Snuz vs Stokke:Which is more popular?
In September 2026, Stokke had more branded searches than Snuz among cot mattress brands in New Zealand. Stokke had about 1,890 branded searches, while Snuz had 1,600. Stokke made up 8.7% of all cot mattress brand searches we track, and Snuz accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about cot mattress brands, neither Snuz nor Stokke appeared in any of the five answers.
Who do people search for more?
Stokke, about 18% more searches than Snuz
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top cot mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Snuz nor Stokke showed up in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ecosa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boori2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stokke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Snuz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cot mattress brands
5 answers
Asked ChatGPT
“Which cot mattress brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cot mattress brands in New Zealand?”
Asked ChatGPT
“What's the best cot mattress brand in New Zealand for a baby cot?”
Searched Google, AI Overview
“best cot mattress”
Searched Google, AI Overview
“safe cot mattress”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Snuz or Stokke more popular in search?
This chart shows how often people search Google for Snuz and Stokke by name. Each line represents a brand's share of searches for all five cot mattress brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stokke, Snuz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Stokke | Snuz | Boori | Leander |
|---|---|---|---|---|---|
| Oct 2025 | 85% | 9% | 5% | 0.96% | 0.04% |
| Nov 2025 | 84.3% | 9.6% | 5.3% | 0.76% | 0.03% |
| Dec 2025 | 86.4% | 7.9% | 4.6% | 1% | 0.05% |
| Jan 2026 | 83.1% | 8.8% | 7% | 0.97% | 0.04% |
| Feb 2026 | 82.8% | 9% | 7% | 1.1% | 0.05% |
| Mar 2026 | 84.2% | 8.8% | 6% | 0.97% | 0.05% |
| Apr 2026 | 84.1% | 9% | 5.8% | 1.1% | 0.04% |
| May 2026 | 84.1% | 9.1% | 5.8% | 1% | 0.04% |
| Jun 2026 | 82.8% | 9% | 7.1% | 1% | 0.04% |
| Jul 2026 | 80.8% | 11.3% | 6.9% | 0.9% | 0.04% |
| Aug 2026 | 79.2% | 11.7% | 7.9% | 1.2% | 0.05% |
| Sep 2026 | 82.9% | 8.7% | 7.4% | 1% | 0% |
How has the Snuz and Stokke comparison changed over the last 12 months?
3 findings
- Stokke was ahead of Snuz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Snuz’s share of searches among cot mattress brands in New Zealand moved from 5% to 7.4%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Stokke’s share of searches among cot mattress brands in New Zealand moved from 9% to 8.7%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
How did search popularity change for New Zealand cot mattress brands in September 2026?
2 changes
In September 2026, Stokke lost share of searches among cot mattress brands in New Zealand, from 11.7% to 8.7%.
In September 2026, Snuz lost share of searches among cot mattress brands in New Zealand, from 7.9% to 7.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Snuz’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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