Brandwave

How popular isNoel Leeming?

In September 2026, people searched for Noel Leeming by name about 275,000 times in New Zealand, a 17.4% decrease from the previous year. These searches made up 33.8% of all New Zealand computer retailer searches, placing Noel Leeming first out of seven retailers. When we asked both ChatGPT and Google AI Overviews about computer retailers, Noel Leeming appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Noel Leeming is the most searched of 7 competitors and the third most recommended in AI answers.

  1. Noel LeemingShare of searches 33.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. PB TechShare of searches 32.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. JB Hi-FiShare of searches 31.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  4. Computer LoungeShare of searches 1.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. Extreme PCShare of searches 0.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

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Top computer retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Noel Leeming appeared in all three answers. Noel Leeming is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PB Tech1st
  2. Computer Lounge2nd
  3. Noel Leeming3rd
  4. JB Hi-Fi4th
  5. Extreme PC5th
  6. PlayTech6th
  7. Ascent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
  • PB Tech3 of 3Named in 3 of 3 ChatGPT answers
  • JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
  • Computer Lounge3 of 3Named in 3 of 3 ChatGPT answers
  • PlayTech2 of 3Named in 2 of 3 ChatGPT answers
  • Extreme PC1 of 3Named in 1 of 3 ChatGPT answers
  • Ascent0 of 3Named in 0 of 3 ChatGPT answers

See every answer about computer retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which computer retailers compete with Noel Leeming?

Noel Leeming against computer retailers in New Zealand, by month

Share of searches by month for Noel Leeming, PB Tech, JB Hi-Fi. The figures are in the table below the chart.

View monthly share of searches table
MonthNoel LeemingPB TechJB Hi-FiComputer LoungeExtreme PCPlayTechAscent
Oct 202536%34.3%27.7%1.6%0.37%<0.01%<0.01%
Nov 202535.4%35.2%27.6%1.3%0.38%<0.01%<0.01%
Dec 202538.5%30.2%29.8%1.2%0.35%<0.01%<0.01%
Jan 202636.1%34.3%27.7%1.6%0.37%<0.01%<0.01%
Feb 202636.1%34.3%27.6%1.6%0.35%0.01%<0.01%
Mar 202633.4%39.1%25.6%1.5%0.36%0.01%<0.01%
Apr 202634.1%32.4%31.5%1.5%0.4%<0.01%<0.01%
May 202635.8%34.5%27.3%1.9%0.48%0.01%<0.01%
Jun 202635.9%34.6%27.4%1.6%0.49%<0.01%<0.01%
Jul 202636%34.3%27.3%1.9%0.48%<0.01%<0.01%
Aug 202635.6%34.6%27.4%2%0.49%<0.01%<0.01%
Sep 202633.8%32.7%31.6%1.5%0.4%<0.01%<0.01%

  1. 1.Noel Leeming

    33.8%

    Held 1st. 271K estimated branded searches, +0.08% vs prior month. Share -1.9 points.

  2. 2.PB Tech

    32.7%

    Held 2nd. 263K estimated branded searches, +0.09% vs prior month. Share -1.8 points.

  3. 3.JB Hi-Fi

    31.6%

    Held 3rd. 253K estimated branded searches, +21.9% vs prior month. Share +4.2 points.

  4. 4.Computer Lounge

    1.5%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Extreme PC

    0.4%

    Held 5th. 3.2K estimated branded searches, -13.5% vs prior month. Share -0.1 points.

  6. 6.PlayTech

    <0.01%

    Held 6th. 60 estimated branded searches, +100% vs prior month. Share 0 points.

  7. 7.Ascent

    <0.01%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Noel Leeming and its closest rivals

Every comparison with Noel Leeming

30 comparisons

How has branded search demand for Noel Leeming changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Noel Leeming in New Zealand fell from 334K to 275K.
  • Across the 12 months ending September 2026, Noel Leeming’s share of searches among computer retailers in New Zealand decreased from 36% to 33.8%.
  • Across the 12 months ending September 2026, Noel Leeming’s share of searches among computer retailers in New Zealand peaked at 38.5% in December 2025 and was lowest at 33.4% in March 2026.

How did search popularity change for New Zealand computer retailers in September 2026?

6 changes

  1. In September 2026, JB Hi-Fi gained share of searches among computer retailers in New Zealand, from 27.4% to 31.6%.

  2. In September 2026, Noel Leeming lost share of searches among computer retailers in New Zealand, from 35.6% to 33.8%.

  3. In September 2026, PB Tech lost share of searches among computer retailers in New Zealand, from 34.6% to 32.7%.

  4. Estimated monthly branded searches for Ascent in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

  5. Estimated monthly branded searches for PlayTech in New Zealand fell 25% over 12 measured months, from 80 to 60 in September 2026.

  6. Estimated monthly branded searches for Computer Lounge in New Zealand fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are Noel Leeming’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Noel Leeming’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Noel Leeming
  • noel leeming appliances
  • noel leeming computers
  • noel leeming electronics
  • noel leeming games
  • noel leeming headphones
  • noel leeming ipad
  • noel leeming laptops
  • noel leeming lowerhutt
  • noel leeming sale
  • noel leeming tvs
  • noel leeming westgate
  • noelleeming gore
  • noelleeming henderson
  • noelleeming hornby
  • noelleeming nelson
  • noelleeming ormiston
  • noelleeming richmond

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How the Brand Demand Index is measured

Where does Noel Leeming compete?

Noel Leeming is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
online retailers and marketplaces5th of 146.2%Show ranking
appliance and electronics retailers1st of 828.7%Show ranking
Video game retailers2nd of 528.3%Show ranking
Computer retailers1st of 733.8%Shown above
Storage drive and memory card brands1st of 894.5%Show ranking
Creator with pink hair and a pink jacket

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