Stokke vs Touchwood:Which is more popular?

Name: Stokke vs Touchwood: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Stokke had more branded searches than Touchwood among nursery furniture brands in New Zealand. Stokke had about 2,700 branded searches, while Touchwood had 450. Stokke made up 9.7% of all nursery furniture brand searches we track, and Touchwood accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about nursery furniture brands, Stokke appeared in one of the five answers and Touchwood in none.

Among nursery furniture brands in New Zealand in September 2026

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Top nursery furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stokke was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Touchwood did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Mocka	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Boori	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Babyhood	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Stokke	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Snuz	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Touchwood	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Leander	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Mocka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boori3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Babyhood3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stokke1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snuz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Touchwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nursery furniture brands

5 answers

Asked ChatGPT
“Which nursery furniture brand should I buy in New Zealand?”
1. 1Mocka
2. 2Babyhood
3. 3Boori
Asked ChatGPT
“What are the best nursery furniture brands in New Zealand?”
1. 1Babyhood
2. 2Boori
3. 3Mocka
Asked ChatGPT
“What's the best nursery furniture brand in New Zealand for a baby room?”
1. 1Mocka
2. 2Babyhood
3. 3Boori
Searched Google, AI Overview
“best nursery furniture”
1. 1Mocka
Searched Google, AI Overview
“bassinet brand”
1. 1Snuz
2. 2Stokke
3. 3Mocka

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Stokke or Touchwood more popular in search?

This chart shows how often people search Google for Stokke and Touchwood by name. Each line represents a brand's share of searches for all seven nursery furniture brands we track, month by month, from searches in New Zealand.

Stokke and Touchwood among nursery furniture brands in New Zealand, by month

Month	Mocka	Stokke	Snuz	Boori	Touchwood	Babyhood	Leander
Oct 2025	82.6%	9.6%	4%	1.4%	1.6%	0.64%	0.18%
Nov 2025	82.1%	10%	4%	1.3%	1.6%	0.79%	0.25%
Dec 2025	82.4%	9%	3.8%	1.4%	2.4%	0.78%	0.15%
Jan 2026	81.8%	8.6%	4.9%	1.4%	2.4%	0.78%	0.18%
Feb 2026	78.8%	10.3%	5.8%	1.7%	2.3%	0.91%	0.26%
Mar 2026	81.1%	9.7%	4.8%	1.5%	2%	0.77%	0.22%
Apr 2026	80.8%	9.7%	4.8%	1.6%	1.9%	0.94%	0.22%
May 2026	83.1%	8.4%	4.1%	1.5%	2%	0.8%	0.15%
Jun 2026	82.7%	8.5%	4.9%	1.5%	1.6%	0.64%	0.15%
Jul 2026	77%	12.5%	5.6%	1.8%	2.2%	0.73%	0.21%
Aug 2026	78.1%	11.6%	5.7%	1.8%	1.9%	0.74%	0.21%
Sep 2026	80.3%	9.7%	5.8%	1.7%	1.6%	0.61%	0.18%

How has the Stokke and Touchwood comparison changed over the last 12 months?

3 findings

Stokke was ahead of Touchwood in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Stokke’s share of searches among nursery furniture brands in New Zealand moved from 9.6% to 9.7%, and its estimated monthly branded searches moved from 3.2K to 2.7K.
Across the 12 months ending September 2026, Touchwood’s share of searches among nursery furniture brands in New Zealand held steady at 1.6%, and its estimated monthly branded searches moved from 540 to 450.

How did search popularity change for New Zealand nursery furniture brands in September 2026?

2 changes

In September 2026, Stokke lost share of searches among nursery furniture brands in New Zealand, from 11.6% to 9.7%.
In September 2026, Touchwood fell from 4th to 5th among nursery furniture brands in New Zealand.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Stokke’s and Touchwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.