Brandwave

Computer Lounge vs JB Hi-Fi:Which is more popular?

In September 2026, JB Hi-Fi had more branded searches than Computer Lounge among computer retailers in New Zealand. JB Hi-Fi had about 253,000 branded searches, while Computer Lounge had 12,100. JB Hi-Fi made up 31.6% of all computer retailer searches we track, and Computer Lounge accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about computer retailers, both Computer Lounge and JB Hi-Fi appeared in all three answers. Computer Lounge was mentioned before JB Hi-Fi in two out of three answers.

Among computer retailers in New Zealand in September 2026

Who do people search for more?

JB Hi-Fi, about 21 searches for every 1 for Computer Lounge

JB Hi-Fi 253K searchesComputer Lounge 12.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Computer Lounge in 3 of 3JB Hi-Fi in 3 of 3

Who does AI recommend more?

Computer Lounge, named ahead of JB Hi-Fi in 2 of 3 answers

Computer Lounge first in 2JB Hi-Fi first in 1

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Top computer retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Computer Lounge and JB Hi-Fi showed up in all three answers. Computer Lounge was listed before JB Hi-Fi in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PB Tech1st
  2. Computer Lounge2nd
  3. Noel Leeming3rd
  4. JB Hi-Fi4th
  5. Extreme PC5th
  6. PlayTech6th
  7. Ascent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
  • PB Tech3 of 3Named in 3 of 3 ChatGPT answers
  • JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
  • Computer Lounge3 of 3Named in 3 of 3 ChatGPT answers
  • PlayTech2 of 3Named in 2 of 3 ChatGPT answers
  • Extreme PC1 of 3Named in 1 of 3 ChatGPT answers
  • Ascent0 of 3Named in 0 of 3 ChatGPT answers

See every answer about computer retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Computer Lounge or JB Hi-Fi more popular in search?

This chart shows how often people search Google for Computer Lounge and JB Hi-Fi by name. Each line represents a brand's share of searches for all seven computer retailers we track, month by month, from searches in New Zealand.

Computer Lounge and JB Hi-Fi among computer retailers in New Zealand, by month

Share of searches by month for JB Hi-Fi, Computer Lounge. The figures are in the table below the chart.

View monthly share of searches table
MonthNoel LeemingPB TechJB Hi-FiComputer LoungeExtreme PCPlayTechAscent
Oct 202536%34.3%27.7%1.6%0.37%<0.01%<0.01%
Nov 202535.4%35.2%27.6%1.3%0.38%<0.01%<0.01%
Dec 202538.5%30.2%29.8%1.2%0.35%<0.01%<0.01%
Jan 202636.1%34.3%27.7%1.6%0.37%<0.01%<0.01%
Feb 202636.1%34.3%27.6%1.6%0.35%0.01%<0.01%
Mar 202633.4%39.1%25.6%1.5%0.36%0.01%<0.01%
Apr 202634.1%32.4%31.5%1.5%0.4%<0.01%<0.01%
May 202635.8%34.5%27.3%1.9%0.48%0.01%<0.01%
Jun 202635.9%34.6%27.4%1.6%0.49%<0.01%<0.01%
Jul 202636%34.3%27.3%1.9%0.48%<0.01%<0.01%
Aug 202635.6%34.6%27.4%2%0.49%<0.01%<0.01%
Sep 202633.8%32.7%31.6%1.5%0.4%<0.01%<0.01%

How has the Computer Lounge and JB Hi-Fi comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand computer retailers in September 2026?

2 changes

  1. In September 2026, JB Hi-Fi gained share of searches among computer retailers in New Zealand, from 27.4% to 31.6%.

  2. Estimated monthly branded searches for Computer Lounge in New Zealand fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Computer Lounge’s and JB Hi-Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Computer Lounge

3 branded search terms

  • computer lounge
  • computerlounge
  • the computer lounge

JB Hi-Fi

12 branded search terms

  • ipad jb hi fi
  • JB Hi Fi
  • jb hi fi bayfair
  • jb hi fi botany
  • jb hi fi chromebook
  • jb hi fi dvds
  • jb hi fi phones
  • jb hi fi pokemon
  • jb hi fi sale
  • jbhifi botany
  • jbhifi queen street
  • kindle jb hi fi

How the Brand Demand Index is measured

Other head-to-heads among computer retailers

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