Brandwave

Fisher-Price vs Hape:Which is more popular?

In September 2026, Fisher-Price had more branded searches than Hape among play kitchen brands in New Zealand. Fisher-Price had about 1,140 branded searches, while Hape had 880. Fisher-Price made up 4.1% of all play kitchen brand searches we track, and Hape accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about play kitchen brands, Hape appeared in three of the five answers and Fisher-Price in none.

Among play kitchen brands in New Zealand in September 2026

Who do people search for more?

Fisher-Price, about 30% more searches than Hape

Fisher-Price 1.1K searchesHape 880 searches

Who does AI mention more?

Hape, mentioned in 3 of 5 answers, Fisher-Price in 0

Hape in 3 of 5Fisher-Price in 0 of 5

Who does AI recommend more?

Hape, the only one of the two named

Hape first in 3Fisher-Price never named

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Top play kitchen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hape was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher-Price did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mocka1st
  2. Little Nation2nd
  3. Hape3rd
  4. IKEA4th
  5. Le Toy Van5th
  6. Little Tikes–
  7. Fisher-Price–
  8. Melissa & Doug–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Little Nation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mocka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hape3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Toy Van2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about play kitchen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fisher-Price or Hape more popular in search?

This chart shows how often people search Google for Fisher-Price and Hape by name. Each line represents a brand's share of searches for all eight play kitchen brands we track, month by month, from searches in New Zealand.

Fisher-Price and Hape among play kitchen brands in New Zealand, by month

Share of searches by month for Fisher-Price, Hape. The figures are in the table below the chart.

View monthly share of searches table
MonthMockaLittle NationLittle TikesFisher-PriceHapeMelissa & DougIKEALe Toy Van
Oct 202580.2%8.6%3.8%3.9%1.4%1.2%0.21%0.62%
Nov 202577.7%10.3%4.5%3.8%1.7%1.1%0.26%0.61%
Dec 202574.2%12%4.3%4.8%2%1.3%0.57%0.7%
Jan 202686.3%5.1%2.3%3.2%1.2%1%0.45%0.45%
Feb 202681.2%8.5%3.2%3.8%1.4%0.94%0.31%0.49%
Mar 202683.2%6%3.3%3.9%1.8%0.97%0.26%0.64%
Apr 202683.6%6%3.3%3.3%1.8%0.98%0.41%0.53%
May 202686.2%5.1%2.8%2.8%1.5%0.83%0.29%0.45%
Jun 202687%4.2%2.8%2.7%1.5%0.83%0.55%0.35%
Jul 202683.5%4.9%3.8%3.6%1.8%1.2%0.64%0.64%
Aug 202681.8%5.9%3.7%4.3%1.8%1.2%0.63%0.77%
Sep 202680.2%5.8%4.7%4.1%3.2%1.2%0.51%0.4%

How has the Fisher-Price and Hape comparison changed over the last 12 months?

3 findings
  • Fisher-Price was ahead of Hape in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fisher-Price’s share of searches among play kitchen brands in New Zealand moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
  • Across the 12 months ending September 2026, Hape’s share of searches among play kitchen brands in New Zealand moved from 1.4% to 3.2%, and its estimated monthly branded searches moved from 480 to 880.

How did search popularity change for New Zealand play kitchen brands in September 2026?

3 changes

  1. In September 2026, Little Tikes overtook Fisher-Price to rank 3rd among play kitchen brands in New Zealand, with 4.7% of the searches.

  2. In September 2026, Hape gained share of searches among play kitchen brands in New Zealand, from 1.8% to 3.2%.

  3. Estimated monthly branded searches for Fisher-Price in New Zealand fell 14.3% over 12 measured months, from 1.3K to 1.1K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Fisher-Price’s and Hape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher-Price

8 branded search terms

  • bus fisher price
  • fisher price
  • fisher price cars
  • fisher price castle
  • fisher price dj
  • fisher price farm
  • fisher price walker
  • fisherprice

Hape

1 branded search term

  • hape toys

How the Brand Demand Index is measured

Other head-to-heads among play kitchen brands

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