Brandwave

How popular isSnuz?

In September 2026, people searched for Snuz by name about 1,620 times in New Zealand, a 22.7% increase from the previous year. These searches made up 7.4% of all New Zealand cot mattress brand searches, placing Snuz third out of five brands. When we asked both ChatGPT and Google AI Overviews about cot mattress brands, Snuz did not appear in any of the answers.

Search and AI answers in September 2026

Snuz is the third most searched of 5 competitors.

  1. EcosaShare of searches 82.9%Mentioned in 3 of 5 AI answers
  2. StokkeShare of searches 8.7%Mentioned in 0 of 5 AI answers
  3. SnuzShare of searches 7.4%Mentioned in 0 of 5 AI answers
  4. BooriShare of searches 1%Mentioned in 2 of 5 AI answers
  5. LeanderShare of searches 0%Mentioned in 0 of 5 AI answers
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Top cot mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Snuz did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ecosa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boori2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stokke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snuz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cot mattress brands

5 answers

  • Asked ChatGPT

    “Which cot mattress brand should I buy in New Zealand?”

    1. 1Ecosa

  • Asked ChatGPT

    “What are the best cot mattress brands in New Zealand?”

    1. 1Ecosa
    2. 2Boori

  • Asked ChatGPT

    “What's the best cot mattress brand in New Zealand for a baby cot?”

    1. 1Boori

  • Searched Google, AI Overview

    “best cot mattress”

    1. 1Ecosa

  • Searched Google, AI Overview

    “safe cot mattress”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which cot mattress brands compete with Snuz?

    Snuz against cot mattress brands in New Zealand, by month

    Share of searches by month for Ecosa, Stokke, Snuz. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEcosaStokkeSnuzBooriLeander
    Oct 202585%9%5%0.96%0.04%
    Nov 202584.3%9.6%5.3%0.76%0.03%
    Dec 202586.4%7.9%4.6%1%0.05%
    Jan 202683.1%8.8%7%0.97%0.04%
    Feb 202682.8%9%7%1.1%0.05%
    Mar 202684.2%8.8%6%0.97%0.05%
    Apr 202684.1%9%5.8%1.1%0.04%
    May 202684.1%9.1%5.8%1%0.04%
    Jun 202682.8%9%7.1%1%0.04%
    Jul 202680.8%11.3%6.9%0.9%0.04%
    Aug 202679.2%11.7%7.9%1.2%0.05%
    Sep 202682.9%8.7%7.4%1%0%

    1. 1.Ecosa

      82.9%

      Held 1st. 18K estimated branded searches, +12.4% vs prior month. Share +3.8 points.

    2. 2.Stokke

      8.7%

      Held 2nd. 1.9K estimated branded searches, -19.9% vs prior month. Share -3 points.

    3. 3.Snuz

      7.4%

      Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.5 points.

    4. 4.Boori

      1%

      Held 4th. 220 estimated branded searches, -12% vs prior month. Share -0.2 points.

    5. 5.Leander

      0%

      Held 5th. 0 estimated branded searches, -100% vs prior month. Share 0 points.

    Compare popularity between Snuz and its closest rivals

    Every comparison with Snuz

    7 comparisons

    How has branded search demand for Snuz changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Snuz in New Zealand rose from 1.3K to 1.6K.
    • Across the 12 months ending September 2026, Snuz’s share of searches among cot mattress brands in New Zealand increased from 5% to 7.4%.
    • Across the 12 months ending September 2026, Snuz’s share of searches among cot mattress brands in New Zealand peaked at 7.9% in August 2026 and was lowest at 4.6% in December 2025.

    How did search popularity change for New Zealand cot mattress brands in September 2026?

    5 changes

    1. In September 2026, Ecosa gained share of searches among cot mattress brands in New Zealand, from 79.2% to 82.9%.

    2. In September 2026, Stokke lost share of searches among cot mattress brands in New Zealand, from 11.7% to 8.7%.

    3. In September 2026, Snuz lost share of searches among cot mattress brands in New Zealand, from 7.9% to 7.4%.

    4. Estimated monthly branded searches for Leander in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

    5. Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026.

    How are Snuz’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Snuz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • snuz bassinet
    • snuz cot
    • snuz pod

    Do you work for Snuz? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Snuz compete?

    Snuz is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Nursery furniture brands3rd of 75.8%Show ranking
    Cot mattress brands3rd of 57.4%Shown above
    Creator with pink hair and a pink jacket

    Is Snuz your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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