Brandwave

Fisher-Price vs Little Tikes:Which is more popular?

In September 2026, Little Tikes had more branded searches than Fisher-Price among play kitchen brands in New Zealand. Little Tikes had about 1,300 branded searches, while Fisher-Price had 1,140. Little Tikes made up 4.7% of all play kitchen brand searches we track, and Fisher-Price accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about play kitchen brands, neither Fisher-Price nor Little Tikes appeared in any of the five answers.

Among play kitchen brands in New Zealand in September 2026

Who do people search for more?

Little Tikes, about 14% more searches than Fisher-Price

Little Tikes 1.3K searchesFisher-Price 1.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Fisher-Price in 0 of 5Little Tikes in 0 of 5

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Top play kitchen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Fisher-Price nor Little Tikes showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mocka1st
  2. Little Nation2nd
  3. Hape3rd
  4. IKEA4th
  5. Le Toy Van5th
  6. Little Tikes–
  7. Fisher-Price–
  8. Melissa & Doug–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Little Nation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mocka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hape3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Toy Van2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about play kitchen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fisher-Price or Little Tikes more popular in search?

This chart shows how often people search Google for Fisher-Price and Little Tikes by name. Each line represents a brand's share of searches for all eight play kitchen brands we track, month by month, from searches in New Zealand.

Fisher-Price and Little Tikes among play kitchen brands in New Zealand, by month

Share of searches by month for Little Tikes, Fisher-Price. The figures are in the table below the chart.

View monthly share of searches table
MonthMockaLittle NationLittle TikesFisher-PriceHapeMelissa & DougIKEALe Toy Van
Oct 202580.2%8.6%3.8%3.9%1.4%1.2%0.21%0.62%
Nov 202577.7%10.3%4.5%3.8%1.7%1.1%0.26%0.61%
Dec 202574.2%12%4.3%4.8%2%1.3%0.57%0.7%
Jan 202686.3%5.1%2.3%3.2%1.2%1%0.45%0.45%
Feb 202681.2%8.5%3.2%3.8%1.4%0.94%0.31%0.49%
Mar 202683.2%6%3.3%3.9%1.8%0.97%0.26%0.64%
Apr 202683.6%6%3.3%3.3%1.8%0.98%0.41%0.53%
May 202686.2%5.1%2.8%2.8%1.5%0.83%0.29%0.45%
Jun 202687%4.2%2.8%2.7%1.5%0.83%0.55%0.35%
Jul 202683.5%4.9%3.8%3.6%1.8%1.2%0.64%0.64%
Aug 202681.8%5.9%3.7%4.3%1.8%1.2%0.63%0.77%
Sep 202680.2%5.8%4.7%4.1%3.2%1.2%0.51%0.4%

How has the Fisher-Price and Little Tikes comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Little Tikes took it in November 2025, Fisher-Price took it in December 2025, Little Tikes took it in June 2026, Fisher-Price took it in August 2026, Little Tikes took it in September 2026.
  • Across the 12 months ending September 2026, Fisher-Price’s share of searches among play kitchen brands in New Zealand moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
  • Across the 12 months ending September 2026, Little Tikes’ share of searches among play kitchen brands in New Zealand moved from 3.8% to 4.7%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for New Zealand play kitchen brands in September 2026?

2 changes

  1. In September 2026, Little Tikes overtook Fisher-Price to rank 3rd among play kitchen brands in New Zealand, with 4.7% of the searches.

  2. Estimated monthly branded searches for Fisher-Price in New Zealand fell 14.3% over 12 measured months, from 1.3K to 1.1K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Fisher-Price’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher-Price

8 branded search terms

  • bus fisher price
  • fisher price
  • fisher price cars
  • fisher price castle
  • fisher price dj
  • fisher price farm
  • fisher price walker
  • fisherprice

Little Tikes

1 branded search term

  • little tikes

How the Brand Demand Index is measured

Other head-to-heads among play kitchen brands

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