How popular isDaiso in search?
In August 2026, there were an estimated 20.1K branded searches for Daiso in New Zealand which held steady over the last 11 months. Daiso holds 1.2% estimated Share of Search among New Zealand discount variety stores and is ranked 4th of 4 competitors for search popularity.
Kmart NZ66.8%
The Warehouse24.2%
Look Sharp7.8%
Daiso1.2%
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Which discount variety stores compete with Daiso?
Share of Search by month for Kmart NZ, The Warehouse, Look Sharp, Daiso. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | The Warehouse | Look Sharp | Daiso |
|---|---|---|---|---|
| Oct 2025 | 60.9% | 23.5% | 14.6% | 0.98% |
| Nov 2025 | 66.6% | 27.2% | 5.3% | 0.9% |
| Dec 2025 | 63.6% | 30.5% | 4.9% | 0.91% |
| Jan 2026 | 64.8% | 30.1% | 4% | 1.1% |
| Feb 2026 | 63% | 29.1% | 6.5% | 1.4% |
| Mar 2026 | 66% | 26.8% | 6% | 1.2% |
| Apr 2026 | 68.4% | 25.8% | 4.7% | 1.1% |
| May 2026 | 64.5% | 28.1% | 6.3% | 1.1% |
| Jun 2026 | 67.7% | 24.7% | 6.4% | 1.1% |
| Jul 2026 | 67.8% | 24.4% | 6.5% | 1.3% |
| Aug 2026 | 66.8% | 24.2% | 7.8% | 1.2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.8% | 1.1M | -1.1% | -1 points | |
| 2, held 2nd | 24.2% | 403K | -0.27% | -0.1 points | |
| 3, held 3rd | 7.8% | 130K | +19.8% | +1.3 points | |
| 4, held 4th | 1.2% | 20.1K | -9.8% | -0.1 points |
1.
66.8%
held 1st · 1.1M estimated branded searches · -1.1% vs prior month · -1 points
24.2%
held 2nd · 403K estimated branded searches · -0.27% vs prior month · -0.1 points
7.8%
held 3rd · 130K estimated branded searches · +19.8% vs prior month · +1.3 points
4.
Daiso1.2%
held 4th · 20.1K estimated branded searches · -9.8% vs prior month · -0.1 points
Compare search popularity between Daiso and its closest rivals
How has branded search demand for Daiso changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Daiso in New Zealand held steady, from 19.8K to 20.1K.
- Across the 11 months ending August 2026, Daiso’s estimated Share of Search among discount variety stores in New Zealand held steady, from 0.98% to 1.2%.
How did search popularity change for New Zealand discount variety stores in August 2026?
3 changes
In August 2026, Look Sharp gained estimated Share of Search among discount variety stores in New Zealand, from 6.5% to 7.8%.
In August 2026, Kmart NZ lost estimated Share of Search among discount variety stores in New Zealand, from 67.8% to 66.8%.
The Warehouse’s estimated Share of Search among discount variety stores in New Zealand has lost ground for 3 months in a row, from 28.1% to 24.2% in August 2026.
How is Daiso measured?
Brandwave collects information about searches that people make online using Daiso’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- daiso
- daiso albany
- daiso hours
- daiso near me
- daiso nz
- daiso online
- daiso online shop
- daiso shop
- daiso stationery
- daiso store
- jp daiso
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Is Daiso your brand?
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