Dollhouse brands in New Zealand:Which are most popular?
In September 2026, Little Tikes was the most searched dollhouse brand in New Zealand, accounting for 33.9% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Hape and Le Toy Van were mentioned most often, in four of the five answers. Le Toy Van was recommended most often, coming first in three out of four responses that gave a list.
Little TikesShare of searches 33.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Fisher-PriceShare of searches 29.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HapeShare of searches 22.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Melissa & DougShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Le Toy VanShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top dollhouse brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Hape and Le Toy Van were mentioned most often, in four of the five answers. Le Toy Van was recommended most often, coming first in three out of four answers that gave a list. Hape was second, and Tender Leaf Toys was third. Little Tikes, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Le Toy Van4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tender Leaf Toys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KidKraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dollhouse brands
5 answers
Asked ChatGPT
“Which dollhouse brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dollhouse brands in New Zealand?”
Asked ChatGPT
“What's the best dollhouse brand in New Zealand for a child’s playroom?”
Searched Google, AI Overview
“dollhouses nz”
- 1Hape
- 1
Searched Google, AI Overview
“wooden dollhouse”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dollhouse brands do people search for most?
This chart shows how often people search Google for each dollhouse brand by name. Each line represents a brand's share of searches for all seven dollhouse brands we track, month by month, from searches in New Zealand.
Share of searches by month for Little Tikes, Fisher-Price, Hape, Melissa & Doug, Le Toy Van. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Tikes | Fisher-Price | Hape | Melissa & Doug | Le Toy Van | Tender Leaf Toys | KidKraft |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 35.2% | 12.7% | 10.3% | 5.6% | 1.1% | 0.79% |
| Nov 2025 | 36.9% | 31.8% | 14% | 9.3% | 5% | 2.1% | 0.78% |
| Dec 2025 | 32.2% | 35.9% | 14.6% | 9.7% | 5.2% | 1.7% | 0.74% |
| Jan 2026 | 27.3% | 37.5% | 14.8% | 12.1% | 5.3% | 1.9% | 1.1% |
| Feb 2026 | 31.7% | 37.4% | 14.1% | 9.3% | 4.8% | 1.8% | 0.88% |
| Mar 2026 | 30.4% | 35.6% | 16.6% | 9% | 5.9% | 1.7% | 0.69% |
| Apr 2026 | 32.5% | 32.5% | 17.7% | 9.6% | 5.2% | 1.8% | 0.74% |
| May 2026 | 32.5% | 32.5% | 17.7% | 9.6% | 5.2% | 1.8% | 0.74% |
| Jun 2026 | 33% | 31.5% | 18% | 9.7% | 4.1% | 2.6% | 1.1% |
| Jul 2026 | 33% | 31.7% | 15.8% | 10.6% | 5.6% | 3% | 0.33% |
| Aug 2026 | 30.9% | 35.8% | 14.8% | 9.9% | 6.5% | 1.5% | 0.62% |
| Sep 2026 | 33.9% | 29.7% | 22.9% | 8.3% | 2.9% | 1.8% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 33.9% | 1.3K | +30% | +3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.7% | 1.1K | -1.7% | -6.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 22.9% | 880 | +83.3% | +8.1 points | |
| 4, held 4th | 8.3% | 320 | 0% | -1.5 points | |
| 5, held 5th | 2.9% | 110 | -47.6% | -3.6 points | |
| 6, held 6th | 1.8% | 70 | +40% | +0.3 points | |
| 7, held 7th | 0.52% | 20 | 0% | -0.1 points |
33.9%
Moved from 2nd to 1st. 1.3K estimated branded searches, +30% vs prior month. Share +3 points.
29.7%
Moved from 1st to 2nd. 1.1K estimated branded searches, -1.7% vs prior month. Share -6.1 points.
3.
Hape22.9%
Held 3rd. 880 estimated branded searches, +83.3% vs prior month. Share +8.1 points.
8.3%
Held 4th. 320 estimated branded searches, 0% vs prior month. Share -1.5 points.
2.9%
Held 5th. 110 estimated branded searches, -47.6% vs prior month. Share -3.6 points.
1.8%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.3 points.
7.
KidKraft0.52%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.
Which brand is most popular in search among dollhouse brands in New Zealand?
