Brands owned byMattel
The brands Mattel markets in New Zealand, and where to find each one's branded demand.
Brand competitors
These brands are measured alongside Mattel’s in the same sets.
1st place in NZ Toy brands estimated Share of Search at 71.1% in Aug 2026.
5th place in NZ Toy brands estimated Share of Search at 1.7% in Aug 2026.
6th place in NZ Toy brands estimated Share of Search at 0.95% in Aug 2026.
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Put your own campaigns, spend and outcomes next to each brand's demand line, so you can see which of your marketing lined up with the movements.