Daiso vs The Warehouse:Which is more popular by branded search in New Zealand?
In August 2026, The Warehouse had more branded searches than Daiso among discount variety stores in New Zealand. The Warehouse was estimated to have 403K branded searches compared to Daiso’s 20.1K, and held a 24.2% Share of Search versus Daiso’s 1.2%.
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Which is more popular in search, Daiso or The Warehouse?
Compare the discount variety stores New Zealanders shop for homewares, gifts and essentials. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Warehouse, Daiso. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | The Warehouse | Look Sharp | Daiso |
|---|---|---|---|---|
| Oct 2025 | 60.9% | 23.5% | 14.6% | 0.98% |
| Nov 2025 | 66.6% | 27.2% | 5.3% | 0.9% |
| Dec 2025 | 63.6% | 30.5% | 4.9% | 0.91% |
| Jan 2026 | 64.8% | 30.1% | 4% | 1.1% |
| Feb 2026 | 63% | 29.1% | 6.5% | 1.4% |
| Mar 2026 | 66% | 26.8% | 6% | 1.2% |
| Apr 2026 | 68.4% | 25.8% | 4.7% | 1.1% |
| May 2026 | 64.5% | 28.1% | 6.3% | 1.1% |
| Jun 2026 | 67.7% | 24.7% | 6.4% | 1.1% |
| Jul 2026 | 67.8% | 24.4% | 6.5% | 1.3% |
| Aug 2026 | 66.8% | 24.2% | 7.8% | 1.2% |
| Sep 2026 | — | — | — | — |
How has the Daiso and The Warehouse comparison changed over the last 12 months?
3 findings
- The Warehouse was ahead of Daiso in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Daiso’s estimated Share of Search among discount variety stores in New Zealand moved from 0.98% to 1.2%, and its estimated monthly branded searches moved from 19.8K to 20.1K.
- Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among discount variety stores in New Zealand moved from 23.5% to 24.2%, and its estimated monthly branded searches moved from 473K to 403K.
How did search popularity change for New Zealand discount variety stores in August 2026?
1 change
The Warehouse’s estimated Share of Search among discount variety stores in New Zealand has lost ground for 3 months in a row, from 28.1% to 24.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Daiso’s and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Daiso
11 branded search terms
- daiso
- daiso albany
- daiso hours
- daiso near me
- daiso nz
- daiso online
- daiso online shop
- daiso shop
- daiso stationery
- daiso store
- jp daiso
The Warehouse
35 branded search terms
- chromecast the warehouse
- rug the warehouse
- The Warehouse
- the warehouse app
- the warehouse bbq
- the warehouse bedding
- the warehouse cell phones
- the warehouse chocolates
- the warehouse clothing
- the warehouse cushion
- the warehouse easter eggs
- the warehouse easter hours
- the warehouse fans
- the warehouse foam mattress
- the warehouse home decor
- the warehouse homeware
- the warehouse lego
- the warehouse mattress
- the warehouse near me
- the warehouse new zealand
- the warehouse nz
- the warehouse online
- the warehouse petone lower hutt
- the warehouse phones
- the warehouse pool
- the warehouse pot
- the warehouse sheets
- the warehouse store
- the warehouse the base
- the warehouse toys
- the warehouse washing machine
- thewarehouse co nz
- thewarehouse nz
- thewarehouse online
- thewarehouse toys
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.