Le Toy Van vs Little Tikes:Which is more popular?
In September 2026, Little Tikes had more branded searches than Le Toy Van among play kitchen brands in New Zealand. Little Tikes had about 1,300 branded searches, while Le Toy Van had 110. Little Tikes made up 4.7% of all play kitchen brand searches we track, and Le Toy Van accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about play kitchen brands, Le Toy Van appeared in two of the five answers and Little Tikes in none.
Who do people search for more?
Little Tikes, about 12 searches for every 1 for Le Toy Van
Who does AI mention more?
Le Toy Van, mentioned in 2 of 5 answers, Little Tikes in 0
Who does AI recommend more?
Le Toy Van, the only one of the two named
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Top play kitchen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Toy Van was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Little Tikes did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Little Nation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mocka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hape3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
IKEA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Le Toy Van2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about play kitchen brands
5 answers
Asked ChatGPT
“Which play kitchen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best play kitchen brands in New Zealand?”
Asked ChatGPT
“What's the best play kitchen brand in New Zealand for a toddler?”
Searched Google, AI Overview
“best play kitchen”
Searched Google, AI Overview
“wooden play kitchen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Le Toy Van or Little Tikes more popular in search?
This chart shows how often people search Google for Le Toy Van and Little Tikes by name. Each line represents a brand's share of searches for all eight play kitchen brands we track, month by month, from searches in New Zealand.
Share of searches by month for Little Tikes, Le Toy Van. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mocka | Little Nation | Little Tikes | Fisher-Price | Hape | Melissa & Doug | IKEA | Le Toy Van |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.2% | 8.6% | 3.8% | 3.9% | 1.4% | 1.2% | 0.21% | 0.62% |
| Nov 2025 | 77.7% | 10.3% | 4.5% | 3.8% | 1.7% | 1.1% | 0.26% | 0.61% |
| Dec 2025 | 74.2% | 12% | 4.3% | 4.8% | 2% | 1.3% | 0.57% | 0.7% |
| Jan 2026 | 86.3% | 5.1% | 2.3% | 3.2% | 1.2% | 1% | 0.45% | 0.45% |
| Feb 2026 | 81.2% | 8.5% | 3.2% | 3.8% | 1.4% | 0.94% | 0.31% | 0.49% |
| Mar 2026 | 83.2% | 6% | 3.3% | 3.9% | 1.8% | 0.97% | 0.26% | 0.64% |
| Apr 2026 | 83.6% | 6% | 3.3% | 3.3% | 1.8% | 0.98% | 0.41% | 0.53% |
| May 2026 | 86.2% | 5.1% | 2.8% | 2.8% | 1.5% | 0.83% | 0.29% | 0.45% |
| Jun 2026 | 87% | 4.2% | 2.8% | 2.7% | 1.5% | 0.83% | 0.55% | 0.35% |
| Jul 2026 | 83.5% | 4.9% | 3.8% | 3.6% | 1.8% | 1.2% | 0.64% | 0.64% |
| Aug 2026 | 81.8% | 5.9% | 3.7% | 4.3% | 1.8% | 1.2% | 0.63% | 0.77% |
| Sep 2026 | 80.2% | 5.8% | 4.7% | 4.1% | 3.2% | 1.2% | 0.51% | 0.4% |
How has the Le Toy Van and Little Tikes comparison changed over the last 12 months?
3 findings
- Little Tikes was ahead of Le Toy Van in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Toy Van’s share of searches among play kitchen brands in New Zealand moved from 0.62% to 0.4%, and its estimated monthly branded searches moved from 210 to 110.
- Across the 12 months ending September 2026, Little Tikes’ share of searches among play kitchen brands in New Zealand moved from 3.8% to 4.7%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand play kitchen brands in September 2026?
2 changes
In September 2026, Little Tikes overtook Fisher-Price to rank 3rd among play kitchen brands in New Zealand, with 4.7% of the searches.
In September 2026, Le Toy Van fell from 7th to 8th among play kitchen brands in New Zealand.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Le Toy Van’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Toy Van
1 branded search term
- le toy van
Little Tikes
1 branded search term
- little tikes
Other head-to-heads among play kitchen brands
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