Play kitchen brands in New Zealand:Which are most popular?
In September 2026, Mocka was the most searched play kitchen brand in New Zealand, accounting for 80.2% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Little Nation was mentioned most often, in four of the five answers. Mocka was recommended most often, coming first in two out of five responses.
MockaShare of searches 80.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st- Little NationShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Little TikesShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Fisher-PriceShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HapeShare of searches 3.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Follow play kitchen brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top play kitchen brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Little Nation was mentioned most often, in four of the five answers. Mocka was recommended most often, coming first in two out of five answers. Little Nation was second, and Hape was third. Little Tikes, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Little Nation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mocka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hape3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
IKEA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Toy Van2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about play kitchen brands
5 answers
Asked ChatGPT
“Which play kitchen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best play kitchen brands in New Zealand?”
Asked ChatGPT
“What's the best play kitchen brand in New Zealand for a toddler?”
Searched Google, AI Overview
“best play kitchen”
Searched Google, AI Overview
“wooden play kitchen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which play kitchen brands do people search for most?
This chart shows how often people search Google for each play kitchen brand by name. Each line represents a brand's share of searches for all eight play kitchen brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mocka, Little Nation, Little Tikes, Fisher-Price, Hape. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mocka | Little Nation | Little Tikes | Fisher-Price | Hape | Melissa & Doug | IKEA | Le Toy Van |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.2% | 8.6% | 3.8% | 3.9% | 1.4% | 1.2% | 0.21% | 0.62% |
| Nov 2025 | 77.7% | 10.3% | 4.5% | 3.8% | 1.7% | 1.1% | 0.26% | 0.61% |
| Dec 2025 | 74.2% | 12% | 4.3% | 4.8% | 2% | 1.3% | 0.57% | 0.7% |
| Jan 2026 | 86.3% | 5.1% | 2.3% | 3.2% | 1.2% | 1% | 0.45% | 0.45% |
| Feb 2026 | 81.2% | 8.5% | 3.2% | 3.8% | 1.4% | 0.94% | 0.31% | 0.49% |
| Mar 2026 | 83.2% | 6% | 3.3% | 3.9% | 1.8% | 0.97% | 0.26% | 0.64% |
| Apr 2026 | 83.6% | 6% | 3.3% | 3.3% | 1.8% | 0.98% | 0.41% | 0.53% |
| May 2026 | 86.2% | 5.1% | 2.8% | 2.8% | 1.5% | 0.83% | 0.29% | 0.45% |
| Jun 2026 | 87% | 4.2% | 2.8% | 2.7% | 1.5% | 0.83% | 0.55% | 0.35% |
| Jul 2026 | 83.5% | 4.9% | 3.8% | 3.6% | 1.8% | 1.2% | 0.64% | 0.64% |
| Aug 2026 | 81.8% | 5.9% | 3.7% | 4.3% | 1.8% | 1.2% | 0.63% | 0.77% |
| Sep 2026 | 80.2% | 5.8% | 4.7% | 4.1% | 3.2% | 1.2% | 0.51% | 0.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.2% | 22.2K | 0% | -1.6 points | |
| 2, held 2nd | 5.8% | 1.6K | 0% | -0.1 points | |
| 3, moved from 4th to 3rd | 4.7% | 1.3K | +30% | +1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.1% | 1.1K | -1.7% | -0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.2% | 880 | +83.3% | +1.4 points | |
| 6, held 6th | 1.2% | 320 | 0% | 0 points | |
| 7, moved from 8th to 7th | 0.51% | 140 | -17.6% | -0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.4% | 110 | -47.6% | -0.4 pointsmoved from 7th to 8th |
1.
Mocka80.2%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -1.6 points.
5.8%
Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.7%
Moved from 4th to 3rd. 1.3K estimated branded searches, +30% vs prior month. Share +1 points.
4.1%
Moved from 3rd to 4th. 1.1K estimated branded searches, -1.7% vs prior month. Share -0.2 points.
5.
Hape3.2%
Held 5th. 880 estimated branded searches, +83.3% vs prior month. Share +1.4 points.
1.2%
Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
7.
IKEA0.51%
Moved from 8th to 7th. 140 estimated branded searches, -17.6% vs prior month. Share -0.1 points.
0.4%
Moved from 7th to 8th. 110 estimated branded searches, -47.6% vs prior month. Share -0.4 points.
Which brand is most popular in search among play kitchen brands in New Zealand?
