How popular isLook Sharp?
In September 2026, people searched for Look Sharp by name about 94,000 times in New Zealand, a 55.2% decrease from the previous year. These searches made up 6.2% of all New Zealand discount variety store searches, placing Look Sharp third out of four stores. When we asked both ChatGPT and Google AI Overviews about discount variety stores, Look Sharp appeared in one of the four answers and was the fourth most recommended of the four.
Look Sharp is the third most searched of 4 competitors and the fourth most recommended in AI answers.
Kmart NZShare of searches 72.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
The WarehouseShare of searches 20.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Look SharpShare of searches 6.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
DaisoShare of searches 1.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
Follow Look Sharp and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top discount variety stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Look Sharp was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Look Sharp is the fourth most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kmart NZ1st
- The Warehouse2nd
- Daiso3rd
- Look Sharp4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kmart NZ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Look Sharp1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Daiso1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about discount variety stores
4 answers
Asked ChatGPT
“Which discount variety store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best discount variety stores in New Zealand?”
Asked ChatGPT
“What's the best discount variety store in New Zealand for home essentials?”
Searched Google, AI Overview
“gift stores nz”
Searched Google, AI Overview
“variety store nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which discount variety stores compete with Look Sharp?
Share of searches by month for Kmart NZ, The Warehouse, Look Sharp. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kmart NZ | The Warehouse | Look Sharp | Daiso |
|---|---|---|---|---|
| Oct 2025 | 66.7% | 20.7% | 11.6% | 0.92% |
| Nov 2025 | 72.1% | 23.1% | 3.9% | 0.84% |
| Dec 2025 | 69.7% | 25.8% | 3.6% | 0.84% |
| Jan 2026 | 69.9% | 26.1% | 3% | 1% |
| Feb 2026 | 68.4% | 25.2% | 5.2% | 1.3% |
| Mar 2026 | 71.3% | 22.8% | 4.7% | 1.2% |
| Apr 2026 | 73.5% | 21.8% | 3.7% | 0.97% |
| May 2026 | 69.5% | 24.5% | 5% | 1% |
| Jun 2026 | 73.1% | 20.6% | 5.2% | 1% |
| Jul 2026 | 73.2% | 20.4% | 5.2% | 1.3% |
| Aug 2026 | 72.2% | 20.4% | 6.3% | 1.1% |
| Sep 2026 | 72.4% | 20.3% | 6.2% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.4% | 1.1M | +0.54% | +0.1 points | |
| 2, held 2nd | 20.3% | 306K | +<0.01% | -0.1 points | |
| 3, held 3rd | 6.2% | 94K | -0.63% | -0.1 points | |
| 4, held 4th | 1.1% | 16.6K | 0% | 0 points |
1.
Kmart NZ72.4%
Held 1st. 1.1M estimated branded searches, +0.54% vs prior month. Share +0.1 points.
20.3%
Held 2nd. 306K estimated branded searches, +<0.01% vs prior month. Share -0.1 points.
6.2%
Held 3rd. 94K estimated branded searches, -0.63% vs prior month. Share -0.1 points.
4.
Daiso1.1%
Held 4th. 16.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Look Sharp and its closest rivals
Every comparison with Look Sharp
3 comparisons
How has branded search demand for Look Sharp changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Look Sharp in New Zealand fell from 210K to 94K.
- Across the 12 months ending September 2026, Look Sharp’s share of searches among discount variety stores in New Zealand decreased from 11.6% to 6.2%.
- Across the 12 months ending September 2026, Look Sharp’s share of searches among discount variety stores in New Zealand peaked at 11.6% in October 2025 and was lowest at 3% in January 2026.
How did search popularity change for New Zealand discount variety stores in September 2026?
2 changes
Estimated monthly branded searches for Look Sharp in New Zealand fell 55.2% over 12 measured months, from 210K to 94K in September 2026.
Estimated monthly branded searches for The Warehouse in New Zealand fell 18.1% over 12 measured months, from 374K to 306K in September 2026.
How are Look Sharp’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Look Sharp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- look sharp
- look sharp album
- look sharp christmas
- look sharp glenfield
- look sharp halloween
- look sharp hamilton
- look sharp riccarton
- looksharp
Do you work for Look Sharp? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Look Sharp your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.