Fisher-Price vs Little Nation:Which is more popular?
In September 2026, Little Nation had more branded searches than Fisher-Price among play kitchen brands in New Zealand. Little Nation had about 1,600 branded searches, while Fisher-Price had 1,140. Little Nation made up 5.8% of all play kitchen brand searches we track, and Fisher-Price accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about play kitchen brands, Little Nation appeared in four of the five answers and Fisher-Price in none.
Who do people search for more?
Little Nation, about 40% more searches than Fisher-Price
Who does AI mention more?
Little Nation, mentioned in 4 of 5 answers, Fisher-Price in 0
Who does AI recommend more?
Little Nation, the only one of the two named
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Top play kitchen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Little Nation was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fisher-Price did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Little Nation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mocka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hape3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
IKEA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Toy Van2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about play kitchen brands
5 answers
Asked ChatGPT
“Which play kitchen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best play kitchen brands in New Zealand?”
Asked ChatGPT
“What's the best play kitchen brand in New Zealand for a toddler?”
Searched Google, AI Overview
“best play kitchen”
Searched Google, AI Overview
“wooden play kitchen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fisher-Price or Little Nation more popular in search?
This chart shows how often people search Google for Fisher-Price and Little Nation by name. Each line represents a brand's share of searches for all eight play kitchen brands we track, month by month, from searches in New Zealand.
Share of searches by month for Little Nation, Fisher-Price. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mocka | Little Nation | Little Tikes | Fisher-Price | Hape | Melissa & Doug | IKEA | Le Toy Van |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.2% | 8.6% | 3.8% | 3.9% | 1.4% | 1.2% | 0.21% | 0.62% |
| Nov 2025 | 77.7% | 10.3% | 4.5% | 3.8% | 1.7% | 1.1% | 0.26% | 0.61% |
| Dec 2025 | 74.2% | 12% | 4.3% | 4.8% | 2% | 1.3% | 0.57% | 0.7% |
| Jan 2026 | 86.3% | 5.1% | 2.3% | 3.2% | 1.2% | 1% | 0.45% | 0.45% |
| Feb 2026 | 81.2% | 8.5% | 3.2% | 3.8% | 1.4% | 0.94% | 0.31% | 0.49% |
| Mar 2026 | 83.2% | 6% | 3.3% | 3.9% | 1.8% | 0.97% | 0.26% | 0.64% |
| Apr 2026 | 83.6% | 6% | 3.3% | 3.3% | 1.8% | 0.98% | 0.41% | 0.53% |
| May 2026 | 86.2% | 5.1% | 2.8% | 2.8% | 1.5% | 0.83% | 0.29% | 0.45% |
| Jun 2026 | 87% | 4.2% | 2.8% | 2.7% | 1.5% | 0.83% | 0.55% | 0.35% |
| Jul 2026 | 83.5% | 4.9% | 3.8% | 3.6% | 1.8% | 1.2% | 0.64% | 0.64% |
| Aug 2026 | 81.8% | 5.9% | 3.7% | 4.3% | 1.8% | 1.2% | 0.63% | 0.77% |
| Sep 2026 | 80.2% | 5.8% | 4.7% | 4.1% | 3.2% | 1.2% | 0.51% | 0.4% |
How has the Fisher-Price and Little Nation comparison changed over the last 12 months?
3 findings
- Little Nation was ahead of Fisher-Price in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher-Price’s share of searches among play kitchen brands in New Zealand moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
- Across the 12 months ending September 2026, Little Nation’s share of searches among play kitchen brands in New Zealand moved from 8.6% to 5.8%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
How did search popularity change for New Zealand play kitchen brands in September 2026?
3 changes
In September 2026, Little Tikes overtook Fisher-Price to rank 3rd among play kitchen brands in New Zealand, with 4.7% of the searches.
Estimated monthly branded searches for Little Nation in New Zealand fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
Estimated monthly branded searches for Fisher-Price in New Zealand fell 14.3% over 12 measured months, from 1.3K to 1.1K in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Fisher-Price’s and Little Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher-Price
8 branded search terms
- bus fisher price
- fisher price
- fisher price cars
- fisher price castle
- fisher price dj
- fisher price farm
- fisher price walker
- fisherprice
Little Nation
1 branded search term
- little nation
Other head-to-heads among play kitchen brands
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