JB Hi-Fi vs Mighty Ape:Which is more popular by branded search in New Zealand?
In August 2026, JB Hi-Fi had more branded searches than Mighty Ape among video game retailers in New Zealand. JB Hi-Fi was estimated to have 261K branded searches compared to Mighty Ape’s 140K, and held a 34.9% Share of Search versus Mighty Ape’s 18.7%.
Follow JB Hi-Fi vs Mighty Ape and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, JB Hi-Fi or Mighty Ape?
Compare where New Zealanders buy video games, consoles and gaming accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JB Hi-Fi, Mighty Ape. The figures are in the table below the chart.
View monthly share of search table
| Month | Noel Leeming | JB Hi-Fi | Mighty Ape | EB Games |
|---|---|---|---|---|
| Oct 2025 | 41% | 31.4% | 18% | 9.5% |
| Nov 2025 | 41% | 32% | 19.2% | 7.9% |
| Dec 2025 | 38.2% | 30.3% | 20.5% | 11% |
| Jan 2026 | 27.1% | 21.5% | 11.8% | 39.6% |
| Feb 2026 | 44.4% | 34.2% | 18.8% | 2.6% |
| Mar 2026 | 44.5% | 34.9% | 18.5% | 2% |
| Apr 2026 | 42.2% | 38.4% | 17.1% | 2.2% |
| May 2026 | 43.9% | 34.3% | 18.1% | 3.8% |
| Jun 2026 | 43.8% | 35% | 18.6% | 2.6% |
| Jul 2026 | 44.6% | 34.6% | 18.3% | 2.5% |
| Aug 2026 | 44.3% | 34.9% | 18.7% | 2.1% |
| Sep 2026 | — | — | — | — |
How has the JB Hi-Fi and Mighty Ape comparison changed over the last 12 months?
3 findings
- JB Hi-Fi was ahead of Mighty Ape in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among video game retailers in New Zealand moved from 31.4% to 34.9%, and its estimated monthly branded searches moved from 298K to 261K.
- Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among video game retailers in New Zealand moved from 18% to 18.7%, and its estimated monthly branded searches moved from 171K to 140K.
How did search popularity change for New Zealand video game retailers in August 2026?
2 changes
Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026.
Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using JB Hi-Fi’s and Mighty Ape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JB Hi-Fi
30 branded search terms
- ipad jb hi fi
- JB Hi Fi
- jb hi fi appliances
- jb hi fi bayfair
- jb hi fi botany
- jb hi fi chromebook
- jb hi fi computers
- jb hi fi dvds
- jb hi fi electronics
- jb hi fi games
- jb hi fi head phones
- jb hi fi laptops
- jb hi fi lower hutt
- jb hi fi near me
- jb hi fi online
- jb hi fi phones
- jb hi fi pokemon
- jb hi fi ps5
- jb hi fi queen street
- jb hi fi sale
- jb hi fi sylvia park
- jb hi fi tvs
- jbhifi botany
- jbhifi co nz
- jbhifi games
- jbhifi nz
- jbhifi ps5
- jbhifi queen street
- kindle jb hi fi
- ps5 jb hi fi
Mighty Ape
36 branded search terms
- contact mighty ape
- Mighty Ape
- mighty ape address
- mighty ape after pay
- mighty ape app
- mighty ape au
- mighty ape auckland
- mighty ape books
- mighty ape christchurch
- mighty ape co nz
- mighty ape contact
- mighty ape games
- mighty ape hours
- mighty ape jellycat
- mighty ape lego
- mighty ape mobile
- mighty ape near me
- mighty ape new zealand
- mighty ape nz
- mighty ape nz store
- mighty ape online
- mighty ape online shopping
- mighty ape opening hours
- mighty ape phones
- mighty ape pokemon
- mighty ape ps5
- mighty ape sale
- mighty ape shop
- mighty ape silverdale
- mighty ape store
- mighty ape stores
- mighty ape toys
- mighty ape wellington
- mightyapenz
- ps5 mighty ape
- the mighty ape
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.