0 points.

Compare popularity between Babyhood and its closest rivals

Every comparison with Babyhood

6 comparisons

How has branded search demand for Babyhood changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Babyhood in New Zealand fell from 210 to 170.
  • Across the 12 months ending September 2026, Babyhood’s share of searches among nursery furniture brands in New Zealand held steady, from 0.64% to 0.61%.

How did search popularity change for New Zealand nursery furniture brands in September 2026?

6 changes

  1. In September 2026, Mocka gained share of searches among nursery furniture brands in New Zealand, from 78.1% to 80.3%.

  2. In September 2026, Stokke lost share of searches among nursery furniture brands in New Zealand, from 11.6% to 9.7%.

  3. Snuz’s share of searches among nursery furniture brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.8% in September 2026.

  4. In September 2026, Boori rose from 5th to 4th among nursery furniture brands in New Zealand.

  5. In September 2026, Touchwood fell from 4th to 5th among nursery furniture brands in New Zealand.

  6. Estimated monthly branded searches for Babyhood in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are Babyhood’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Babyhood’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • babyhood

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How the Brand Demand Index is measured

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