8 brands
In September 2026, Mocka was the most searched among play kitchen brands in New Zealand, with an estimated 22.2K branded searches, 80.2% of all searches for the eight we track. Little Nation is in 2nd place, 74.4 percentage points behind at 5.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Mocka | 80.2% | 87%Jun 2026 | 74.2%Dec 2025 | 1st |
| Little Nation | 8.6% → 5.8% | 12%Dec 2025 | 4.2%Jun 2026 | 2nd |
| Little Tikes | 3.8% → 4.7% | 4.7%Sep 2026 | 2.3%Jan 2026 | 4th → 3rd |
| Fisher-Price | 3.9% → 4.1% | 4.8%Dec 2025 | 2.7%Jun 2026 | 3rd → 4th |
| Hape | 1.4% → 3.2% | 3.2%Sep 2026 | 1.2%Jan 2026 | 5th |
| Melissa & Doug | 1.2% | 1.3%Dec 2025 | 0.83%May 2026 | 6th |
| IKEA | 0.21% → 0.51% | 0.64%Jul 2026 | 0.21%Oct 2025 | 8th → 7th |
| Le Toy Van | 0.62% → 0.4% | 0.77%Aug 2026 | 0.35%Jun 2026 | 7th → 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Little Nation’s share of searches among play kitchen brands in New Zealand decreased from 8.6% to 5.8%.
- Across the 12 months ending September 2026, Little Tikes’ share of searches among play kitchen brands in New Zealand increased from 3.8% to 4.7%.
- Across the 12 months ending September 2026, Hape’s share of searches among play kitchen brands in New Zealand increased from 1.4% to 3.2%.
- Across the 12 months ending September 2026, Mocka’s share of searches among play kitchen brands in New Zealand peaked at 87% in June 2026 and was lowest at 74.2% in December 2025.
- Across the 12 months ending September 2026, Little Nation’s share of searches among play kitchen brands in New Zealand peaked at 12% in December 2025 and was lowest at 4.2% in June 2026.
- Across the 12 months ending September 2026, Little Tikes’ share of searches among play kitchen brands in New Zealand peaked at 4.7% in September 2026 and was lowest at 2.3% in January 2026.
- Across the 12 months ending September 2026, Fisher-Price’s share of searches among play kitchen brands in New Zealand peaked at 4.8% in December 2025 and was lowest at 2.7% in June 2026.
- Across the 12 months ending September 2026, Hape’s share of searches among play kitchen brands in New Zealand peaked at 3.2% in September 2026 and was lowest at 1.2% in January 2026.
- Across the 12 months ending September 2026, Little Tikes rose from 4th to 3rd among play kitchen brands in New Zealand.
- Across the 12 months ending September 2026, Fisher-Price fell from 3rd to 4th among play kitchen brands in New Zealand.
- Across the 12 months ending September 2026, IKEA rose from 8th to 7th among play kitchen brands in New Zealand.
- Across the 12 months ending September 2026, Le Toy Van fell from 7th to 8th among play kitchen brands in New Zealand.
- Across the 12 months ending September 2026, Mocka and Melissa & Doug held steady: their share of searches among play kitchen brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand play kitchen brands in September 2026?
8 changes
In September 2026, Little Tikes overtook Fisher-Price to rank 3rd among play kitchen brands in New Zealand, with 4.7% of the searches.
In September 2026, Hape gained share of searches among play kitchen brands in New Zealand, from 1.8% to 3.2%.
In September 2026, Mocka lost share of searches among play kitchen brands in New Zealand, from 81.8% to 80.2%.
In September 2026, IKEA rose from 8th to 7th among play kitchen brands in New Zealand.
In September 2026, Le Toy Van fell from 7th to 8th among play kitchen brands in New Zealand.
Estimated monthly branded searches for Little Nation in New Zealand fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
Estimated monthly branded searches for Melissa & Doug in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
Estimated monthly branded searches for Fisher-Price in New Zealand fell 14.3% over 12 measured months, from 1.3K to 1.1K in September 2026.
Compare popularity between leading brands
- Mocka vs Little Nation: compare popularity
- Mocka vs Little Tikes: compare popularity
- Mocka vs Fisher-Price: compare popularity
- Mocka vs Hape: compare popularity
- Little Nation vs Little Tikes: compare popularity
- Little Nation vs Fisher-Price: compare popularity
- Little Nation vs Hape: compare popularity
- Little Tikes vs Fisher-Price: compare popularity
- Little Tikes vs Hape: compare popularity
- Fisher-Price vs Hape: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.