How popular isLe Toy Van?
In September 2026, people searched for Le Toy Van by name about 110 times in New Zealand, a 47.6% decrease from the previous year. These searches made up 0.4% of all New Zealand play kitchen brand searches, placing Le Toy Van eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about play kitchen brands, Le Toy Van appeared in two of the five answers and was the fifth most recommended of the eight.
Le Toy Van is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.
MockaShare of searches 80.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st- Little NationShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Little TikesShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Fisher-PriceShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Le Toy VanShare of searches 0.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top play kitchen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Toy Van was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Le Toy Van is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Little Nation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mocka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hape3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
IKEA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Le Toy Van2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about play kitchen brands
5 answers
Asked ChatGPT
“Which play kitchen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best play kitchen brands in New Zealand?”
Asked ChatGPT
“What's the best play kitchen brand in New Zealand for a toddler?”
Searched Google, AI Overview
“best play kitchen”
Searched Google, AI Overview
“wooden play kitchen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which play kitchen brands compete with Le Toy Van?
Share of searches by month for Mocka, Little Nation, Little Tikes, Fisher-Price, Hape, Le Toy Van. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mocka | Little Nation | Little Tikes | Fisher-Price | Hape | Melissa & Doug | IKEA | Le Toy Van |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.2% | 8.6% | 3.8% | 3.9% | 1.4% | 1.2% | 0.21% | 0.62% |
| Nov 2025 | 77.7% | 10.3% | 4.5% | 3.8% | 1.7% | 1.1% | 0.26% | 0.61% |
| Dec 2025 | 74.2% | 12% | 4.3% | 4.8% | 2% | 1.3% | 0.57% | 0.7% |
| Jan 2026 | 86.3% | 5.1% | 2.3% | 3.2% | 1.2% | 1% | 0.45% | 0.45% |
| Feb 2026 | 81.2% | 8.5% | 3.2% | 3.8% | 1.4% | 0.94% | 0.31% | 0.49% |
| Mar 2026 | 83.2% | 6% | 3.3% | 3.9% | 1.8% | 0.97% | 0.26% | 0.64% |
| Apr 2026 | 83.6% | 6% | 3.3% | 3.3% | 1.8% | 0.98% | 0.41% | 0.53% |
| May 2026 | 86.2% | 5.1% | 2.8% | 2.8% | 1.5% | 0.83% | 0.29% | 0.45% |
| Jun 2026 | 87% | 4.2% | 2.8% | 2.7% | 1.5% | 0.83% | 0.55% | 0.35% |
| Jul 2026 | 83.5% | 4.9% | 3.8% | 3.6% | 1.8% | 1.2% | 0.64% | 0.64% |
| Aug 2026 | 81.8% | 5.9% | 3.7% | 4.3% | 1.8% | 1.2% | 0.63% | 0.77% |
| Sep 2026 | 80.2% | 5.8% | 4.7% | 4.1% | 3.2% | 1.2% | 0.51% | 0.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.2% | 22.2K | 0% | -1.6 points | |
| 2, held 2nd | 5.8% | 1.6K | 0% | -0.1 points | |
| 3, moved from 4th to 3rd | 4.7% | 1.3K | +30% | +1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.1% | 1.1K | -1.7% | -0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.2% | 880 | +83.3% | +1.4 points | |
| 6, held 6th | 1.2% | 320 | 0% | 0 points | |
| 7, moved from 8th to 7th | 0.51% | 140 | -17.6% | -0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.4% | 110 | -47.6% | -0.4 pointsmoved from 7th to 8th |
1.
Mocka80.2%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -1.6 points.
5.8%
Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.7%
Moved from 4th to 3rd. 1.3K estimated branded searches, +30% vs prior month. Share +1 points.
4.1%
Moved from 3rd to 4th. 1.1K estimated branded searches, -1.7% vs prior month. Share -0.2 points.
5.
Hape3.2%
Held 5th. 880 estimated branded searches, +83.3% vs prior month. Share +1.4 points.
1.2%
Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
7.
IKEA0.51%
Moved from 8th to 7th. 140 estimated branded searches, -17.6% vs prior month. Share -0.1 points.
0.4%
Moved from 7th to 8th. 110 estimated branded searches, -47.6% vs prior month. Share -0.4 points.
Compare popularity between Le Toy Van and its closest rivals
Every comparison with Le Toy Van
8 comparisons
How has branded search demand for Le Toy Van changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Le Toy Van in New Zealand fell from 210 to 110.
- Across the 12 months ending September 2026, Le Toy Van fell from 7th to 8th among play kitchen brands in New Zealand.
How did search popularity change for New Zealand play kitchen brands in September 2026?
6 changes
In September 2026, Little Tikes overtook Fisher-Price to rank 3rd among play kitchen brands in New Zealand, with 4.7% of the searches.
In September 2026, Hape gained share of searches among play kitchen brands in New Zealand, from 1.8% to 3.2%.
In September 2026, Mocka lost share of searches among play kitchen brands in New Zealand, from 81.8% to 80.2%.
In September 2026, IKEA rose from 8th to 7th among play kitchen brands in New Zealand.
In September 2026, Le Toy Van fell from 7th to 8th among play kitchen brands in New Zealand.
Estimated monthly branded searches for Little Nation in New Zealand fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
How are Le Toy Van’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Le Toy Van’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- le toy van
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Where does Le Toy Van compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Play kitchen brands | 8th of 8 | 0.4% | Shown above |
| Dollhouse brands | 5th of 7 | 2.9% | Show ranking |
Is Le Toy Van your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.