Mocka vs Mom Store:Which is more popular in New Zealand?
In September 2026, Mocka had more branded searches than Mom Store among baby and nursery retailers in New Zealand. Mocka had about 22,200 branded searches, while Mom Store had 1,300. Mocka made up 21.8% of all baby and nursery retailer searches we track, and Mom Store accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about baby and nursery retailers, Mocka appeared in one of the four answers and Mom Store in none.
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Top baby and nursery retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mocka was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mom Store did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about baby and nursery retailers
4 answers
Asked ChatGPT
“Which baby and nursery retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best baby and nursery retailers in New Zealand?”
Asked ChatGPT
“What's the best baby and nursery retailer in New Zealand for newborn essentials?”
Searched Google, AI Overview
“best baby store”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“newborn essentials nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Mocka or Mom Store more popular in search?
This chart shows how often people search Google for Mocka and Mom Store by name. Each line represents a brand's share of searches for all seven baby and nursery retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Mocka, Mom Store. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mocka | Mom Store |
|---|---|---|
| Nov 2025 | 23.6% | 1.1% |
| Dec 2025 | 20% | 0.9% |
| Jan 2026 | 25.7% | 0.95% |
| Feb 2026 | 18.1% | 1% |
| Mar 2026 | 20.3% | 1.2% |
| Apr 2026 | 20.4% | 1.2% |
| May 2026 | 23.8% | 1.1% |
| Jun 2026 | 23.3% | 1.1% |
| Jul 2026 | 20.6% | 1.2% |
| Aug 2026 | 21.6% | 1.3% |
| Sep 2026 | 21.8% | 1.3% |
| Oct 2026 | — | — |
How has branded search for Mocka and Mom Store changed in New Zealand over the last 12 months?
3 findings
- Mocka was ahead of Mom Store in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Mocka’s share of searches among baby and nursery retailers in New Zealand moved from 23.6% to 21.8%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending September 2026, Mom Store’s share of searches among baby and nursery retailers in New Zealand moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for New Zealand baby and nursery retailers in September 2026?
2 changes
How are Mocka’s and Mom Store’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mocka’s and Mom Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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