Brandwave

How popular isLe Toy Van?

In September 2026, people searched for Le Toy Van by name about 110 times in New Zealand, a 47.6% decrease from the previous year. These searches made up 2.9% of all New Zealand dollhouse brand searches, placing Le Toy Van fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about dollhouse brands, Le Toy Van appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Le Toy Van is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. Little TikesShare of searches 33.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Fisher-PriceShare of searches 29.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HapeShare of searches 22.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Melissa & DougShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Le Toy VanShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+2 more

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Top dollhouse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Toy Van was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Le Toy Van is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Le Toy Van1st
  2. Hape2nd
  3. Tender Leaf Toys3rd
  4. KidKraft4th
  5. Little Tikes–
  6. Fisher-Price–
  7. Melissa & Doug–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Toy Van4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tender Leaf Toys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KidKraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dollhouse brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dollhouse brands compete with Le Toy Van?

Le Toy Van against dollhouse brands in New Zealand, by month

Share of searches by month for Little Tikes, Fisher-Price, Hape, Melissa & Doug, Le Toy Van. The figures are in the table below the chart.

View monthly share of searches table
MonthLittle TikesFisher-PriceHapeMelissa & DougLe Toy VanTender Leaf ToysKidKraft
Oct 202534.4%35.2%12.7%10.3%5.6%1.1%0.79%
Nov 202536.9%31.8%14%9.3%5%2.1%0.78%
Dec 202532.2%35.9%14.6%9.7%5.2%1.7%0.74%
Jan 202627.3%37.5%14.8%12.1%5.3%1.9%1.1%
Feb 202631.7%37.4%14.1%9.3%4.8%1.8%0.88%
Mar 202630.4%35.6%16.6%9%5.9%1.7%0.69%
Apr 202632.5%32.5%17.7%9.6%5.2%1.8%0.74%
May 202632.5%32.5%17.7%9.6%5.2%1.8%0.74%
Jun 202633%31.5%18%9.7%4.1%2.6%1.1%
Jul 202633%31.7%15.8%10.6%5.6%3%0.33%
Aug 202630.9%35.8%14.8%9.9%6.5%1.5%0.62%
Sep 202633.9%29.7%22.9%8.3%2.9%1.8%0.52%

  1. 1.Little Tikes

    33.9%

    Moved from 2nd to 1st. 1.3K estimated branded searches, +30% vs prior month. Share +3 points.

  2. 2.Fisher-Price

    29.7%

    Moved from 1st to 2nd. 1.1K estimated branded searches, -1.7% vs prior month. Share -6.1 points.

  3. 3.Hape

    22.9%

    Held 3rd. 880 estimated branded searches, +83.3% vs prior month. Share +8.1 points.

  4. 4.Melissa & Doug

    8.3%

    Held 4th. 320 estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Le Toy Van

    2.9%

    Held 5th. 110 estimated branded searches, -47.6% vs prior month. Share -3.6 points.

  6. 6.Tender Leaf Toys

    1.8%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.3 points.

  7. 7.KidKraft

    0.52%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Le Toy Van and its closest rivals

Every comparison with Le Toy Van

8 comparisons

How has branded search demand for Le Toy Van changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Le Toy Van in New Zealand fell from 210 to 110.
  • Across the 12 months ending September 2026, Le Toy Van’s share of searches among dollhouse brands in New Zealand decreased from 5.6% to 2.9%.
  • Across the 12 months ending September 2026, Le Toy Van’s share of searches among dollhouse brands in New Zealand peaked at 6.5% in August 2026 and was lowest at 2.9% in September 2026.

How did search popularity change for New Zealand dollhouse brands in September 2026?

6 changes

  1. In September 2026, Little Tikes overtook Fisher-Price to become the leader among dollhouse brands in New Zealand, with 33.9% of the searches.

  2. In September 2026, Hape gained share of searches among dollhouse brands in New Zealand, from 14.8% to 22.9%.

  3. In September 2026, Fisher-Price lost share of searches among dollhouse brands in New Zealand, from 35.8% to 29.7%.

  4. In September 2026, Le Toy Van lost share of searches among dollhouse brands in New Zealand, from 6.5% to 2.9%.

  5. In September 2026, Melissa & Doug lost share of searches among dollhouse brands in New Zealand, from 9.9% to 8.3%.

  6. Estimated monthly branded searches for Tender Leaf Toys in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

How are Le Toy Van’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Le Toy Van’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • le toy van

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How the Brand Demand Index is measured

Where does Le Toy Van compete?

Le Toy Van is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Play kitchen brands8th of 80.4%Show ranking
Dollhouse brands5th of 72.9%Shown above
Creator with pink hair and a pink jacket

Is Le Toy Van your brand?

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