Big Save Furniture vs NOOD:Which is more popular in New Zealand?
In September 2026, Big Save Furniture had more branded searches than NOOD among furniture retailers in New Zealand. Big Save Furniture had about 42,400 branded searches, while NOOD had 27,600. Big Save Furniture made up 9.1% of all furniture retailer searches we track, and NOOD accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about furniture retailers, NOOD appeared in four of the five answers and Big Save Furniture in two. NOOD was mentioned before Big Save Furniture in every answer.
Who do people search for more?
Big Save Furniture, about 54% more searches than NOOD
Who does AI mention more?
NOOD, mentioned in 4 of 5 answers, Big Save Furniture in 2
Who does AI recommend more?
NOOD, named ahead of Big Save Furniture in every answer
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Top furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NOOD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Big Save Furniture was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NOOD was listed before Big Save Furniture in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- NOOD1st
- Big Save Furniture2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big Save Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about furniture retailers
5 answers
Asked ChatGPT
“Which furniture retailer should I shop at in New Zealand?”
- 2NOOD
- 2
Asked ChatGPT
“What are the best furniture retailers in New Zealand?”
Asked ChatGPT
“What's the best furniture retailer in New Zealand for new home furniture?”
- 3NOOD
- 3
Searched Google, AI Overview
“best furniture store”
Searched Google, AI Overview
“bedroom furniture nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Big Save Furniture or NOOD more popular in search?
This chart shows how often people search Google for Big Save Furniture and NOOD by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Big Save Furniture, NOOD. The figures are in the table below the chart.
View monthly share of searches table
| Month | Big Save Furniture | NOOD |
|---|---|---|
| Nov 2025 | 6.2% | 5.6% |
| Dec 2025 | 3.5% | 3.4% |
| Jan 2026 | 5.5% | 4.5% |
| Feb 2026 | 5.5% | 5.1% |
| Mar 2026 | 6.4% | 4.9% |
| Apr 2026 | 6.9% | 5.7% |
| May 2026 | 7.2% | 5.4% |
| Jun 2026 | 7% | 5.4% |
| Jul 2026 | 9.6% | 5.1% |
| Aug 2026 | 8.5% | 6.5% |
| Sep 2026 | 9.1% | 5.9% |
| Oct 2026 | — | — |
How has branded search for Big Save Furniture and NOOD changed in New Zealand over the last 12 months?
3 findings
- Big Save Furniture was ahead of NOOD in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Big Save Furniture’s share of searches among furniture retailers in New Zealand moved from 6.2% to 9.1%, and its estimated monthly branded searches moved from 42.5K to 42.4K.
- Across the 11 months ending September 2026, NOOD’s share of searches among furniture retailers in New Zealand moved from 5.6% to 5.9%, and its estimated monthly branded searches moved from 38.5K to 27.6K.
How did search popularity change for New Zealand furniture retailers in September 2026?
2 changes
In September 2026, Big Save Furniture gained share of searches among furniture retailers in New Zealand, from 8.5% to 9.1%.
In September 2026, NOOD lost share of searches among furniture retailers in New Zealand, from 6.5% to 5.9%.
How are Big Save Furniture’s and NOOD’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Big Save Furniture’s and NOOD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Save Furniture
4 branded search terms
- big save
- big save beds
- Big Save Furniture
- big save mattresses
NOOD
3 branded search terms
- Nood
- nood beds
- nood furniture
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