7 brands
In September 2026, Little Tikes was the most searched among dollhouse brands in New Zealand, with an estimated 1.3K branded searches, 33.9% of all searches for the seven we track. Fisher-Price is in 2nd place, 4.2 percentage points behind at 29.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Little Tikes | 34.4% → 33.9% | 36.9%Nov 2025 | 27.3%Jan 2026 | 2nd → 1st |
| Fisher-Price | 35.2% → 29.7% | 37.5%Jan 2026 | 29.7%Sep 2026 | 1st → 2nd |
| Hape | 12.7% → 22.9% | 22.9%Sep 2026 | 12.7%Oct 2025 | 3rd |
| Melissa & Doug | 10.3% → 8.3% | 12.1%Jan 2026 | 8.3%Sep 2026 | 4th |
| Le Toy Van | 5.6% → 2.9% | 6.5%Aug 2026 | 2.9%Sep 2026 | 5th |
| Tender Leaf Toys | 1.1% → 1.8% | 3%Jul 2026 | 1.1%Oct 2025 | 6th |
| KidKraft | 0.79% → 0.52% | 1.1%Jan 2026 | 0.33%Jul 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Little Tikes’ share of searches among dollhouse brands in New Zealand decreased from 34.4% to 33.9%.
- Across the 12 months ending September 2026, Fisher-Price’s share of searches among dollhouse brands in New Zealand decreased from 35.2% to 29.7%.
- Across the 12 months ending September 2026, Hape’s share of searches among dollhouse brands in New Zealand increased from 12.7% to 22.9%.
- Across the 12 months ending September 2026, Melissa & Doug’s share of searches among dollhouse brands in New Zealand decreased from 10.3% to 8.3%.
- Across the 12 months ending September 2026, Le Toy Van’s share of searches among dollhouse brands in New Zealand decreased from 5.6% to 2.9%.
- Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among dollhouse brands in New Zealand increased from 1.1% to 1.8%.
- Across the 12 months ending September 2026, Little Tikes’ share of searches among dollhouse brands in New Zealand peaked at 36.9% in November 2025 and was lowest at 27.3% in January 2026.
- Across the 12 months ending September 2026, Fisher-Price’s share of searches among dollhouse brands in New Zealand peaked at 37.5% in January 2026 and was lowest at 29.7% in September 2026.
- Across the 12 months ending September 2026, Melissa & Doug’s share of searches among dollhouse brands in New Zealand peaked at 12.1% in January 2026 and was lowest at 8.3% in September 2026.
- Across the 12 months ending September 2026, Le Toy Van’s share of searches among dollhouse brands in New Zealand peaked at 6.5% in August 2026 and was lowest at 2.9% in September 2026.
- Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among dollhouse brands in New Zealand peaked at 3% in July 2026 and was lowest at 1.1% in October 2025.
- Across the 12 months ending September 2026, Little Tikes rose from 2nd to 1st among dollhouse brands in New Zealand.
- Across the 12 months ending September 2026, Fisher-Price fell from 1st to 2nd among dollhouse brands in New Zealand.
- Across the 12 months ending September 2026, KidKraft held steady: its share of searches among dollhouse brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand dollhouse brands in September 2026?
7 changes
In September 2026, Little Tikes overtook Fisher-Price to become the leader among dollhouse brands in New Zealand, with 33.9% of the searches.
In September 2026, Hape gained share of searches among dollhouse brands in New Zealand, from 14.8% to 22.9%.
In September 2026, Fisher-Price lost share of searches among dollhouse brands in New Zealand, from 35.8% to 29.7%.
In September 2026, Le Toy Van lost share of searches among dollhouse brands in New Zealand, from 6.5% to 2.9%.
In September 2026, Melissa & Doug lost share of searches among dollhouse brands in New Zealand, from 9.9% to 8.3%.
Estimated monthly branded searches for Tender Leaf Toys in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
Estimated monthly branded searches for KidKraft in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
Compare popularity between leading brands
- Little Tikes vs Fisher-Price: compare popularity
- Little Tikes vs Hape: compare popularity
- Little Tikes vs Melissa & Doug: compare popularity
- Little Tikes vs Le Toy Van: compare popularity
- Fisher-Price vs Hape: compare popularity
- Fisher-Price vs Melissa & Doug: compare popularity
- Fisher-Price vs Le Toy Van: compare popularity
- Hape vs Melissa & Doug: compare popularity
- Hape vs Le Toy Van: compare popularity
- Melissa & Doug vs Le Toy Van: compare popularity
- Compare any of these brands
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