Brandwave

Heathcotes vs JB Hi-Fi:Which is more popular by branded search in New Zealand?

In August 2026, JB Hi-Fi had more branded searches than Heathcotes among appliance and electronics retailers in New Zealand. JB Hi-Fi was estimated to have 261K branded searches compared to Heathcotes’ 10.7K, and held a 23.5% Share of Search versus Heathcotes’ 0.96%.

Share of Search among appliance and electronics retailers in New Zealand in August 2026Which is more popular in search, Heathcotes or JB Hi-Fi?
Heathcotes0.96%10.7K searches
vs
JB Hi-Fi23.5%261K searches
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Which is more popular in search, Heathcotes or JB Hi-Fi?

Household appliance and consumer electronics retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Heathcotes and JB Hi-Fi among appliance and electronics retailers in New Zealand, by month

Share of Search by month for JB Hi-Fi, Heathcotes. The figures are in the table below the chart.

View monthly share of search table
MonthPB TechNoel LeemingJB Hi-FiHarvey NormanComputer LoungeHeathcotesSmiths City100% Appliances
Oct 202529.9%29.3%22.4%15.7%1.2%0.78%0.52%0.12%
Nov 202530.8%28.9%22.5%15.8%0.97%0.77%0.24%0.1%
Dec 202526%30.9%24.5%16.6%0.84%0.84%0.25%0.09%
Jan 202629.6%29.1%23.1%15.6%1.2%1%0.28%0.09%
Feb 202630.2%29.4%22.7%15.2%1.1%0.98%0.22%0.11%
Mar 202632.7%27.1%21.2%16.7%1%0.85%0.3%0.2%
Apr 202627.8%27.8%25.3%16.7%1%0.84%0.3%0.11%
May 202629.4%28.5%22.2%17.4%1.3%0.89%0.21%0.11%
Jun 202630.8%29.9%23.9%12.8%1.2%1.1%0.18%0.1%
Jul 202630.6%30.4%23.6%12.7%1.4%0.96%0.33%0.11%
Aug 202631%29.9%23.5%12.8%1.4%0.96%0.34%0.1%
Sep 2026————————

How has the Heathcotes and JB Hi-Fi comparison changed over the last 12 months?

How did search popularity change for New Zealand appliance and electronics retailers in August 2026?

  1. Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Heathcotes’ and JB Hi-Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Heathcotes

9 branded search terms

  • heathcotes
  • heathcotes appliances
  • heathcotes cambridge
  • heathcotes co nz
  • heathcotes near me
  • heathcotes nz
  • heathcotes online
  • heathcotes store
  • heathcotes tv

JB Hi-Fi

30 branded search terms

  • ipad jb hi fi
  • JB Hi Fi
  • jb hi fi appliances
  • jb hi fi bayfair
  • jb hi fi botany
  • jb hi fi chromebook
  • jb hi fi computers
  • jb hi fi dvds
  • jb hi fi electronics
  • jb hi fi games
  • jb hi fi head phones
  • jb hi fi laptops
  • jb hi fi lower hutt
  • jb hi fi near me
  • jb hi fi online
  • jb hi fi phones
  • jb hi fi pokemon
  • jb hi fi ps5
  • jb hi fi queen street
  • jb hi fi sale
  • jb hi fi sylvia park
  • jb hi fi tvs
  • jbhifi botany
  • jbhifi co nz
  • jbhifi games
  • jbhifi nz
  • jbhifi ps5
  • jbhifi queen street
  • kindle jb hi fi
  • ps5 jb hi fi

How the Brand Demand Index is measured

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