Brandwave

Computer Lounge vs Noel Leeming:Which is more popular?

In September 2026, Noel Leeming had more branded searches than Computer Lounge among computer retailers in New Zealand. Noel Leeming had about 271,000 branded searches, while Computer Lounge had 12,100. Noel Leeming made up 33.8% of all computer retailer searches we track, and Computer Lounge accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about computer retailers, both Computer Lounge and Noel Leeming appeared in all three answers. Computer Lounge was mentioned before Noel Leeming in two out of three answers.

Among computer retailers in New Zealand in September 2026

Who do people search for more?

Noel Leeming, about 22 searches for every 1 for Computer Lounge

Noel Leeming 271K searchesComputer Lounge 12.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Computer Lounge in 3 of 3Noel Leeming in 3 of 3

Who does AI recommend more?

Computer Lounge, named ahead of Noel Leeming in 2 of 3 answers

Computer Lounge first in 2Noel Leeming first in 1

Follow Computer Lounge vs Noel Leeming and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top computer retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Computer Lounge and Noel Leeming showed up in all three answers. Computer Lounge was listed before Noel Leeming in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PB Tech1st
  2. Computer Lounge2nd
  3. Noel Leeming3rd
  4. JB Hi-Fi4th
  5. Extreme PC5th
  6. PlayTech6th
  7. Ascent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
  • PB Tech3 of 3Named in 3 of 3 ChatGPT answers
  • JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
  • Computer Lounge3 of 3Named in 3 of 3 ChatGPT answers
  • PlayTech2 of 3Named in 2 of 3 ChatGPT answers
  • Extreme PC1 of 3Named in 1 of 3 ChatGPT answers
  • Ascent0 of 3Named in 0 of 3 ChatGPT answers

See every answer about computer retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Computer Lounge or Noel Leeming more popular in search?

This chart shows how often people search Google for Computer Lounge and Noel Leeming by name. Each line represents a brand's share of searches for all seven computer retailers we track, month by month, from searches in New Zealand.

Computer Lounge and Noel Leeming among computer retailers in New Zealand, by month

Share of searches by month for Noel Leeming, Computer Lounge. The figures are in the table below the chart.

View monthly share of searches table
MonthNoel LeemingPB TechJB Hi-FiComputer LoungeExtreme PCPlayTechAscent
Oct 202536%34.3%27.7%1.6%0.37%<0.01%<0.01%
Nov 202535.4%35.2%27.6%1.3%0.38%<0.01%<0.01%
Dec 202538.5%30.2%29.8%1.2%0.35%<0.01%<0.01%
Jan 202636.1%34.3%27.7%1.6%0.37%<0.01%<0.01%
Feb 202636.1%34.3%27.6%1.6%0.35%0.01%<0.01%
Mar 202633.4%39.1%25.6%1.5%0.36%0.01%<0.01%
Apr 202634.1%32.4%31.5%1.5%0.4%<0.01%<0.01%
May 202635.8%34.5%27.3%1.9%0.48%0.01%<0.01%
Jun 202635.9%34.6%27.4%1.6%0.49%<0.01%<0.01%
Jul 202636%34.3%27.3%1.9%0.48%<0.01%<0.01%
Aug 202635.6%34.6%27.4%2%0.49%<0.01%<0.01%
Sep 202633.8%32.7%31.6%1.5%0.4%<0.01%<0.01%

How has the Computer Lounge and Noel Leeming comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand computer retailers in September 2026?

2 changes

  1. In September 2026, Noel Leeming lost share of searches among computer retailers in New Zealand, from 35.6% to 33.8%.

  2. Estimated monthly branded searches for Computer Lounge in New Zealand fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Computer Lounge’s and Noel Leeming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Computer Lounge

3 branded search terms

  • computer lounge
  • computerlounge
  • the computer lounge

Noel Leeming

12 branded search terms

  • Noel Leeming
  • noel leeming headphones
  • noel leeming ipad
  • noel leeming lowerhutt
  • noel leeming sale
  • noel leeming westgate
  • noelleeming gore
  • noelleeming henderson
  • noelleeming hornby
  • noelleeming nelson
  • noelleeming ormiston
  • noelleeming richmond

How the Brand Demand Index is measured

Other head-to-heads among computer retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free